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Calorie Burning Coke Coming Soon
Posted by
CmdrTaco
on Thu Oct 19, 2006 10:38 AM
from the hope-it-tastes-better-than-coke-blak dept.
from the hope-it-tastes-better-than-coke-blak dept.
The Fun Guy writes "Coca-Cola and Nestle are getting together to introduce a new beverage "proven to burn calories". Enviga will be in the U.S. Northeast in November, nationwide in January 2007. How does it burn calories? With green tea extracts, calcium, and caffeine. No word on how many milligrams caffeine per can. "
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Cancer (Score:5, Funny)
Re:Cancer (Score:5, Informative)
http://www.consumerist.com/consumer/soft-drinks/s
This product does not burn calories....
Ive seen this before...... (Score:4, Interesting)
Also there is a food already available that for all intents and purposes contains negative calories: Celery
Re:Ive seen this before...... (Score:4, Funny)
Re:Celery... (Score:4, Interesting)
Re:Cancer (Score:5, Informative)
So it does make you "burn" energy, but doesn't cause any weight loss. It's the perfect product!
Flatulence (Score:3, Funny)
Re: (Score:3, Informative)
Re: (Score:3, Funny)
Bogus... (Score:5, Informative)
Oh man this is such a lie..... Did they perform metabolic chamber analysis? Where is the published paper? Why do people *always* seem to fall for marketing nonsense like this? Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell. (Think poisons like dinitrophenol or proteins in brown fat like thermogenin).
It's too bad, because I like Coca Cola products, but this claim that it will burn excess or extra calories is simply a marketing lie. And yes, I *do* have a PhD in physiology and am calling out Dr. Rhona Applebaum to back up her words with some scientific evidence that shows these claims are more than specious marketingspeak designed to increase the bottom line.
Re: (Score:3, Funny)
It's one can of the drink for every Big Mac I eat to balance calories out.
Re:Bogus... (Score:5, Funny)
I know a tapeworm that says you are wrong.
Also dysentary is another solution to lose weight without exercize and reducing your calorie intake.
Re:Bogus... (Score:4, Informative)
OK, true and in fact at some points in history, tapeworm eggs were used as a means to "diet", although I don't know anyone who would really want to be doing that as the negative health effects are significant. They don't call it parasitism for nothing.
Also dysentary (sic) is another solution to lose weight without exercize and reducing your calorie intake.
True, but here we are talking dehydration or water weight, not fat loss and it should be noted that dysentery is one of the leading causes of death in the world.
Re:tapeworms (Score:5, Insightful)
Tapeworms are *very* common in some areas of the world. For instance, just last week I saw the MRI of a patient with trichinosis. Parasites in the brain are a baaaad thing and not as uncommon as you might think.
Re:tapeworms (Score:4, Funny)
Around 90% of French have been infected by Toxoplasma gondii, a nasty little parasite that infects the brain and is suspected to cause changes to the host's personality.
This explains a lot.
(Disclaimer: some facts may have been omitted to make a joke about the French)
Re:Bogus... (Score:5, Funny)
Re: (Score:3, Interesting)
I think it is quite possible that they have a formulation that increases metabolic rate somewhat. But the implied promise is that it will help you lose weight. Unless they've developed something like antabuse for
Re: (Score:3, Informative)
Re:Bogus... (Score:5, Funny)
There is a much more simple way to lose weight - the cold water method
Remember that a calorie is the energy used to heat one ml of water by one degree celcius. No the calories mentioned with weight loss are actually kilocalories, so 1 Kcal is the energy needed to heat 1 litre of water one degree celcius.
So far, so good. So to lose a Kg in weight, you need to burn about 7000 calories; so you could raise 1 litre of water to a very hot temperature, or 7000 litres of water just 1 degree.
Just as dieting is balanced, I would reccommend taking a balanced approach here. You could raise about 200 litres of water 35 degrees and that gets you over the "magic" 7000 figure here.
How? Easy. Just take one large bath tub. Fill with water. Add ice and straw. Drink.
Voila! An easy Kg of weight loss, no exercise required.
Your bodies natural regulatory mechanisms will maintain your temperature at 37 degrees, and the ice will keep the water at 0 degrees, easily maintaining a >35 degree differential.
And it doesn't get any more natural than water; no nasty chemicals involved.
Remember who told it to you first
Michael
Wrong, numerous medical studies confirm this (Score:5, Insightful)
There have been many, many studies about green tea (which contains a lot of EGCG) and obesity. This data is years old too... EGCG being useful in obesity isn't even news. Magic? Not hardly. Yes, 2,4-DNP is still the king of obesity drugs, but it hasn't been legal since 1930 in humans for a reason.
There are many ways to fight obesity, upregulating the metabolism is one of them. Decreasing the effeciency of processing/storing food, which results in more calories excreted in feces, is another. (think leptin signalling, hypothalamic setpoint, PPARalpha agonists, Xenical/chitosan... oh and EGCG does this with carbs) Changing behavior underlying emotional eating (low serotonin), food compulsions (neuropeptide Y), or lack of energy/desire to exercise is another. (antidepressants, stimulants) Changing hunger/fed signalling by improving leptin sensitivity/transport, insulin sensitivity, etc makes a difference too. (omega-3 fatty acids, oh and EGCG improves insulin sensitivity...)
