Discrimination - the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.
If you have a policy of providing perks to certain favored classes then by definition you are mistreating the groups that didn't get the perks. It really is that simple. The civil rights movement was ~50 years ago. What has happened since then is a systematic process of giving perks and benefits to protected classes solely on the basis of their race / gender. Obama's daughters will benefit from affirmative action even though they probably have more "privilege" than anyone else on /. If that system sounds wise, well thought out, or fair then just let me know and I'll drop this conversation.
I had to laugh when you said include more people. Much of life is a zero sum game, such as who gets the job or a admitted to a given college. You are excluding some people to include your favored groups. You most certainly are not including more people. Moreover the current thinking among the SJW crowd is how dare white people even speak unless it's to lament their privilege in a strange form of self flagellation. That doesn't sound like including more people either. Moreover it cheapens the results of those who do succeed since it's hard to know where their merit ended and the perks started. To use a sports analogy, would you subtract a few tenths of a second from a swimmer who was from an underrepresented group? If you did and based on the modification to their time they won, would the spectators accept that as a valid win or would it always have a footnote by it that said they won only due to a modification?
1963 - I look to a day when people will not be judged by the color of their skin, but by the content of their character.
The thinking today is the direct opposite of this.