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Dogecoin Traders Push To Make April 20 'Doge Day' (fortune.com) 46

April 20th or 4/20 is the unofficial marijuana holiday where thousands of cannabis smokers celebrate the smoking of marijuana with marijuana. But this year, it could also be the day the meme-based cryptocurrency Dogecoin shatters new record highs. According to Fortune, "advocates are hoping to see Dogecoin hit $1 on April 20 -- one week after it was valued at just 9 cents. From the report: Dogecoin has already hit some financial landmarks that didn't seem possible at the start of the year. Its market value has topped $50 billion, making it bigger than Ford or Marriott. And if it comes close to hitting its target Tuesday, it could outpace some blue-chip companies. For once (for now), Elon Musk has nothing to do with the furor surrounding Dogecoin. This time, the credit goes, in part, to... Slim Jim. Really.

The packaged meat product latched on to Dogecoin-mania on its Twitter account last Wednesday (saying "RT to send Doge to the moon!!" -- the rallying cry among the r/WallStreetBets crowd for GameStop stock). The cry worked. Doge fans -- and even other brands -- jumped on the bandwagon quickly.

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Dogecoin Traders Push To Make April 20 'Doge Day'

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