An anonymous reader writes "Google plans to introduce a new shopping feature in time for the holiday season. Soon products on Google Base will be searchable via the regular search box. Simultaneously, Google intends to de-emphasize its own Froogle shopping search engine; Google intends for Froogle to no longer be a standalone Web site."
From the article: "When people search for products on Google.com, the system will present them with another search box so that they can refine their query, according to Bear Stearns & Co analysts. After people refine their query, Google takes them to a second page populated with product results from the Google Base listings service. 'Ranking will be determined by the attributes that the sellers listed for the product as well as by relevancy,' the analysts wrote. Currently, Google has no plans to monetise this product-search capability with display ads or listing fees, but that could change, they wrote. "