Google Launches Cost Per Action AdSense 147
rustybrick writes "Google has launched an invite only test of CPA (cost per action) AdSense ads. So instead of getting paid per click or per impression, you now can get paid for an action, such as a sale or lead referral."
That's where the money is. (Score:3, Insightful)
Re:That's where the money is. (Score:5, Interesting)
What's curious is that they're putting these ads in a separate network, such that you can put both types of Google Ads in a website.
It'll be interesting to see how the mix works out.
+4? (Score:4, Insightful)
It already does work (Score:5, Insightful)
Re:It already does work (Score:3, Insightful)
There are few industries with as many curves...
Re:It already does work (Score:2)
>There are few industries with as many curves...
The fact that your comment is modded insightful is also insightful. However, people should keep in mind that whenever comparisons are made to the porn industry, you must remember they deal with an addictive product and are ultimately only motivated by the money (P&L based on revenue generated per body). So, if a "do no evil" Google is more and more compared with the "scr
Re:That's where the money is. (Score:2)
Neat juxtaposition:
Sig says: "Hi... I'm English."
Last four words say: " [...] marketer woulr work out."
Selling CPA Invites! (Score:2, Funny)
(sic)
Advertiser Fraud (Score:5, Interesting)
There are a couple of ways publishers can also loose out: for instance, if a user clicks through but doesn't make a purchase only to return to the advertiser's site the next day or week and make the purchase, will the publisher be compensated appropriately?
This is definitely a great opportunity for publishers and advertisers by increasing quality over quantity. However, there are a lot of potential pitfalls for the publisher.
Will google be able to properly intermediate? or will they tend to side with their big advertisers when issues/complaints arise?
Re:Advertiser Fraud (Score:5, Insightful)
Well, since the CPA ads are in a separate pool... will this pool also work in a similar way as the "other" pool, as in, that the highest-revenue ads are the most likely to be picked?
If this is a case, an advertisers who frauds will logically be picked less and less, so the damage done will not be that big. Something along this line sounds like a "natural" solution to the problem, /me thinks..
Re:Advertiser Fraud (Score:2, Insightful)
Fraud detection is actually much easier with actions than with clicks. Sure, there will be some credit card fraud, but no more so than any other retail transaction.
Re:Advertiser Fraud (Score:5, Interesting)
Re:Advertiser Fraud (Score:3, Interesting)
Re:Advertiser Fraud (Score:5, Interesting)
Re:Advertiser Fraud (Score:3, Insightful)
Re:Advertiser Fraud (Score:2)
Re:Advertiser Fraud (Score:3, Informative)
Resturaunts cover (usually advance) the secret shopper's bill.
Re:Advertiser Fraud (Score:2)
Well... You could use cookies that track this or maybe have a unique IP binding, but if the customer deletes his cookies, has a dynamic IP, or just uses another computer at a different location all together you are SOL.
Suffice to say there isn't a technic
Re:Advertiser Fraud (Score:2)
Re:Advertiser Fraud (Score:5, Insightful)
Re:Advertiser Fraud (Score:2)
Re:Advertiser Fraud (Score:2)
Re:Advertiser Fraud (Score:2)
Re:Advertiser Fraud (Score:2)
You mean GayPal? (Score:2)
Re:You mean GayPal? (Score:2)
Re:Advertiser Fraud (Score:3, Interesting)
I assume Google will probably have to enforce most of this through contracts and some policing, and probably just have to eat the cost of acquisitions that they refer but d
Re:Advertiser Fraud (Score:2)
Re:Advertiser Fraud (Score:4, Interesting)
Re:Advertiser Fraud (Score:3, Insightful)
Re:Advertiser Fraud (Score:2)
Right now, sleazy web sites using MFA ("Made for Adsense") sites with little to no real content, but heavily loaded with high-paying adsense keywords,
Re:Advertiser Fraud (Score:2)
This is no different from CPC in this respect. If a user sees an ad for a company, and then vists the site a week (or a page) later, the publisher gets no money then either.
