Good Jargon is created for specificity between professionals.
Doctors need to talk about the left Tibia not the leg bone, nor even the left long.lower leg bone. Lawyers need to say Habeas Corpus not the legal order from a judge requiring the immediate release of someone illegally arrested.
The problem is that when talking to a child, the doctor should say leg bone, not Tibia. In fact, there is little reason to say Tibia even to an adult. Same with Habeas Corpus.
Similarly most of the time, business jargon is a bad idea. It should NEVER appear on a company's public website. If you are in a technical meeting with ONLY technical people it can make sense, but even then it is overused.
Good jargon is for highly technical discussions intended to only be heard/read by highly skilled professionals. Not anyone else.
Bad Jargon is used to convince morons that you are 'a highly skilled professional', and obviously know more than they do - see all the big words I used?
Examples of horrendous, UNPROFESSIONAL business words and their professional English definitions.
Synergize - work together
Solution - product for sale
Enterprise - anything people do, including business, government, charity, or even hobby.
Circle Back/touch back - talk later
Cloud - network of computers
Offline - anything not on the internet.
Agile - adaptable, flexible, reactive
bandwidth - capacity
pivot - change
110% - all out effort, I'm not kidding, I really mean all out effort
KPI/Key Performance Indicators - objectives that people measure and therefore care about.
AI/artificial intelligence - mathematical formulas used by computers.
Note that most of these terms do not add anything to the conversation. Most of the time the specificity they add is negligible. In normal conversation/websites there is often a single, normal every day English word that can be used. But if you avoid the jargon idiots will not think you are a super-genius that definitely knows what you are talking about. But normal people will think you are not a douchebag trying to trick people.
Because that is what I think every time I hear some moron using two or more those words in a sentence.
If you disagree, well lets circle back on that offline, see if we can find a solution that synergizes with our enterprises' agile KPI. Because my bandwidth is low right now I need to pivot, and check out what the AI hallucinated so I can give 110%.
What a bunch of Shmucks.