Spotify Will Start Reserving Concert Tickets For Fans (hollywoodreporter.com) 41
Spotify is launching "Reserved," a new feature that will set aside concert tickets for Premium subscribers it identifies as an artist's most dedicated fans based on streams, shares, and other activity. "Getting concert tickets today can feel like a race you're set up to lose," Spotify wrote in a post on Thursday. "You show up at the right time, refresh endlessly, and still miss out. Too often, the experience is stressful, unpredictable, and disconnected from what should matter most: whether real fans actually get tickets. We think there's a better way." From the Hollywood Reporter: Spotify said that starting in the U.S. this summer, select artists will be able to use Reserved to set aside tickets for fans on the platform. The platform has partnered with Live Nation on the program as part of a multiyear agreement. The platform will use streams, shares and other types of activity to "identify an artist's most dedicated fans and hold two tour tickets for them."
Fans selected through Reserved will get up to two tickets, and they'll have a day-long window to make a ticket purchase if selected. Spotify didn't give any details on what artists will work with the streaming service for the new feature, or how many tickets artists would set aside with Reserved, though the service acknowledged "there will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer."
Fans selected through Reserved will get up to two tickets, and they'll have a day-long window to make a ticket purchase if selected. Spotify didn't give any details on what artists will work with the streaming service for the new feature, or how many tickets artists would set aside with Reserved, though the service acknowledged "there will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer."
Re: a day-long window (Score:2)
But it is still a lottery.
Re: (Score:2)
It's just like Dominos' "Free Pizza For A Year" things... whoever clicks fast enough when the thing goes live at 4AM or whatever wins (at least for this one, you don't have to be a Premium member or have ordered a hundred times in the last four months or something).
And, this Spotify thing is only for Premium members, and I assume the tickets are full price. I would think maybe there would be a discount for being a Premium member and being a big fan (by their definition).
Re: (Score:2)
Your biggest fans are willing to pay you the most. A better angle is some kind of super fan experience that costs even more.
Re: (Score:2)
Well sure, you spend what you can afford but bug fans are willing spend more, whatever that means for them.
This isn't recent but the concept holds:
https://www.nielsen.com/insigh... [nielsen.com]
The people most into music spend the most on it, and are willing to do so.
Re: (Score:2)
Who is clueless enough to believe they will?
Re: (Score:2)
What a neat trick to keep you glued to your phone, to hit buy, buy, BUY!
Huh? In what way does having an entire day keep you glued to your phone? You get an email and sometime throughout the day you make a purchase decision. Did you understand at all what is going on?
Re: (Score:3)
What on earth are you talking about? It's clearly a program designed to incentive streaming "your favorite artist" as much as possible in service of "earning" a reserved ticket.
Hard to imagine *that* won't just be yet another vector of attack for scalper bots attempting to score those tickets.
Re: (Score:3)
Scalping isn't actually a problem though. It's fine by industry and it's fine by people that can't be bothered to get line the second tickets go on sale or do pre-sale and it's even easier.
If industry saw this as a problem, it is trivial to fix this. Whoever buys the tickets for the show must show up at the venue with a photo ID. No transfers or reselling. Problem solved.
Sure, doing that solution would upset a few edge cases such as trying to "gift" tickets to someone but frankly, tough cookie if it stopped
Oh great, another presale (Score:3, Insightful)
Re: (Score:2)
Just make whoever buys the tickets show up at the venue with photo ID and the CC used to pay for the tickets. Problem solved.
Scalping is just the market's way of finding the true value of the ticket. If someone fucking tool wants to pay 3x the value for a ticket, then apparently the ticket was priced 3x to low.
Also, real fans just go pre-sale and pay less for their ticket.
Re: (Score:1)
Then again, I'm 3/3 on Bac
fan (Score:3)
Scalper incentive (Score:2)
Re: (Score:2)
Scalping isn't, and shouldn't be, illegal. You own the ticket, you should be able to do what you want with it, including reselling it.
And no, getting rid of scalpers wouldn't make ticket prices higher. Scalpers exist because the concert ticket prices are lower than what the market will actually bear. If a theater full of people are willing to pay 1K for a concert and they sell the ticket for 500, a scalper can make a profit via arbitrage. The only actual way to get rid of scalpers is to raise the prices
Re: (Score:2)
LOL, jailtime for scalping? Ripping off willing to pay at last minute prices sort of people? Give me a fucking break.
Scalpers are literally finding the true price of the ticket. Don't hate the player, hate the game.
Or put your hate where it makes the most sense, Ticketmaster and Live Nation. They could end scalping tomorrow buy simply forcing whoever buys the tickets to show up at the venue with a photo ID. Don't allow ticket transfers or reselling. Period. Problem solved.
most dedicated fans? (Score:2)
Re: (Score:3)
Yes, and the fans could buy it at the venue where the Artist gets the lions share, or they could finance a BMG VP's next girlfriend and buy it from a retailer. Go to the show, buy some merch and you are TRULY supporting an artist or band. Everything else is just BS.
Re: (Score:2)
Obviously they mean the fans "listening to the artist the most on Spotify" because that's obviously the behaviour they're incentivizing with this program.
Although this just feels like it's creating up an incentive for scalpers to setup bots to listen to Spotify. If the scalper-bots are plausible deniably "legitimate traffic" in terms of being to charge those impressions back to advertisers, Spotify can probably live with that.
I don't think anybody reading that release would think, "Oh, Spotify and LiveNatio
I don't hate it (Score:2)
Re: (Score:2)
Last gig I bought tickets too had me register my name
One ticket for me. One for my Uncle eBay. One for my cousin Craig Slist, ...
Live Nation so $100-$200 in fees? (Score:2)
Live Nation so $100-$200 in fees?
Spotify's logo is total crap (Score:2)
In case you were wondering, Spotify's new icon is actually a disco ball but you have to zoom in on it to tell. Otherwise, it looks like a bug which if fitting given that the latest CarPlay release has a significant bug in it.
Re: (Score:2)
They recently bragged about how much they were getting done with AI vibe-coding.
Could it be related to the wave of bugs? Say it ain't so!
right (Score:1)
Real fans are already on the mailing list (Score:2)
"You show up at the right time, refresh endlessly, and still miss out. Too often, the experience is stressful, unpredictable, and disconnected from what should matter most: whether real fans actually get tickets. We think there's a better way."
Or you know, if you are a REAL fan, you'll sign up for your favorite artists mailing list and get sent links for pre-sale events that typically take place a day or two before the general population can buy tickets.
I've never not gotten tickets and because it's pre-sale, I save money. No stress, cheaper tickets.
This Spotify thing seems gimmicky and and grasp at straws to add another feature to their platform. Screw Spotify. Just sign up for the mailing list and buy pre-sale. Problem Solved. Your welcome.
Re: (Score:1)
Wow, smart on Spotify (Score:2)
This is actually a very smart partnership for them because it says to fans that if they want to score tickets, they better switch away from Google/Amazon/Apple and over to Spotify otherwise they are going to miss out.
Glad I switched to TIDAL (Score:2)
If these people are such big fans... (Score:2)
Re: (Score:1)
Re: (Score:2)