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FirefoxFlicks Winners Announced
Posted by
Zonk
on Sat Apr 29, 2006 05:32 PM
from the grats dept.
from the grats dept.
prostoalex writes "The FirefoxFlicks competition has announced the winners of the Firefox video promo campaign. The winning videos are DareDevil, Wheee!, Fox Fever, This is Hot and Give me the the soap."
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Weee IMO was the best... (Score:5, Interesting)
(http://www.bains007.co.uk/ | Last Journal: Wednesday November 02 2005, @09:33PM)
Speaking Of Hot (Score:4, Funny)
Wonder who's paying the bills for bandwidth (Score:5, Interesting)
(http://www.jaredcam.net/)
Re:Wonder who's paying the bills for bandwidth (Score:5, Informative)
(http://www.beuno.com.ar/)
by far the funniest and most clever (IMO) (Score:5, Interesting)
(Last Journal: Wednesday August 15, @03:36PM)
Wheee! Almost peed my pants. Played it over and over, this is funny on many levels, reminds me of the old Rocky and Bullwinkle cartoons, where little kids laughed, but there is an adult element that is hilarious.
As far as being effective for general advertising, I'm not sure... It may succeed on the level of getting people talking about it, "Do you GET that new Firefox commercial", or not. It's a bit of a wink and a nod to the tech demographic (taunting especially Microsoft and Netscape).
If I were making a SAFE choice for mass consumption, I'd probably go with the "Give me the Soap". Simple, mass appeal, cute, cuddly, with a clearly stated message. If I had some extra money, I'd produce and run both. If I had money to burn, I'd definitely do the Wheeee! just for fun.
Good job to all winners.
Well... (Score:1, Insightful)
(Last Journal: Tuesday February 20 2007, @01:51PM)
And the loser is... (Score:1, Funny)
The FirefoxFlicks Server!
Already getting database errors.
YouTube links (Score:5, Informative)
http://www.youtube.com/watch?v=_HC42Js7cWs&search
http://www.youtube.com/watch?v=W96dME1RTik&search
http://www.youtube.com/watch?v=4CW4r5zxgDk&search
http://www.youtube.com/watch?v=Fj4pQ9Jx1Uc&search
I still liked the Firefox promotional rap better (Score:1)
(http://www.badgerville.org/)
http://www.spreadfirefox.com/node/15403
and the audio: http://www.archive.org/details-db.php?mediatype=a
Google Video links (all but 2 videos available) (Score:2, Informative)
Daredevil6 8172379089&q=daredevil&pl=true [google.com]
http://video.google.com/videoplay?docid=-79258611
whee5 5266134260&q=wheee!&pl=true [google.com]
http://video.google.com/videoplay?docid=-65954868
Fox Fever
-couldn't find it, sorry-
This is Hot1 565393234&q=this+is+hot+firefox&pl=true [google.com]
http://video.google.com/videoplay?docid=246691993
Give me the the soap
-couldn't find it, sorry-
I looked all over for mirrors of the two missing videos. Couldn't find any working ones, sorry.
Rubbish (Score:5, Funny)
(http://theravensnest.org/ | Last Journal: Sunday October 07, @07:05AM)
Wheee is hot (Score:2, Insightful)
bah databases (Score:3, Insightful)
Discuss amongst yourselves.
Re:bah databases (Score:4, Informative)
This is the site for all of the applicants, designed to serve up thousands of files and related information that have been uploaded by users. That seems like a good use of a database to me.
Wiiiiiiii! (Score:5, Funny)
Maybe Microsoft will hire Gill for their Xbox campaign?
Analysis (Score:5, Insightful)
(Last Journal: Thursday October 17 2002, @10:28AM)
2. This is hot. Predictable. I liked the touch with the fish. Too bad it didn't hold that note.
3. Wheee! Cute, but the payoff is lame. Firefox just wants to sleep? Confused again.
4. Get the Soap. Dumb. No text, sub- or otherwise, to indicate why the kids think washing gets rid of viruses and spyware. Only the soap-on-the-lens thing keeps it from being dead last. Oh, and the fact that this one could never be anything but:
5. Fox Fever. Ultra-dumb. Lame beyond words. Everything that's wrong about the vox populi artistic movement. How did this hunk of shit get out of the in-box, much less into this list?
