from the cat-scans-meet-scanlines dept.
BartlebyScrivener writes "In the latest development of the new field known as 'neuro marketing,' Marco Iacoboni and his group of researchers at the UCLA Ahmanson-Lovelace Brain Mapping Center used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching this year's Super Bowl ads. The findings are reported at Edge: The Third Culture."
The computer can't tell you the emotional story. It can give you the exact
mathematical design, but what's missing is the eyebrows.
- Frank Zappa