Alternatives to TrueTargeting

Ensure your brand remains prominent in consumers' minds by displaying ads to your website visitors as they navigate the internet. Transition your customer database into the online sphere, allowing you to present display advertisements using just an email or physical address. Close the divide between search ads and display advertising. Deliver focused ads to prospective customers based on specific keywords to enhance qualified traffic flow. Utilize the most contextually appropriate inventory to channel relevant visitors to your site. Create your distinctive target demographic by combining various data types, including demographic, geographic, behavioral, interests, and intent. Integrate both offline and online information to develop custom audiences that enhance targeting efficiency and expand audience reach. Engaging in retargeting, or remarketing, is a strategic online advertising approach that keeps your brand visible to users who have left your site without converting. Given that a mere 2% of web visitors typically make a purchase on their initial visit, retargeting serves as an essential strategy for engaging the remaining 98% of users. This technique not only reinforces brand recognition but also significantly improves conversion chances.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

The e-X Advertising Intelligence Platform integrates one of the largest digital media presences globally with its own audience insights and technology, aimed at enhancing the effectiveness of digital advertising campaigns. It is specifically crafted to fulfill and surpass the expectations of modern advertisers. Covering all aspects from creative design and ad placement to performance evaluation, it allows us to offer: high-performing creative formats that maintain uniform functionality across various media and devices, precise targeting to reach pertinent audiences on a large scale, ad distribution on multiple screens in premium settings, and standardized metrics applicable to all ad types. Our contextualization engine stands out in the industry, operating at the page level to grasp the interests and intentions tied to each visit on our network. By leveraging unique, interest-driven audience data, we empower advertisers to identify and connect with the right audiences, facilitating the modeling, targeting, and optimization of their online campaigns effectively. Ultimately, our platform not only enhances ad performance but also fosters deeper engagement between brands and their target consumers.

Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.

XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

You don't have to worry about filling vacant spaces. RentPath makes it easy to connect with potential renters through powerful digital marketing and leasing options. Attract renters right away they start their search. Earn their attention. Convert renter interest to tours and signed leases. Renters will begin their search by landing at an ILS, not by visiting a property site. In fact, 86% renters use an ILS to start their search. The average renter uses 4. RentPath's network of listing sites, including Apartment Guide, Rent.com and Rentals.com, allows you to reach an average of 15,000,000 renters in your local market. During a typical lease cycle, the average American spends 30 to 90 hours on social media. This is time you could use to advertise. Social Ads Express allows you to target large consumer groups in your market with property-specific ads. To reach the same audience, you would need to spend 12X more on another provider.

S4M specializes in advertising solutions that effectively attract more patrons to various physical locations, including stores, dealerships, and restaurants. Its innovative drive-to-store platform, known as Fusio, consistently generates additional customer visits that are verified through independent means. Established in 2011, S4M operates on a global scale, serving over 1,000 brands around the world to enhance foot traffic to their establishments. The platform empowers brands to fine-tune their campaign performance in real-time, ensuring optimal increases in customer visits. By partnering with well-known measurement firms, S4M's technology assists marketers in identifying the ideal advertising strategies to elevate both store visits and sales figures. Businesses can effectively reach potential customers by leveraging a combination of various data points, targeting individuals based on their shopping habits and frequented locations. Additionally, S4M provides insights into diverse audience segments categorized by demographics, interests, and lifestyle choices. Marketers can further personalize their targeting by analyzing online behaviors, such as app usage patterns, to maximize engagement and conversion rates. This comprehensive approach helps brands connect with the right audience at the right time.

Discover new clients using myTarget, the self-service advertising platform by VK that captures 96% of the Russian advertising landscape. Enhance your business outcomes, boost sales, increase website traffic, drive app installations, or expand your audience reach. To create engaging advertisements for your target demographic, it's crucial to have a clear understanding of your ideal customer. You can build audiences based on various factors such as location, gender, age, interests, and income levels. Select the appropriate format for your advertising efforts. Incorporate a compelling title, a clear call to action, and visual elements like images or videos into your ad template. Once your advertisement is ready, launch it to attract new customers or encourage repeat business from existing ones. Consider initiating a targeted advertising campaign on myTarget, as setting up your account is quick and straightforward. If your agency is a legal entity that is not based in the Russian Federation, please note that a physical contract is not required. In this scenario, the representative of the advertising agency can accept the offer, which subsequently enables access to all features in the advertising office. Engaging with myTarget may open up new avenues for growth and customer retention in your business.

