The answer you end up with depends on who you think started it, yes some websites took advertising too far and users hated it. But instead of using the sites that had "acceptable" ads and stop using the sites that had "annoying" ads, the solution was to start blocking ads. Now I don't subscribe to the whole "blocking ads is stealing" tripe but obviously the whole point of ads is that people see them. If everybody blocks them, there no point in paying for them and so the sites don't get any funding and the model breaks down. And it was the low-hanging fruit that mostly got hurt, the scummy sites with annoying ads were also the ones who'd most quickly resort to circumvention techniques to shove the ads in your face anyway.
The assumption here is that at least some users will be nice and accept to see som ads, if you're going to do that why not go for a real opt-in system? Tag all the advertising elements on your page with an <div class="ad">(ad goes here)</div>. Publish an advertising policy, like robots.txt Kindly ask ad blockers to replace ads tagged as such with "This website relies on advertising revenue to operate. You are currently blocking ads. Please click here to unblock and support our site."
If you click it, you get a dialog saying:
"This site has requested you to unblock ads. Their advertising policy is as follows:
Banner ads: Yes
Animated ads: No
Ads with sound: No
Interstitial ads: No
[Unblock ads] [Cancel]
You may at any time block ads again by.... (explanation)"
Of course you could have dick ad blockers that just remove the ads, but I think the popular ones could be convinced to play nice. Sites wouldn't have to get on any approval list tied to any particular blocker and everyone would decide for themselves what sites they want to support. No money for just being click bait, users have to actually like you enough to unblock. Not sure it'd work, but if that won't work then "acceptable ads" won't either.