Adapt to New Technology or Die 196
An anonymous reader writes "Yahoo! News is reporting that in a recent speech to fellow stationers and newspaper makers, Rupert Murdoch has stated that the 'newspaper industry needs to embrace the technological revolution of the Internet, MP3 players, laptops and mobile phones or face extinction.'"
And Then (Score:5, Insightful)
Seriously, with all the crap this guy has ushered into media, he can say "questioning and better educated consumers" with a straight face?
Ok, all that aside, I think he's about 6 years late with that rhetoric. Most media are already edging, some hesitantly, others a bit faster, toward embracing new technologies. The core problem is how to make a buck at it. Traditional channels have done very well for him. I can't see them entirely going away.
Re:And Then (Score:5, Interesting)
Re:And Then (Score:5, Insightful)
Yeah, but remember, this guy made his fortune before the internet came along.
Remember Edison talking trash against Tesla? Calling Alternating Current the Devil's something-or-other? Edison was already a success, but felt certain Direct Current was the way to the future. Bugger all the great inventor know about resistance.
I'm not saying he's an idiot, I just think he's waxing enthusiastic on a technology he really doesn't understand, even after 6 or more years. Some companies do well in it and others founder.
I like the internet for instant news, but would I pay for it? No. There's too many free outlets.
Do I click on ads? Once in a while, but most of them are rubbish or things I have no interest in anyway. Perhaps better linking stories to advertising would serve them better. If I'm reading about death in a car bombing I don't think I'm going to be in a mood to look at the new Fords.
Re:And Then (Score:3, Funny)
What about new Volkswagens [boreme.com]?
Re:And Then (Score:3, Informative)
Re:And Then (Score:4, Informative)
Tesla worked for Edison, but left him to work for Westinghouse. Our entire system of electrical power generation and distribution is pretty much the work of a single mind. Tesla's.
A complaint was lodged at the time that Tesla had left nothing for anyone else to do, although Steinmetz managed to come up with a trick or two.
And speaking of Steinmetz:
Murdock doesn't have 1100 patents, for one.
Neither did Edison, really. His company did. People like Tesla and Steinmetz did most of the real inventing and Edison tacked his name onto the patent application. It was work for hire, just as it is today when working for GE.
And Murdock is talking about publishing, which is, like, his field and shit. Until recently they didn't even give patents for things like "a method for arrangeing text in columns."
KFG
Re:And Then (Score:2)
Oh, yes, indeed! All you have to do is say "I brought the world the FOX network! I hired Bill O'Reilly! Married with Children was *my* idea!", and kings and queens step aside...
"You Decide" (Score:3, Funny)
* Bold, primary colors to inform Americans how to feel about "the issues"
* Big, moving, symbolic images and lines
* Stirring music
The real problem is that newspapers are still caught up in that "facts" fad..which totally puts their necks out on the line. What if they get a fact wrong? That would prove them "uncredible" - instead, what they should be doing is telling people what to think about topics in a way that is not legally binding!
Presenting facts a
Re:And Then (Score:3, Insightful)
The additional ability is taking that knowledge and being able to generate an income from it. Buying what appears to be, temporarily hot Internet players has more often proven to be a waste of money rather than being a positive new addition to an existing company.
The big
Facing Extinction... (Score:5, Insightful)
Re:Facing Extinction... (Score:2)
There's an joke in here about throwing a hotdog down a hallway.
Never mind a rolled-up newspaper,
Paper Delivery (Score:5, Funny)
Must be past the end of the Paper Boy Era.
When I was in my late teens I inherited my older brother's paper route. It was somewhere about 65 customers. As this was my main source of income I took a particularly aggressive view towards growing and maintaining the route. In 3.3 years I had it up to 150+ customers, much to the annoyance of paper boys of neighbouring routes. My parents always sent me out with our paper, just in case I saw someone moving into a new house -- I'd introduce myself and give them the paper free and ask if I could sign them up. I was breaking my back, but I was also raking in some decent cash for a highschool kid. I made certain papers weren't left in wet or could be blown away or anything. When I retired and left for college the newspaper said it was too large a route for any one carrier and split it.
Now people drive past and chuck papers in the general vicinity of doors. I know what you mean.
Re:Paper Delivery (Score:2)
I am sure I read about you in a Heinlein [wikipedia.org] book.