Leverage Growth Channel AI to efficiently pinpoint and engage niche audiences across various programmatic advertising platforms, enhancing the effectiveness of your campaigns. Utilize geolocation data to connect with individuals who frequent specific retail locations or participate in events. Gain rapid insights into your customer personas and swiftly generate detailed profiles using artificial intelligence. Expand your first-party data by creating tailored audiences for advertising, email marketing, and direct mail. Seamlessly activate your identified personas for targeted advertising initiatives. Enhance your campaigns to achieve optimal results across Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Assess the performance of your advertising efforts in both digital and traditional media. Identify your target customers across all digital channels, while maintaining complete control over your budget and audience size, and target individuals based on both real-time and historical location data. There's no requirement for separate licenses for DSPs, SSPs, or Data Management Platforms (DMPs). Engage niche audiences through a variety of mediums including television, digital out-of-home, audio advertisements, native content, video, mobile platforms, and online displays, ensuring a comprehensive approach to your advertising strategy. This multifaceted targeting capability allows for unprecedented flexibility and precision in reaching the right consumers.

Having a large customer base is advantageous! These top-of-funnel initiatives engage with potential customers who have yet to buy from your brand, with the potential to scale to over 200 million households in the U.S. We leverage interest and behavioral analytics to create audience personas, employing lookalike models derived from your customer relationship management data. By experimenting with various audience segments and data sources, we continuously refine and enhance strategies that yield the best results for your business. Don't miss out on the opportunity to convert website traffic into sales. Our effective mid-funnel strategies utilize identity resolution to connect website visits to mailing addresses, enabling you to re-target those visitors through Direct Mail. With programmatic triggers, you can tailor your communications based on user activity, such as specific page visits or traffic sources, and synchronize these efforts with other marketing channels like email and social media. Elevate your customer lifetime value; our bottom-of-funnel campaigns are designed to achieve the highest conversion rates by motivating repeat purchases and re-engaging customers who have previously lapsed. By employing these comprehensive strategies, you can create a robust marketing ecosystem that maximizes both engagement and profitability.

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

Select from our collection of tailored ABM playbooks to launch rapidly and enhance your outcomes. Develop a pipeline with active accounts and contacts that are ready to engage. Transfer warm leads to the sales team on a daily basis. Identify and engage with qualified accounts and contacts that are currently in the market. Utilize intent data to pinpoint companies likely to have an interest in your offerings. Boost brand visibility among qualified accounts within your target market through captivating graphics and impactful programmatic advertisements. Track potential buyers through ad interactions, website activity, and lead submissions. Subsequently, connect with them through direct mail, marketing emails, and social media campaigns. Foster alignment between sales and marketing efforts to engage effectively with your ideal audience. Enhance relationships with key individuals through LinkedIn connections, emails, and phone calls. By optimizing your engagement strategies, you can achieve up to five times more interactions and increase opportunity creation by 20%. This comprehensive approach ensures that you not only reach your targets but also build lasting connections with them.

Adentro serves as a marketing platform focused on visit-based strategies, aimed at assisting physical businesses in linking their online promotions and digital initiatives to actual store visits, thus providing marketers insights into customer foot traffic and conversion rates at their locations. By connecting to a business’s branded guest WiFi, customers allow Adentro to gather visit and behavior-related data, which is then enhanced using a vast network of nearly 100 million customer profiles to create tailored audience segments; this platform also features a comprehensive dashboard that displays key performance indicators and facilitates the activation of automated marketing campaigns across various channels, including popular platforms like Facebook, Instagram, TikTok, email, and SMS. Furthermore, Adentro integrates seamlessly with sectors such as retail, food and beverage, entertainment, and hospitality, empowering brands to collect first-party data directly in-store, analyze it in conjunction with an expansive dataset, effectively target or re-engage their customers, and assess the tangible outcomes of their digital marketing investments, thereby enhancing their overall marketing efficacy. This multifaceted approach not only streamlines marketing efforts but also offers actionable insights that can significantly influence business strategies.

