bizpile writes "The AP is reporting that Ask Jeeves is looking to distinguish itself from its competitors by adding new tools for visitors to save and organize links to Web pages they find through the company's online search engine. "Google is not better than us," said Jim Lanzone, an Ask Jeeves senior vice president. "We are both operating at a world-class level. We just have a different flavor." This free feature is scheduled to be unveiled Tuesday." With Amazon's new search engine recently arising, it definitely appears to be a critical time for search engines.