Re:Paper Delivery (Score:2)
Re:Facing Extinction... (Score:2)
Re:Facing Extinction... (Score:2)
When I was a k
BLEA (Score:2, Funny)
Re:BLEA (Score:5, Funny)
Re:BLEA (Score:5, Funny)
Adapt to new spelling or die!
(Sorry)
Re:BLEA (Score:2)
Analogy. The study of
Re:BLEA (Score:2)
I like reading newspapers. In fact, I'm actually willing to pay to do it. There's a lot of news, particularly local news, that is not very time sensitive and it doesn't hurt to wait until the paper arrives to get it. It's also rather pleasant to sit back and read off of the paper instead of squinting in the computer screen. If I'm willing to give newspapers money to read their stuff, and half the people I know are willing to do the same, remind me again why newspapers are goin
I'm kinda afraid of this. (Score:5, Insightful)
What I see happening is that information is being broken down more and more into sound bites and geared more towards the intended audience. For example, you'll hear a completely different take on a story say from Fox as you would from Salon.com. That's assuming they even cover the same stories all the time.
There's only a few folks who will actually want to read the whole story - whatever it might be. And there's even fewer media outlets that will come out and actually state their leanings. The only one that comes to mind is "The Economist" (they state quite often that they are "a conservative newspaper.").
Re:I'm kinda afraid of this. (Score:5, Informative)
Disclaimer - I subscribe to The Economist's online edition, and I think it's a very good publication. (The FT's probably better.:) )
If by 'conservative' you mean ' [USA] conservative republican', I think you're mistaken. The Economist is primarily a 'free trade' supporter. That very often leads to common cause with the political right, but the allegiance is to 'free trade'
Another Disclaimer - I let my print subscription to The Economist lapse during the early part of President GW Bush's first term as US President as I thought they had lost sight of this, and their USA coverage was offering fawning paeans to the White House, rather than the [wry] analysis I was paying for.
The quote below is taken from The Economist's website [economist.com], so it's their philosophy in their own words.
Re:I'm kinda afraid of this. (Score:4, Insightful)
My sig says "evil is as evil does". I don't care what the economists says they are about, I don't care they profess to believe in, I don't care what they see when look in the mirror. I only care about what they say and do. From where I sit the economist has been the biggest cheerleader for this war in the world. To me advocating a war and making excuses for GW is not about free trade. If anything it's the opposite of free trade, it's waging war to invade and occupy a nation and taking control of their natural resources.
Everybody has a distorted perception of themselves. GW thinks he is a god loving man who is obeying gods will, I think I handsome and debonair, the economist thinks it's an independent voice which cares about free trade. None of those things are true though.
Re:I'm kinda afraid of this. (Score:2)
The Google Way (Score:5, Interesting)
Sergey Brin made the statement once that you need to innovate on all levels including business models. When Google first launched they were just like any other startup, cool technology but no profit model. He was determined to have a profitable business and thus Google Adwords was born.
The point is this; the migration of print media isn't about just transitioning the text from a paper page to a website. It's about knowing the context of the environment (e.g. interactive) and finding ways to embrace that environment so that the consumer benefits (e.g. more knowledge, entertained, etc) and profits are sustained.
Re:The Google Way (Score:2, Insightful)
Re:The Google Way (Score:2)
If history is any guide (and this includes recent history - I.E. blo
Re:The Google Way (Score:2)
In the US it is either R.or D.
That is the extent of discourse.
Re:The Google Way (Score:2)
Seriously, guys. Digital age means changes. Make your product worthwhile. Selling a half-assed product because there are no alternatives isn't an option anymore. Stop trying to lobby in laws so you can keep your atrocious business model and deal with it. The people you're selling to don't care if you go out of business, however they most certainly do care if you make it illegal for them to get the products they desire. *points 00100 fing
Re:The Google Way (Score:2)
I think where newspapers will still have an edge is in local mid size markets, where circulation is 100,000 or less, as long as their primary focus is on local news. Many smaller papers are getting fairly technically sophisticated.
I know I was pleasantly surprised when I started working for one a couple months ago.
Re:The Google Way (Score:2)
Re:The Google Way (Score:3, Insightful)
The reader isn't the consumer of traditional advertising-supported publishing; the advertiser is the consumer. The reader -- more specifically, his or her fertile mental landscape, ripe for insemination with the appropriate ideas, generally about what would be a good idea to buy -- is the product.
If newspapers competed for readers, then things like "more knowledge, ente
Re:The Google Way (Score:2)
Brin had nothing to do with Google's profitability. Adwords was the initiative of Eric Schmidt.