SirWired
Re:Advertiser Fraud (Score:2)
This is something I've been waiting for (Score:5, Insightful)
Working at a company that manages pay-per-click ads, pay per action is something we've been waiting for a long time to come over the horizon. I'm so glad Google's rolling it out, even if it is only on a test basis.
"Clicks" are abstract concepts and very difficult to sell to less tech-savvy business people. They want a better measure of their return on investment for their ad campaigns. A number of companies offer call tracking, which is easier for businesses to grok . . . but a call != a sale . . . or even an actual lead.
This is a welcome step in the right direction, IMHO.
Re:This is something I've been waiting for (Score:2, Redundant)
Re:This is something I've been waiting for (Score:2)
Well, not actually, Google will already track conversions for you, including thinks like amount of sale. I believe they are already using this to figure out which sites are doing fraudulent clicks (very low conversions) and are using this to improve ad performance for the advertiser (selecting ads with a better conversion ratio) To me, I don't see why they don't mix this right in with the rest of the CPC ads. They already ca
Re:This is something I've been waiting for (Score:3, Informative)
Re:This is something I've been waiting for (Score:1)
Time without Pants! (Score:5, Funny)
Every time Google comes out with a new way to pay people like me to do advertising, is almost an entire additional month that I can spend at home without any pants on. Who needs a recruiter, when I don't ever have to leave the house?
Re:Time without Pants! (Score:5, Funny)
No Pants... (Score:5, Funny)
Re:Time without Pants! (Score:2)
Oh crap... (Score:1)
Actually... it's already proven to work. (Score:3, Interesting)
Re:Oh crap... (Score:5, Insightful)
With a pay-per-click I don't really care what gets advertised on my site as long as its relevant to the content of the site (which, thanks to Google, it is). I'm getting paid for sending folks there way.
With a pay-per-action system, I'll have to care about what gets advertised on my site, because if no sale is made, I don't make any money. So I'm not going to want to advertise (say) $3,000 hottubs, because even if it does result in a sale, its probably not going to be purchased immediately after follwing my link. Likewise, I'm not going to want to advertise for sites that make it difficult to make purchases or don't effectively sell their products.
And when you think about it, why shouldn't I be paid for helping spread brand recognition, regardless of the immediate results? Billboard space isn't leased based on the number of people who make a purchase after viewing the billboard. It is leased based on the number (and demographic) of people expected to see it.
Re:Oh crap... (Score:4, Insightful)
Re:Oh crap... (Score:3, Interesting)
One leads to a badly implemented site, the other to a better site which generates more sales.
The website should be payed equally because its service to the advertisers was equal.
The payment should not be related in any way to the quality of the sales machine behind the click, because that is not within the website's scope of responsibility or powers.
There are two cases in which this setup would be acceptable. One i
Re:Oh crap... (Score:2)
You're really bad at being lazy if you go to a store instead of having the store deliver to you! Just sayin'
Trust issue (Score:4, Insightful)
Re:Trust issue (Score:4, Interesting)
This model is much more amenable to the people spending the cash, therefore i'm sure it'll become popular.
Re:Trust issue (Score:4, Interesting)
They (The ad agency) trust that you (the advertised company) will provide an accurate report, just as you trust that they aren't padding their impressions/clicks with phony data.
This is generally done via tracking "pixels" on the contact and confirmation pages. I use pixels loosely as they are rarely images (albeit frequently implemented via img tags).
Re:Trust issue (Score:1)
Re:Trust issue (Score:2)
Re:Trust issue (Score:4, Insightful)
Re:Trust issue (Score:2)
So users would have an incentive to have a reasonable converstion rate, but they would probably benefit financially from shaving off as many referrals as they can.
Finally! (Score:2)
I'm sick tired of all that pay-per-click and the related frauds. I've known some webpage owners who have been accused of click fraud, and Google hasn't listened to any of their complaints.
