Debra D'Agostino writes "Despite the media hype around Google CEO Eric Schmidt's appointment to Apple's board, CIO Insight Executive Editor Dan Briody says it's not that big a story. 'Apple and Google are already plenty tight,' he says. Arthur Levinson, CEO of Genentech, has been on both boards for years. And Al Gore and Intuit Chairman Bill Campbell are both Apple board members and advisors to Google. 'While it's fun to speculate about what an Apple-Google alliance could produce (GoogleMacs? MacGoogle? GoogleTunes?) this move is far from an alliance,' Briody writes. 'And even if it were, it wouldn't be first time that two upstart powerhouses have joined forces in an attempt to unseat Microsoft. Remember AOL-Netscape? Boy, they just steamrolled the team from Redmond, didn't they?'"