Quote below is taken from The Register [theregister.co.uk]
Schmidt is Google's Chairman and CEO, Brin is p
Comment removed (Score:4, Insightful)
ridiculous (Score:5, Insightful)
take radio. there was once a time when people sat around these giant vacuum tube behemoths listneing to serials like "only the shadow knows"
tv killed that kind of radio, but radio came back as the medium for music, the golden age of the radi dj
now in the internet age, and with satellite radio, radio has an even smaller niche. and yet talk shows and drive-time formats still mean radio has a purpose
old media never dies, it just loses its lustre and fills smaller, less lucrative niches
Re:ridiculous (Score:2)
Reminds me of that South Park Episode (Score:2)
I can see them yelling at the PETA people "Adapt to New Technology or Die!!!!" and then shooting the whole lot of them for refusing.
http://images.google.com/images?q=vote%20or%20die [google.com]
One of those pics isn't SFW... but I approve.
Wikinews (Score:2)
Wikinews [wikinews.org] hasn't been the newspaper-killer that Wikipedia is to encyclopedias. ...but then again, people forget that Wikipedia started in 2001.
Becoming an overnight tech success takes years :-) I still love good 'ould text [www.ifso.ie].
Newspaper History (Score:2, Interesting)
what again? (Score:4, Interesting)
They have a unique lock on push delivery of local advertisements. That will keep them alive.
You can get this on Audible.com (Score:4, Interesting)
I was about to call bullshit (Score:2)
What is interesting though, is how I expected the article to be crap.. Slashdot has linked so many obvious flame-bait stories it's ridicilous. Seriously; why, oh why, do I read this site?
Re:I was about to call bullshit (Score:2, Funny)
Actually, that should be "... how I wish there were a...." It's the hypothetical subjunctive.
Look at it this way: if they ever implement such a tag, you'll have someone on whom to test it (whew! I almost ended my sentence with a preposition!).
Dial-up suits me fine (Score:3, Funny)
[no carrier]
Odd (Score:3, Interesting)
However, my (entirely subjective) experience is that the newspapers that tend to get quoted / referenced in other online articles* from the UK and Australia aren't the News Corp ones - from the UK it's as often as not the Scotsman and the Guardian, followed by the rest; from Australia it's the Sydney Morning Herald. Maybe it's my reading that tends to steer me away from places likely to quote Murdoch papers - but I'm sure that that's not the whole story.
(*excluding Fark and The Sun, of course).
What an odd article. (Score:2)
I liked the bit at the end of the article which credits the News Corp move to Wapping as "paving the way for developments such as colour printing, suppleme
Sorry Rupert... (Score:5, Insightful)
Until those problems in technology are solved, I'm sorry Rupert, newspapers will not die.
Re:Sorry Rupert... (Score:2)
The broadsheet newspaper is one of the all-time greats of distribution formats, sure. But don't forget that the ultimate goal of a newspaper is not to benefit the reader; it is to benefit their ADVERTISERS. And many traditional newspaper advertisers are starting to realize that they can get a better product, and a better ROI, if they move to Internet advertising.
If I'm a car dealership, I shouldn't be spending my adve
Re:Sorry Rupert... (Score:2)
What, me worry?
Re:Sorry Rupert... (Score:2)
Until those problems in technology are solved, I'm sorry Rupert, newspapers will not die.
Wrong.
Until those issues are addressed, some portion of the readership will still want a newspaper, but that does not necessarily mean that enough people will want it to make operating a newspaper profitable. Already there is a non-trivial fraction of the populace who doesn't take a paper because they can read the news on-line, and that fraction is growing. Even worse, advertisers are discovering that the effecti
Someone forward the message... (Score:4, Insightful)
Guess not (Score:3, Interesting)
Let's extinct this one (Score:2)
Re:Let's extinct this one (Score:2)
I do wish people would learn to be a little more careful with the words that they choose in their public speeches. Murdock's newspapers and media are far to eager to sensationalize small and aberrant (ho
Embracing the Internet (Score:2, Insightful)
Rupert Murdoch (Score:2)
Rupert Is The New Overlord (Score:2)
Re:Rupert Is The New Overlord (Score:2)
Newspapers are dying anyway (Score:2)
Still I find newspapers good for coupon sections, and I like to read stories on paper format over screen format.