EGCG:
1. Inhibits fatty acid synthase
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=164 04708&query_hl=165&itool=pubmed_DocSum [nih.gov]
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=166 11078&query_hl=165&itool=pubmed_docsum [nih.gov]
2. Upgrades hypothalamic AMPK to suppress adipogenesis and induce apoptosis of adipocytes
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=162 36247&query_hl=165&itool=pubmed_DocSum [nih.gov]
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=159 76140&query_hl=165&itool=pubmed_DocSum [nih.gov]
3. Increases fat oxidation, metabolism (likely through COMT inhibition and indirect gene expression)
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?itoo l=abstractplus&db=pubmed&cmd=Retrieve&dopt=abstrac tplus&list_uids=10584049 [nih.gov]
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?itoo l=abstractplus&db=pubmed&cmd=Retrieve&dopt=abstrac tplus&list_uids=10702779 [nih.gov]
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=157 38931&query_hl=165&itool=pubmed_DocSum [nih.gov]
http://ww [nih.gov]
Re:Bogus... (Score:5, Insightful)
Yes, it's called the thermic effect of food or TEF and can be simplified to the following: TEF = total kcals consumed x 10% which of course means that 10% of anything you consume *might* be burned off leaving you with net positive calories. Think of it this way.... organisms eat to survive, not to lose weight.
Re: (Score:3, Insightful)
Re: (Score:3, Interesting)
Re:Bogus... (Score:5, Funny)
That's why I eat celery all the time. Celery with Ranch dressing, Celery with peanut butter, etc. It works great!
cheer,
fozzy
Re:Bogus... (Score:5, Funny)
Re:Bogus... (Score:5, Informative)
You obviously missed my post here [slashdot.org] explaining this fallacy.
And yes, though their methodology wasn't mentioned in this article,
Do you believe *all* press releases?
P.S. I call shenanigans on your Ph.D. Either that, or you just didn't read the article. Either way.
Feel free to check out my formal CV [utah.edu] any time you would like and you should know earning it obtained reading a not insignificantly greater amount of material than a few press releases.
Re:Bogus... (Score:4, Funny)
In other words, you intended to say nothing, since that is what that sentence means.
"...and you should know earning it obtained reading..."
That does not mean anything in English. Obtain means to acquire, not require.
Also, trying to use a double-negative is probably not what the other poster was talking about. Good job on sounding like a pretentious asshole, though.
Well, aren't you a walking argument against.... (Score:5, Insightful)
First off, your sentence is broken because you inserted "obtained" recklessly. Secondly, your position disagrees with Snopes [snopes.com].
Thirdly, your use of the thermic effect of food is a bit wonky. 10% is, first off, an average estimate. Protein can cost you as much as 30%. Fat costs you very little. Secondly, TEF describes how many calories you will spend consuming the food in question. Conversely, it can be used to calculate how many calories of a given type of food one would need to recover from expenditure. What a bomb calorimeter gets from food is clearly not the same as what a human body gets from it. There are plenty of things that humans can eat that cannot sustain them calorically. Just ask Metamucil...
Fourthly (never had to go that far before), just think about it:
Even drinking cold water causes you to burn calories. Your body ends up doing the work to bring the water up to body temperature. How would digesting a highly fibrous water-stalk not take effort?
Yes, celery has a few digestible kcals per stalk, but you more than outstrip that in digestion. Will those extra burned calories make a marked difference? God no, but you're still on the wrong side of the argument. Whipping out your PhD just shows how much trouble you are having defending your position. I certainly hope I never need any of your work. To be considered right in an argument, it helps to actually be right. I don't have a PhD, but if the point of getting one is to have something to wave around when you're clearly wrong, I think I'll pass.
Re:Well, aren't you a walking argument against.... (Score:4, Interesting)
Two post-docs and a current appointment as a research assistant professor. Is that good enough for you?
First off, your sentence is broken because you inserted "obtained" recklessly.
Typo, so sue me. This is Slashdot after all.... But the sentiment of the statement and overall construction stands.
Secondly, your position disagrees with Snopes.
And Snopes is the end all be all? Seriously though, there are other things like celery that we *could* eat, that will be indigestible and will cause you some effort to pass. Think dirt. To be fair, you get this though from your point on Metamucil.
Thirdly, your use of the thermic effect of food is a bit wonky. 10% is, first off, an average estimate.
Thus my utilization of "*might*" in the original post. One always wonders how much effort to put into a post on Slashdot for fear of going beyond many readers.
Even drinking cold water causes you to burn calories. Your body ends up doing the work to bring the water up to body temperature. How would digesting a highly fibrous water-stalk not take effort?
Who is saying that it is not possible to alter basic metabolism? If you cause a system to perform work without putting energy back into it, there will be a net loss, but the original point of the Coca Cola beverage being touted as "burning calories" is pretty easy to get through the system. There is no fiber to digest, right?
