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Beer AI Microsoft

Carlsberg Turns To AI To Help Develop Beers (fastcompany.com) 56

From a report: One of the reasons it takes so long to develop new beers is because brewers have to rely on actual humans -- and techniques like chromatography and spectrometry -- to test liquids and detect flavors and aromas. Carlsberg thinks it's found a better way. With help from researchers at Aarhus University, the Danish beer-maker has developed sensors that are able to detect differences between beer flavors, the Financial Times reports. Now, the company is teaming up with Microsoft to help interpret that data via artificial intelligence and streamline the lengthy beer-making process.
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Carlsberg Turns To AI To Help Develop Beers

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  • by Anonymous Coward

    has developed sensors that are able to detect differences between beer flavors,

    That's an Artificial Redneck.

  • by Anonymous Coward

    There is nothing intelligent about a database of data unless it starts designing fjords in its search for the answer to Life, the Universe and Everything.
    This is not A.I. even if they use a neural network to sort the beer flavours. I really hope the media will find a new acronym or term to abuse in 2018, the "A.I." abuse in 2017 is really getting up my nose, and should die a very quick death.

    • The difference between machine learning and AI is that people doing machine learning know they can't trust the machine and so only do what they understand and for AI it's exactly the opposite. They trust and untrustable system to do something without understanding how. That may sound like a dis. But on the other hand I trust my brain and I have evidence it's not trustworthy and I have no idea how it works. But the reason it's a dis is that what I described is more faith based than science based. On t

    • by TheRaven64 ( 641858 ) on Thursday December 28, 2017 @11:49AM (#55822107) Journal
      Abuse of buzzwords or not, I welcome the news that Carlsberg is going to start producing beer.
    • I really hope the media will find a new acronym or term to abuse in 2018, the "A.I." abuse in 2017 is really getting up my nose, and should die a very quick death.

      Alternatively, you could just shut up about it.

  • Sensors are AI now. Will the hype cycle ever end for AI?
    • 3D printing hype died a few years ago as the reality of leaky Yoda coffee cups at 35$ a shot sank in.

      Our economy is based on the flow of money, and since our technology and resources can more than cover all our basic needs, we have to invent new ways to move money.

      Hype. Endless hype. Distraction. Laser pointers, chase the red dot!

      • Exactly. 3D printing, 3DTV, VR. All failed tech the venture capitalists tries to hype to make work. Now it is "AI". Wake me up when we can create normal software reliably.
    • by vivian ( 156520 )

      If Beer is proof that god loves us, and wants us to be happy, does that mean beer inventing AI also loves us and wants us to be happy? Can I finally convert my robopocalypse-ready bunker into a fully stacked beer cellar?

      • by arth1 ( 260657 )

        If Beer is proof that god loves us

        Typically less than 20 proof.
        And it's not mutual.

    • Sensors are AI now. Will the hype cycle ever end for AI?

      No, the software to interpret the data from the sensors is what they are calling AI. Bit of a stretch of the term I'll agree but not quite as silly as you are implying. To be honest if the system isn't able to autonomously interpret the data in novel ways without being more than a glorified lookup table I'm not really sure the there is any AI involved. I don't really see how this is more than an expert system [wikipedia.org] in any circumstance.

      • So software that used to interpret sensor data is AI? What did we use with sensors with digital systems before? Fairy dust?
        • by sjbe ( 173966 )

          So software that used to interpret sensor data is AI?

          In principle it could be. You can do clever things with the data (AI for lack of a better term) or simply provide read-outs to be interpreted by people or something not quite AI but still automated. Whether this particular case is AI will depend on what the software actually does. I'm a little dubious it will be more exotic than an expert system but maybe they are working on something more clever than that. Not enough detail to really know. Like you I strongly suspect it is mostly marketing fluff since

  • Clippy (Score:1, Insightful)

    by Anonymous Coward

    It looks like you're trying to hrew an IPA. Would you like help brewing an IPA?

    • It looks like you're trying to hrew an IPA. Would you like help brewing an IPA?

      LOL!!!

      This is EXACTLY the Comment I came here to Post! (Including the choice of beer/ale type!)

  • "Hal Extra Stout, made with pure Europan spring water - one toot and you won't be opening those pod bay doors!"

  • Surprisingly, rotting roadkill with infusion of burnt rubber flavored stout is rather pleasant brew.
  • by najajomo ( 4890785 ) on Thursday December 28, 2017 @10:55AM (#55821741)
    Some time ago, Userfriendly [eviscerati.org] did a cartoon featuring a Clippy like character called Binky who turned into a mean drunk after being let go by Ubersoft. Looks like another case of life imitating art again.
  • They could let the bot develop receipts based on user interactions - what could go wrong?
  • Why does this sound like "Walt Disney Beer"?

    Or dare I say - a return to the days of BuMilCoors light lager swill.

    One of the reasons I like Craft beer is that there is a human in the loop.

  • What is the secret of Burton snatch? [bbc.com] — 2016

    "Part of the enjoyment is is smelling the beer without drinking it," he says.

  • Relying on actual humans for the design and production of goods is bad. Let's just use humans as living wallets. https://realagenda.wordpress.c... [wordpress.com]
  • Seems that way, the term being abused to the extreme. Soon: "Look, mum, I am writing my school essay using this AI called Microsot Word!".
  • Have you been to somewhere like BevMo or Whole Foods lately? Seen how many different kinds of beer there are? You could drink a new one every day and it would probably take you a year to get through them all. Isn't there a diminishing returns point beyond which more variety really makes no difference?

"There is no distinctly American criminal class except Congress." -- Mark Twain

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