Newspapers are slowly being replaced with blogs, and blogs are popular because anyone can write them. The problem is that blogs have no jounralistic standard and don't always check the facts, it is style over substance, and most bl
Re:Newspapers are dying anyway (Score:3, Informative)
Has anyone told him (Score:3, Interesting)
"A new generation of media consumers..." (Score:3, Insightful)
Or in NewsCorp's example, consumers can access their propaganda, censored news, and op ed / tabloid trash when then want to, how they want to, and as frequently as they want to.
Mod me a troll if you must, but Rupert Murdoch... you truly suck.
When are we going to get a Borg / Murdoch icon for Slashdot?
Comment removed (Score:5, Funny)
"24" On Demand? (Score:5, Insightful)
The hidden meaning in Rupert's words. (Score:3, Insightful)
Every day, I log onto a site affiliated with Fox or MSN, and every day, I see a new way of obscuring articles with advertising.
Then the site is designed in such a way as to be rendered unreadable if you disable those moronic flash advertisments that float around and make you wish you'd just bought the plain old newspaper.
aarghh!
Rubert Murdoch (Score:3, Funny)
Not Everyone Has A Computer (Score:3, Insightful)
1. Do not have a computer at home or are employed with one (yes, it's true)
2. Have a computer at work or home, but only use it for work/bookeeping, and don't know rss from css.
In either case, these people can not be reached by digital media. It just aint happening. This core group of "non computer enthusiasts" is the base market, and the target of traditional media. And these guys aren't going anywhere.
Blue collar types generally don't picture themselves sitting in front of a PC downloading the season finale of Galactica, or reading about the RNR Hall of Fame inductions on Billboard.com
The media industries need to both adapt and create new content (and figure out how to make money) for the computer literate, and balance scaling back the more traditional delivery (newspapers, CD's, etc) methods. Neither side is going anywhere, though it may be a few more years before things balance out.
wbs.
Re:Not Everyone Has A Computer (Score:2)
Re:Not Everyone Has A Computer (Score:2)
One day they will realize that they pay subscription fee to read garbage news professionally spewed by professional garbage writers. Nobody in newspaper industry has time to research a subject; more often than not a journalist has 3 hours to fill a spot with 800 words, and here you are.
Or it may be that these people will never realize that t
Both aspects would be nice (Score:2, Insightful)
Not just newspapers (Score:4, Insightful)
Business has been forced to adapt or die ever since the first trader figured out how to move more product cheaply in order to out-sell his competition. That probably happened hundreds of years before Jesus walked the earth. This is NOT new news folks. Newspapers aren't immune and they have adapted and changed with the times. It wasn't all that long ago where color pictures were rare in a newspaper but today, color is common, especially in the larger papers.
I think Rupert's warning should be heeded, not just by newspapers but by all media. The most vunerable right now may be the folks that are higher-tech than the print media. It seems that the RIAA and the MPAA feel more threatened by technology than the newspapers. Thier resistance to the new kids on the block seems to be making them drag their heels in even trying to adopt the new ways in any meaningful manner.
Those that don't learn to adapt will fall behind. They will dry up and go away. Just like they have every generation before. It is the way it is, it is a dynamic that can't be changed or protected out of existance. Adopt or die is simply a fact of life in the business world. They better damed well get used to it.
Death of the MSM (Score:2)
Classified Ads (Score:2)
It's not clear to me you can have a viable paper without that classified ad revenue. Murdoch is right - unless the papers get a piece of that revenue they're doomed. It really doesn't matter i
With So Many Like My Wife... (Score:3, Insightful)
And I KNOW there are millions more like her.
H*ll, how do you think the inkjet printer business grows by leaps and bounds every year?
Re:With So Many Like My Wife... (Score:2)
Do or DIE! (Score:2)
First, it was simply Join or Die. Then Skate or Die. Vote or Die. Now this!
Somewhere in there we had the much more lax Live and Let Die.
I'm just glad to have made it this far.
The end is nigh... (Score:2)
The Slashdot tags say... (Score:2)
I couldn't agree more!
Hot Metal (Score:2)
Is this from the same guy (Score:2)
Calling the kettle black, Mr. Murdoch?
What??? (Score:2)
Don't you see whats happening, and who gets to spread their seeds?
Its certainly not the most technology aware population.
