How much profit does a game publisher make after the bils are paid? $6-8 maybe. So why would they not put ads into games to make more money and keep their biz profitable. If I can make a couple of bucks from each player a day that wants to play online instead of just the static sale of the game, why would I not want to do that? Kind of makes makes sense doesn't it? For all you idiots who are screaming bloody murder, it's very obvious that you;ve never played any games that had the Massive code in them. If you had you wouldn't be crying like a bunch of little bitches. If you don't believe me, then go to the site and watch the demos. Now STFU.