from the cat-scans-meet-scanlines dept.
BartlebyScrivener writes "In the latest development of the new field known as 'neuro marketing,' Marco Iacoboni and his group of researchers at the UCLA Ahmanson-Lovelace Brain Mapping Center used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching this year's Super Bowl ads. The findings are reported at Edge: The Third Culture."
"Card readers? We don't need no stinking card readers."
-- Peter da Silva (at the National Academy of Sciencies, 1965, in a
particularly vivid fantasy)