from the hire-a-demon-to-beat-back-hell dept.
conq writes "BusinessWeek has a piece looking at some of the recent faux pas of Google and what implications they might have. The articles's conclusion: They should hire a chief marketing officer to avoid such gaffes. From the article: 'Recent missteps that have whipsawed or irked investors include the inadvertent release of sales projections and an agreement to censor its own search results in China. Then on Mar. 8, Google used a vaguely worded blog on its site to disclose a settlement of as much as $90 million in a case concerning click fraud. That came days after the company said the case was without merit and told investors the impact of click fraud on advertisers is immaterial.'"
[Crash programs] fail because they are based on the theory that, with nine
women pregnant, you can get a baby a month.
-- Wernher von Braun