mikesd81 writes, "Internet News is reporting that Sun held an in-world news conference in the online game Second Life. From the article: 'Tuesday, Sun became the first Fortune 500 company to hold an "in-world" press conference to show off its new pavilion in Second Life, the popular 3D online world. Sun said it plans to invest in the Sun Pavilion as a place for developers to try out code, share ideas, and receive training.' Sun hopes to reach millions of Java developers, as opposed to the 22,000 that show up at its JavaOne conference each year." Good luck with that goal of "millions" — the total population of SL is under 800,000. And, who knew that Sun has a Chief Gaming Officer? Good quote from him in the article. He said Second Life isn't a game, "It's an amazing platform for global communications."