That's muh rulin'. - Judge R. Bean
Re:Analysis (Score:4, Insightful)
The point isn't to pick on poor defenseless FireFox here, but rather that it'd be nice to see these ads refined after receiving some critique. You dudes with mod points: Be a little more open minded.
Re:Analysis (Score:4, Insightful)
Okay. So why would those people need a FireFox ad?
Preaching to the choir.
Re:Analysis (Score:4, Insightful)
(http://www.fredshome.org/)
So yes it is in a way an amusing little film (I found the Safari icon quite funny) although it could stand some refining, maybe a voice-over (such as "should your web browsing be glittery, boring or efficient"), but it's not a good ad.
My favorite: This is hot (Score:5, Insightful)
(http://sharealike.org/)
Anyway, I thought "This is hot" blew all the others away. High production value. Gets some of the firefox message across to a mass audience without getting buried in all the product details. Most of the others will just leave people confused.
Get me the soap (Score:5, Insightful)
(http://slashdot.org/)
Daredevil-ish...? (Score:3, Insightful)
Honestly... (Score:2, Interesting)
Not quite sure why "DareDevil" made it in there. Didn't really find it funny or informative, but it was well put together I guess. However, it did nothing to really promote firefox except for a very brief text message at the end. Again, well put together, but all but completely irrelevant to firefox.
"Give Me the Soap". Meh, mediocre. I guess it gets the job done and we all know that cute kids doing dumb things make up all chuckle slightly and say "ahhhhh", but just didn't seem to do anything for me...
"This is Hot" did a good job bringing out some of the plusses to firefox and didn't even need to resort to the bashing of other browsers! Kudos for that. Also, nicely animated. Very well put together piece. For those of you who claim that it doesn't make sense, how many commercials do you see on TV that make sense? Seriously, give it a break.
I think that the clear winner in my mind though is "Fox Fever". This puts together humor and information in one short and very well done piece of work. While not as funny as "Wheee!" it still provided me with a smile and a slight chuckle. More than I managed for pretty much everything but "Wheee!". Tacked onto that we had a commercial that points out the clean browsing that you get with firefox. Even the bashing of IE was done more of less tactfully.
OK, now that all that is out of the way, I would like to point out that I didn't see any of the other submissions. I only viewed the winners. Had I seen then, perhaps I would be more upset about who made the final cuts. Then again, I might like them all the more because the other attempts were far worse. I would like to say "good job" to any participants though. You are obviously far less lazy than me and I applaud that. Keep up the good work.
Re:Honestly... (Score:4, Insightful)
Remember they were not aiming for a technical audience necessarily, so they picked the one they thought everyone could most relate to (in other words, instead of targeting one audience's 100% mark they figured they'd shoot for everyone's 30% mark, or whatever).
Fox Fever was too geek-funny. Most people would just find it stupid.
Wheee! was an excellent and clever submission but requires users to be familiar with browser icons (besides the big blue "e" that non-tech people have synonymized with the Internet).
You're on target about "This is hot" and the soap entry would be borderline confusing to joe sixpack.
Lame (Score:2, Troll)
(http://slashdot.org/)
Sorry, but, why?
I still like this one... (Score:2)
(http://blog.macb.net/ | Last Journal: Monday March 05 2007, @04:38PM)
It was one of the first three out there, and it reminds me so much of real IE users: much ado about being incompetent and using and incompetent browser. The title says it all.
marketing the browser internationally (Score:3, Interesting)
(http://en.wikipedia....vated_protein_kinase | Last Journal: Monday April 30 2007, @06:22AM)
In Chinese and Russian folklore, fox is an cunny evil treacherous animal. Given, tech community which does not care much about it already accepted firefox, but what about the general populace (target of the commercial number 5)? Does anybody care about folklore?
This is hot! (Score:2, Informative)
Too bad Daredevil won. When I first viewed that, I had to watch it again and then even look at the comments to understand it.
I have a better idea for a commercial (Score:3, Funny)
Switch to over the shoulder view showing a browser open to some stock website.
Zoom in to search toolbar.
Man types in "big breasts".
Pause + text: "Fast searching"
Zoom out to show new tab with search results.
Man opens several websites in the background as tabs.
Pause + text: "Tabbed browsing"
Back to side shot of man.
Voice of a woman offscreen: "Honey, I'm home."
Man looks over at doorway.
Close up of man quickly closing several tabs.
Shot of man navigating to the "clear private data" option.
Text: "Privacy"
Shot of man giving woman a kiss on the cheek.