Re:Analog data distribution is dead... (Score:3, Insightful)
Which is why traditional channels are still alive. Mostly because of the lack of a great unification of distribution standards. HTML is about as good as it gets, and there's a bit of variation there - javascript, XML, XHTML, DHTML, etc. If you want to be sure to reach everyone, including those kids the U
Re:Analog data distribution is dead... (Score:2, Insightful)
Re:Analog data distribution is dead... (Score:5, Interesting)
I believe that newspapers in general have adapted to many new trends in the last decade and that it did more harm than benefit in most cases. IMO the problem for publishers is that they fail to convince young people that they might be better off with a traditional newspaper subscribtion than 20 RSS feeds from various souces. I use both sources and I'm quite often disappointed by the lack of background commentary and information of reputable sites like the bbc or faz.net (the latter is a German site). My guess is that most traditional newspapers and TV networks try to tie new customers to their original services without providing too much information online. This might be contemporary problem and I will cancel my newspaper subscription the moment I believe that there's better information available online. But I'm not in need of a more flashy version of the mediocre online content I'm reading occasionally.
On the other hand we're talking about Rupert Murdoch here, so there's no new need to complain about a lack of vision (we could discuss how this lack results in high mass circulation afterall, but this is a different topic)
Re:Analog data distribution is dead... (Score:5, Funny)
Interesting. I find that most of the online newspapers I read only make a few key headline articles available, not the entire content.
Besides, I hate dragging a 19" monitor with me to lunch, and people keep tripping on the cables... :)
Re:Analog data distribution is dead... (Score:2)
Which newspapers are those? The two newspapers I work for, and our sister papers publish everything online.
(Well.. almost everything, we strip out the jumps and refers)
Re:Analog data distribution is dead... (Score:2)
Toronto Sun http://www.torontosun.com/ [torontosun.com]
Regina Leader Post http://www.canada.com/reginaleaderpost/index.html [canada.com]
Both only publish partial content online. In the case of the Leader Post, they provide the option of an online instead of print subscription, which gives you access to the full content.
Re:Analog data distribution is dead... (Score:2)
Re:People keep tripping on the cables... (Score:3, Interesting)
Greasy fingers and the occasional spilled Coke are far more hazardous to computers, PDAs, etc. than they are to newspapers. I have a Treo 650 and sometimes read news on it if I have nothing else to do, but if I'm out to lunch, I'd rather read the paper than get my phone all gunked up.
Newspapers have adapted - in the wrong direction (Score:5, Insightful)
If newspapers just provided the service they were good at and didn't try to chase the technological trends there would be plenty of people to read them.
Re:Newspapers have adapted - in the wrong directio (Score:3, Interesting)
There's been a battle going on in news organisations between accountants and idealists. What you're seeing is evidence that the accountants have won. There are far fewer journalists writing the stories and what stories are written are shared and recycled between all the news services.
One day last year, according to journalism.org, Google News offered computer users a menu of 14,0
Re:Newspapers have adapted - in the wrong directio (Score:2, Interesting)
Human interest = synonym for pointless fluffy page filler, is what I thought.
I'd love news stories that weren't dumbed down, although it'd be a chore to read more than a couple a day. They should look at academic conference proceedings (kind of science-paper-lite) as their model, and publish yearly books of essential background knowledge to allow us to understand the stories (online, just link to the relevant chapter).
p.s. did you know that the writing target (in terms o
Re:Newspapers have adapted - in the wrong directio (Score:2)
Re:Newspapers have adapted - in the wrong directio (Score:2)
Saying it's "dead" is dumb. (Score:2, Interesting)
No it's not! (Score:2)
Having a paper to carry around and read is so much more convenient than having to read the paper on a laptop or something like that. When you're commuting to work each morning, you don't want to whip out your laptop and start reading the newspaper on it, which you would have had to have saved to it while rushing to get ready for wo
Re:Analog data distribution is dead... (Score:2)
Oh, please... (Score:2, Funny)
With respect: Spoken like someone who probably never ventured far from suburbia--who only *thinks* he knows what "flyover country" is like.
Technology is embraced with open arms by "rural people" my friend. Not only do they all have 24/7 telephones, they were early-adopters of satellite television and broadband internet (over their satellite dishes, a la "Starband").
And H*ll, most of 'em even have 'lectricity and
Re:There will still (Score:2)
What will you do when the number of readers drops below 1?
I don't read newspapers for at least a decade. They are dirty (the ink smears), they are unwieldly and have to be folded endlessly, they kill trees and pollute water, they are ridiculously short-lived, they are a day late after all the news already happened and had been discussed and laid to rest, and worst of all, all the articles are written for the lowest common denominator.
I find i