Yes, celery has a few digestible kcals per stalk, but you more than outstrip that in digestion. Will those extra burned calories make a marked difference? God no, but you're still on the wrong side of the argument.
You appear to be arguing with somebody else here as again, there is no fiber or cellulose in Energia to digest. What they are claiming is that their drink upregulates metabolism and causes one to burn more calories because you consume Energia.
I certainly hope I never need any of your work.
I hope that you do not either as I study the effects of retinal degenerations and how to intervene to save vision loss. If you needed my primary work, then you'd be in trouble. That said, we are developing technologies in the metabolomic space that can be applied to many other applications from cancer research to heart disease, drug development, agaronomics and defense, so perhaps you *might* need them someday? You would likely not know it, but you very well may benefit from our work.
To be considered right in an argument, it helps to actually be right.
Don't be an ass. You have said nothing here that is really of substance other than arguing loose points that appear to be aimed at other people statements.
Re:Bogus... (Score:4, Informative)
You should also consider that caffeine inhibits the sodium reuptake pump in the kidney which leads to a net water loss (i.e. mild diuretic).
And the sweetener is? (Score:3, Interesting)
When diet coke came out I drank a bunch. And had a seizure. "But I'm not epileptic" says I. "You are now" says the doctor
Re: (Score:3, Informative)
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Changing the types of food you eat changes the way your bod
Just Ask a Scientician (Score:5, Insightful)
"Optimum blend of green tea extracts (EGCG)"
Nearly every single word on here is marketing buzz speak. Boo.
I don't know what University Dr. Applebaum threw money at to call herself a doctor but I certainly hope I never attend it. Call me a hardass but Applebaum just lost any respect from me that 'doctor' & 'chief scientist' could have given her.
Did anyone else notice that this sounded like a 3 am infomercial for Bowflex?
Who came up with this name?! (Score:5, Funny)
I've discovered a calorie burning beverage! (Score:3, Funny)
Re:I've discovered a calorie burning beverage! (Score:4, Insightful)
Re: (Score:3, Insightful)
The realized that they could take the water they were using to make Coca-Cola, don't carbonate it or add anything to it, put it in 20 oz bottles, call it Dasani and charge the people more for it than Coca-Co
To be drunk with (Score:3, Insightful)
Coke will never be part of a healthy diet and should stop pretending.
Interesting cans, but quite the scam... (Score:5, Informative)
On another note I can think of one beverage that is zero calories and makes you feel great. Just plain old water. I started drinking a couple liters of it a day about 2 years ago and I've never felt better. No more dehydration to make me feel sluggish and tired. That's way better than any caffiene buzz (which just exacerbates dehydration by the way). I love caffiene, but I think it's overused.
Old news (Score:5, Funny)
No Pain No Gain (Score:3, Funny)
"Feel the burn!"
"Go for it!"
And soforth.
Sept of course everyone who reviewed their claims (Score:5, Informative)
http://www.gizmodo.com/gadgets/gadgets/enviga-fat- burning-tea-snake-oil-scam-just-as-you-predicted-2 08488.php [gizmodo.com]
Maybe if you got a few more editors there, you would have known that every other news site on the face of the internet reported AND debunked the claims over a week ago.
Just like the DHEA scam (Score:5, Informative)
Coca-Cola already offers a burn calories drink (Score:5, Interesting)
If it is ice cold then your body must burn calories to warm it up to 98.2 F / or 36.8 C (the REAL average human body temperature - 98.6 is what you get when you round 36.8C upto 37C then convert Farenhiet).
One calorie (phyics) will raise one gram of water one degree. 454 grams = 16 ounces. So to raise 16 ounces of ice cold water from 0.8 C to 36.8 takes 36*454= 16,344 calories. But please note when talking about food, what we call a calorie is actually what a physicist calls a KILOcalorie, so we do the conversion and:
Drinking one nearly ice cold water 16 ounce bottle of water will burn about 16 calories.
Dear Coca Cola (Score:4, Funny)
1. Coca Cola delivery trucks are not, to my knowledge, equipped with Tesla-coil like devices capable of illuminating light bulbs by some kind of electrical induction the moment that they drive past them - even during the Christmas holiday period.
2. Having performed an experiment with a dead goldfish and a can of Coke, I can confirm that it indeed does not, as you so like to state, "add life".
3. I just wondered how the "Teaching The World To Sing" campaign is getting on since the heady days of the 70s? I realise that this vast undertaking will take a long time to complete but could I ask that you bump Britney Spears up the list a bit?
Having said all that, I'm afraid I must ask that you prepare yourselves for something of a shock - after many years of analysis and experimentation I'm afraid I have to conclude that you product is nothing more than a fizzy drink.
Kind Regards
A. Consumer
What does it do to the bones? (Score:5, Interesting)
Re: (Score:3, Informative)
Or even better - Diet Pepsi Slurpee (Score:5, Interesting)
900 grams of Slurpee * 80 cal/g (to melt the ice to 0 celsius) = 72000
900 grams of Slurpee * 1 cal/g/degree * 37 degrees (to raise the fluid to body heat) = 33596
total 105596 calories or 105 Kcal (the food calorie)