fistfullast33l writes "Ars Technica is reporting that the VP of Sony Computer Entertainment Europe revealed pricing for the Playstation 3 on a French radio show today. From the article: 'Strict currency translation suggests that American pricing may be in the range of US $605 to $726, but currency exchange alone can't tell the story. Case in point: the Xbox 360. In the United States, the Xbox 360 retails for $399, which is only 320 [euros] in exchange. Yet the Xbox 360 is priced at 399 [euros] throughout most of Europe.' The article goes on to speculate that 'the days of multi-console ownership may be coming to an end for many gamers' based on the Xbox 360 and the PS3 prices."