simoniker writes "Talking about its PlayStation 3 E-Distribution Initiative, the company's intended Xbox Live Arcade 'killer', SCEA's John Hight has laid down a challenge to Microsoft, commenting that: 'Some of our [digitally distributed first-party] games, by virtue of their design and hardware demands, simply couldn't work on Xbox 360.'" More from the article: "The PlayStation Beyond submission site has been online since GDC 2006, when Sony's Phil Harrison announced its presence, and explains further of the concept: 'The E-Distribution Initiative (EDI) will provide an alternative publishing opportunity for the direct download of games and other content to the user. The EDI will be managed by Sony Computer Entertainment's development and studio organizations in North America, Europe, Japan and Asia (collectively known as SCE Worldwide Studios).'"
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