Pansies. (Score:2, Interesting)
If Google could release a new service that is as widely used as the current pay per click or pay for impression AdSense, then THAT is something that web site authors would buy into.
But, in the past, what have we learned from Google? In one or two instances, Google has showed us h
Step 1) Profit!!! (Score:5, Funny)
I'm in. How much for the names and addresses of my soon-to-be-former friends?
Google and Brothels... (Score:3, Funny)
Who on earth clicks on ads? Do you? (Score:4, Insightful)
Re:Who on earth clicks on ads? Do you? (Score:1)
I use AdBlock and NoScript, but I've whitelisted a bunch of the webcomics I read and I'll click through if something piques my interest. I imagine the same principle could be extended to other sites one reads regularly, enjoys, and wishes to support.
...Say, Slashdot.
Re:Who on earth clicks on ads? Do you? (Score:1)
Re:Who on earth clicks on ads? Do you? (Score:2)
Re:Who on earth clicks on ads? Do you? (Score:3, Interesting)
I've clicked on ads. I even bought something from one once. Banners, mind you, not popups. Now, I have adblock plus+filterset.g updater, so I mostly don't see them anyway. Email spam, on the other hand, I will not buy things from. It's kind of sad, because sometimes I get spam for stuff I actually want. I delete it anyway.
I don't see banners as being too nasty, unless they're flashing rapidly or something.
Re:Who on earth clicks on ads? Do you? (Score:2)
What kind of spam are you getting? All the spam I get is penis enlargement and medi-- oh. Oh, I see.
I do (occassionally) (Score:3, Interesting)
I have occassionally clicked on them, and have, even more rarely, bought things from them. Sometimes you find relative newcomers to a particular market who provide a better price than their established competitors who have the benifit of pagerank.
Re:I do (occassionally) (Score:2)
I've filtered out the occasional google text ad, but only on a per-site basis. Most of them don't bother me at all, but the occasional site (often a php forum) has them in such an obnoxious place (and in such a huge frame) that it makes the page less readable. When that happens, the iframe goes bye-bye.
Re:Who on earth clicks on ads? Do you? (Score:5, Insightful)
I do because I like the internet (Score:3, Insightful)
I do click on ads, for some sites I like a lot I make sure to follow ads every now and again. But mostly I click on an add if I find the content interested, so very targeted ads are more likely to reach me. Interestingly I'd say the site I visit ads from most often is Penny Arcade, and not just out of support but because I am interested.
Re:I do because I like the internet (Score:2)
The Internet was here before advertising on web pages was used widely.
Sites like Wikipedia are extremely successful today even though they do not plaster their pages with pop-up adverts for porn and music CDs.
Re:I do because I like the internet (Score:2)
Sites like Wikipedia are extremely successful today even though they do not plaster their pages with pop-up adverts for porn and music CDs.
Yes that'd be lovley if I just wanted to look at Wikipedia all day long.
However I also like a lot of other sites that are supported by advertising. Take Penny Arcade - no way would that ever have gone where it is without monetary support from online advertising to let them quit the dayjobs and pursue
Infrequently (Score:3, Interesting)
Why would anyone do it?
If I scan the organic results and don't find anything there, rather than moving to the second page, on occasion I'll click on a paid link. However, I only click on links that look reputable. A text ad that makes exorbitant claims or just seems like it's hucksterism won't get a click.
The advantage of well-done paid text links for the advertiser is that they can drive potential customers - people who are looking for exactly the sort of product/service you provide - to your site.
Re:Who on earth clicks on ads? Do you? (Score:2)
when im looking to buy something, and google pops up a relevant ad for what im looking to buy. why would i not look at it?
the rest of the time though, i don't even see them.
