from the cat-scans-meet-scanlines dept.
BartlebyScrivener writes "In the latest development of the new field known as 'neuro marketing,' Marco Iacoboni and his group of researchers at the UCLA Ahmanson-Lovelace Brain Mapping Center used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching this year's Super Bowl ads. The findings are reported at Edge: The Third Culture."
"Probably the best operating system in the world is the [operating system]
made for the PDP-11 by Bell Laboratories." - Ted Nelson, October 1977