Are you paying Google for Google Maps? You don't own the product, you don't even lease/rent it. Since it is a web application, they can discontinue it at their discretion.
Presumably companies and businesses that appear prominently on there DO pay Google something. And it should be obvious that it is in those businesses' best interests if users can find their businesses quickly, easily, reliably, and in a familiar way, even if it means using an older better version.