An anonymous reader writes "C|Net has a story about the possible cost of YouTube. Sony just paid $65 Million for small-time videosharing outfit 'Grouper'. That site has around 1% of the videosharing market. The article asks, at that price, what might YouTube's 43% be worth?" From the article: "Entertainment analysts have predicted in recent weeks that sites with large followings would command a high price. The Sony deal proved them right. But while the Grouper deal helped establish a benchmark, there is still plenty of confusion about the fair value of online video companies. This is because the typical metrics for measuring a company appear to have gone out the window--just like they did during the bubble years of the late 1990s."