Text: "Get Firefox"
Working on the Flicks Site (Score:3, Informative)
(http://mozilla.org/)
First Place - "Daredevil" [revver.com]
Second Place - "Wheee!" [revver.com]
Third Place - "Fox Fever" [revver.com]
Honorable Mention - "This is Hot" [revver.com]
Honorable Mention - "Give Me the Soap" [revver.com]
- Asa
Too bad The Painter wasn't even in top 5 (Score:2, Interesting)
(http://wanted.eu.org/)
http://video.google.com/videoplay?docid=-22437165
It doesn't tell much about FF features, like "This is Hot" does (which is useful IMO). But OTOH the winning DareDavil is also rather focused on experience than screenshots and features. Similarily it has great editing and a nice music.
As opposed to DareDevil I think it's easier to understand -- the surfing girl uses "like" almost every second word.
Foxytees - like Flicks for t-shirts (Score:1)
(Last Journal: Friday April 15 2005, @03:05AM)
That weee one was terrible (Score:2)
(http://slashdot.org/)
Sadly "The Painter" did not win.... (Score:2, Interesting)
(http://www.peterpressure.com/)
i still think his is the best...
http://www.media-garden.org/commercial/painter.ht
the painting is for sale if anyone wants to buy it...
-peter pressure
Can't hear daredevil (Score:1)
I disagree completely. (Score:2, Insightful)
I also disliked "Wee" (however it is spelt). It sunk down to demeaning other browsers rather then explaining and showcasing Firefox's abilities. The browser should rely on its merits, not the shortfalls of other browsers.
I loved "This is Hot". The animation was well done, and professional. The features of firefox were briefly explained, and a nice shiny logo with lots of flash was displayed at the end. In my opinion, this is clearly the winner.
What the heck? (Score:1)
- Weeee! is just stupid.
- Give me the soap is playing off of the typical "children are stupid" idea. I hate anyone that tries to use that idea in their commercial.
- daredevil just didn't have anything to do with FireFox in the first place, it could have been advertising anything if it didn't have the FireFox logo at the end.
I think any two or three people in their high school film class simply screwing around with the camera could have made a better video than these.
Fox fever and this is hot were pretty well done though, congratulations to them.
joke of a contest (Score:3, Interesting)
(http://www.erbbysam.com/)
They got rid of there blog(Here [firefoxflicks.com]) after a lot of the entrants posted "comments" questioning what happened to it. Read the comments on that page to see the problems but here's a sum up of what the general story is:
Facts:
-Before I say anything about the videos this is how the contest was to be done (Here [firefoxflicks.com]l)1) Concept (30%); 2) Production Quality (30%); 3) Script/Screenplay (20%); 4) Use of Firefox Logo, Name, or Tagline (10%); 5) Jingle or Soundtrack (10%). The winners were all in the first 20% of the videos posted. Only around 30% of the ads have been posted.
-The winner of the competition "Daredevil" was posted online Apr. 11th on the firefoxflicks.com website...the contest ended Apr. 14th. This ad incorporates ALMOST NONE of the guidelines set forth other than the fact that she actually uses a browser. (And it's a clear of the recent coca-cola and American express ads... that's more of a rumor though but you decide for yourself)
-"Wheee!" was in complete denial of the FAQ that they posted (specifically Here [firefoxflicks.com]) that said that other logos could not be used without permission and yet there goes IE, Netscape and Safari(not to mention the TOS on those logos on there websites(which can also includes modifying the logos in any way))
-"Fox Fever" had no video production quality other than that is was trying to be cheesy which can be argued to have not fallen under the scoring system set forth by the rules.
-"This is Hot" deserved to win more than an honorable mention. It fit the "rules" set forth perfectly and has a very high production quality that (in my opinion) can take on some super bowl commercials.
-"Give Me the Soap" was cute and could fit the rules perfectly.
-It starts to appear that the actual "winners" were not exactly following the rules and guidelines of the contest and the two honorable mentions fit it perfectly (which is probably why there were 2 "honorable mentions" because there wasn't any mention that there was going to be).
Rumors:
-I'll quote myself for the first "rumor":
"the only concern I have about the judging is that the 5 winners were among the first 25% up... I'm not to good at stat but doesn't that mean the odds of that happening unintentionally (5 hits within 25%) 1 in 1024(4^5) (or one could even argue 20% (5^5: 1 in 3125))? If the first ones up were a "cross-section" as noted earlier doesn't that imply that they weren't the best of the best?
