>> Google is a technology company whose...products are...monetized with advertising, not an advertising company
(Trimmed for clarity.) Are you an attorney, perhaps? Anyway, here's what TFS said:
>> company will get data on how people experience and use self-driving cars -- and clues on ways to generate revenue from the technology
It seemed pretty clear they were not only talking about primary sources of revenue (ride fares), but secondary sources (e.g., advertising) as well.