conq writes "The second security non-incident to hit the Mac platform in as many weeks has been debunked. People are talking a lot about security on the Mac these days, and the result is that a great deal of FUD is being spread around. BusinessWeek's latest Byte of The Apple column suggests that its time for Apple to appoint a security Czar to get out ahead of the FUD before it spreads much more." From the article: "Creating a CSO position may be viewed by some as an admission of weakness. Still, I say it would be a good way for Apple to inoculate itself against the perception -- warranted or not -- that Mac security may be eroding, and get ahead of the curve for any troubles that may be inevitable. That may not be the case, but in matters related to product marketing, it's the public perception, not the reality that really matters. And once you've lost a user's confidence, it's hard to get it back. Just ask Microsoft."