"# Asa(one of the firefoxflicks staff Says:
April 25th, 2006 at 8:16 am
cleancut, I don't think it was purely our idea of "the 50 best ones". We posted what we thought was a good cross-section of ads, from humorous to serious and everything in between. We certainly tried to launch the site and build early momentum by highlighting a set of ads that we thought would be compelling and entertaining to a broad audience.
- A
" "
-NONE of the judges ever said a word about the contest ANYWHERE. try googling one the famous "judges" names and firefoxflicks and the only page that will come up is that the list of them on firefoxflicks.com. This lead to ALOT of speculation that some of the videos (Wheeeeeeeee) were picked because of the instant popularity when they were put on the site and not by market viability (or the "rules"). Also all of the judges apparently viewed all 2.5 hours of commercials in LA over 5 days even though they are all working on movies in various parts of the world. But that's probably because the firefoxflicks team forced them to this deadline to be at the SF film fest which wasn't the original plan.
-The firefoxflicks team will never be able to use some of the ads (Wheeee
SmellsTerrific (Score:2)
(http://jason.roysdon.net/)
This site sucks (Score:1, Flamebait)
(Last Journal: Sunday December 10 2006, @10:25AM)
Sad to see that even this site does not follow that simple rule. Needless to say that there is no contact address on the site to reach those responsible for the blunder.
In a word: they suck.
Stop the Lies (Score:1)
(http://www.jessta.id.au/)
Firefox is not lighter or faster than IE. This is a confusion created by the fact that is it is lighter than the Mozilla suite.
Firefox still has security issues, the firefox people seem to be pretty good at patching rather quickly, but I still won't say that Firefox is 'safe'.
The advertising of a 'pop-up blocker' is bizaar, it's not a feature, it's the removal of a feature.
check it out: http://mywebpages.comcast.net/SupportCD/FirefoxMy
Don't get me wrong, Firefox is still the best of the meger crap that is the web browser market, but that's no reason to lie to people.
- Jesse McNelis
How to crash Firefox (Score:1)
direct videolinks (Score:1)
(http://fredan.org/)
Wheee! [revver.com]
Fox Fever [revver.com]
This is hot [revver.com]
Give me the soap [revver.com]
TV spots? Web Ads? (Score:2)
(http://www.keirstead.org/)
Some of these ads have high production value and as good or are better ads that I have seen on TV. Are these any plans to try and get some of these spots on prime-time? Is any wealthy donor like IBM/Google/Shuttleworth/Cuban going to pony up the cash for this?
Heck I could even see benefits to RedHat or Novell funding such an ad campaign. Anything that reduces IE's marketshare lowers the barrier to entry for other operating systems.
They should show them all! (Score:2)
This is hot, Fox Fever, Infinite, and of course Wheee!
But with only a couple of exceptions I thought they were all very good and I think they should all be shown on TV.
Perhaps IFC could have a spot where they show all of the Firefox Flicks back to back? If TechTV were still alive (damn you evil comcast!) I know they would have gladly done something like that.
My rating... (Score:2)
(http://slashdot.org/)
Worst. Promo. Ever. This is the most introvert commercial I've seen in ages. It will communicate to noone that's not already well aware. It doesn't present any useful information.
4. Fox Fever
Good, cheesy, but as a promo? I think it fails to communicate that this is a browser, not a security product.
3. Give me the the soap
More "family friendly" than Fox Fever, but again I feel it's being communicated as a security product.
2. DareDevil
Excellent "lifestyle" ad. I just don't think that is what Firefox needs.
1. This is Hot
Communicated that Firefox is a browser, with no pop-ups and faster. Not a spectacular delivery, but IMO well made and got the point across.
Re:Karma whore? (Score:2)
(http://itsbeenconfirmed.com/ | Last Journal: Sunday May 04 2003, @02:33AM)
Statistics on Firefox popularity in Russia (Score:3, Interesting)
(http://en.wikipedia....vated_protein_kinase | Last Journal: Monday April 30 2007, @06:22AM)
Missing plug-in? (Score:1)
(http://myatomic.com/ | Last Journal: Sunday November 19 2006, @12:31AM)
Did you install the QuickTime plug-in into your Firefox browser?
Google Video is "Flash garbage" too. (Score:1)