*Your brain has become better at ignoring ads (255)
Re:Who on earth clicks on ads? Do you? (Score:2, Insightful)
Case in point, on Slashdot not too long ago I clicked on an advertisement for rsync.net because I've been trying to think of a good backup solution for one of my colocated servers. It was at rsync.net that I was introduced to the wonderful world of FUSE and SSHFS. I then googled a bit and installed FUSE and SSHFS on one of my other servers and now I use an SSH filesystem
Re:Who on earth clicks on ads? Do you? (Score:2)
Consider though that many people go to Google (etc) when they want to buy something... a product or a service. My company, entirely service-based, has been very successful by advertising on Yahoo and Google.
Re:Who on earth clicks on ads? Do you? (Score:2)
I am currently moving from DC to Chicago, and need some moving boxes. The local moving places want $3-$5 per box, which is insane. I just tossed "moving boxes" into google, perused the adds, and got a much better deal then I could locally with 1-day shipping.
If the companies are willing to buy a google ad I assume the relevancy is extreemly high, and acts as a natural filter for the search results. I've done this with many
Yeah, but who will actually see this crap? (Score:3, Insightful)
For now, the "mere mortals" cope with the problem, just like they accept Windows and spyware, but with more than 33% of all http requests being relate to adverts, the situation just goes worse and worse.
Those who win: Google and advertisers.
Those who lose: users and network providers.
The current state of net advertising is that someone else is paid for stealing your time and your bandwidth.
Re:Yeah, but who will actually see this crap? (Score:2)
I dislike intrusive ads as much as the next person, but come on... /. isn't free, so why can't they cov
Take slashdot for example. I don't block any ads on *.slashot.org. I like the site and would hope it continues being a good site. If they make $0.001 for me not blocking the ads on the page, it doesn't bother me. Even hippie communes sell beads to pay the water bill and bandwidth for a site as big as
Re:Yeah, but who will actually see this crap? (Score:2)
Re:Yeah, but who will actually see this crap? (Score:3, Insightful)
And if you want to use the "stealing" metaphor, let's not forget that by blocking ads you're in effect "stealing" the content they've provided without "paying" for it.
Of course, I'd expect someone who refers to
OK (Score:2)
(That is Roland's new nick btw)
Invite only? (Score:1)
They've collected a lot of useful data already (Score:3, Informative)
Apparently it's equally been useful to google.
Just wait... (Score:2)
Google AdWords + Google Store = awesome e-commerce (Score:2)
Okay, so let's say everybody's wild guesses are right, and Google will, like all good web companies, eventually come out with a full-fledged online store system (Google Video, Google Base, and AdWords already prove that they have the transaction mechanism). Then, combine that with Cost-per-Action AdWords, and you have a foolproof way of preventing fraud (you're running the ads and the stores, so you can track conversions), an awesomely-integrated store solution. Add Analytics and it will be the coolest on
not sure why any site hoster would do this. (Score:2)
Linkshare/CJ/CPA network will be fine (Score:2)
CPA? Only for very likely things. (Score:4, Interesting)
Bad deal for site owners (Score:2)
What's to stop someone from making the action "donate $100 to me" and offering $75 CPA so the add will show up a lot. They'll get a lot of add views and never have to pay the action fee.
CPM is the only fair way to do it.
Nothing New (Score:2, Informative)
Cost per Action (Score:2)
However, the type of product (CAD and engineering-related software, usually - a very niche market) that is typically interesting to my audience often costs in the thousands of dollars per license. Tracking of clicks that lead to a sale vs. "pay-per-click" payment sounds good, as it may pay off long
Free ads (Score:2)
Though, I maybe should never say never, could turn out a profitable business.
This is inevitable... (Score:2)
As others have said, this isn't earth shattering (Score:2)
Also, real soon Google will learn that they will have to significantly change things regarding publisher and advertiser management and how they currently don't see eachother. The days of getting a
Affiliates (Score:2)
Point of ads? (Score:2)
I imagine Google won't be dropping their current AdSense, though, so perhaps this is a good fit for actual physical product sales.
Re:I get paid for an action (Score:2, Funny)
Re:I get paid for an action (Score:1)
Re:I get paid for an action (Score:2)
Re:Wow... How useless. (Score:2)
No, I'm not an acco