Revmonk tracks company domains that visit your website, allowing for the enhancement of accounts with valuable firmographic and technographic details. You'll receive alerts when key accounts from your target market engage with your site, helping you pinpoint potential buyers from existing customer accounts who are most likely to convert. Custom emails powered by AI and tailored to the profiles of your leads are created to boost response rates. The importance of B2B lead generation cannot be overstated, as it plays a vital role in the growth of your business. One of its primary benefits is the capability to reach the ideal audience effectively. It is imperative to identify qualified leads to secure more clients and increase overall revenue. Redirecting efforts away from uninterested individuals or companies ensures that time and resources are used wisely. By employing B2B lead generation strategies, you can attract prospects who have already shown interest in your products or services, significantly enhancing your sales potential. Ultimately, this focused approach increases your chances of building valuable business relationships that lead to long-term success.

Hector is a cutting-edge AdTech platform that consolidates all your Amazon advertising analytics into a single, efficient system. It boasts an extensive visualization dashboard that collates data from Amazon, allowing advertisers and brands to analyze performance based on audience segmentation, category, sub-category, and ASIN-level contributions with ease. The platform also facilitates the harvesting of keywords and ASINs from competitor listings, search terms, and auto campaigns, which helps optimize targeting and minimizes unnecessary ad expenditure. Through the use of Amazon Marketing Cloud (AMC), it provides profound insights into consumer behaviors, purchasing trends, and campaign effectiveness, enabling the creation of both custom and look-alike audiences to boost conversion rates. Additionally, Hector offers quick and easy access to a self-serve Amazon DSP in less than 48 hours, empowering brands to effectively reach high-intent shoppers at various stages of the purchasing funnel, whether on or off Amazon. This comprehensive approach ensures that advertisers can maximize their advertising efforts and achieve their marketing objectives more efficiently.

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

AdTargeting stands out as a premier tool for targeting Facebook interests and Google keywords, enabling users to uncover niche ad words that can reach vast audiences. This innovative platform is designed to optimize your advertising efforts by enhancing the return on investment through precise audience targeting. With a wide array of keywords, AdTargeting reveals concealed interests that allow you to effectively target potential customers and tap into your competitors’ traffic. It also provides detailed interest analytics and Google keyword analysis reports. Additionally, users can access Facebook advertiser insights to monitor competitors' ads and capture their audience. The tool organizes interests into various categories such as shopping, fashion, entertainment, business, industry, and technology, with subdivisions available to improve user navigation within these categories. You can easily compare audience variations between different interests or keywords, helping you select the most suitable option for your product. Furthermore, AdTargeting offers valuable insights into classifications and lists of interests or keywords, equipping you with the knowledge to stay ahead of industry trends and hotspots. Overall, AdTargeting empowers advertisers to make informed decisions while enhancing their marketing strategies effectively.

AIXPERT serves as a comprehensive cloud platform for campaign automation, allowing marketers to seamlessly identify and connect with high-value users by uncovering pertinent interests, keywords, and audience segments across leading advertising channels such as Apple Search Ads, Facebook, and Google. It offers both an autopilot feature and a self-service option, generating thousands of keywords for Apple Search Ads and managing bids on them, while its advanced neural-network model identifies target segments based on interests and adjusts ad sets accordingly. Additionally, the platform enhances cross-channel efficiency by dynamically reallocating budgets and fine-tuning bidding strategies in real time. Users benefit from actionable insights powered by AI, accompanied by visual reports that showcase the most effective creatives and keyword strategies, alongside a streamlined workflow designed to reduce trial-and-error in campaign management. With continuous automation and embedded AI safeguards to prevent overspending, AIXPERT optimizes budget distribution, bidding, and creative performance, ensuring marketers can focus on strategy rather than logistics. This comprehensive approach ultimately empowers marketers to achieve superior campaign results with greater ease and efficiency.

Integrate ResponseSuite with your marketing platforms to ensure that each individual receives tailored content, emails, and advertisements. Utilize our user-friendly drag-and-drop survey builder to create engaging online surveys effortlessly. You can seamlessly transfer survey results into your existing marketing tools, while also categorizing and tagging each participant according to their responses. Depending on their answers or scores, you can direct respondents to various pages immediately after they click ‘submit’ on your survey. This could involve redirecting them to your own URLs, displaying an on-page message, or crafting thank-you pages directly within ResponseSuite, allowing you to present the ideal offer every time. Additionally, you can create targeted audiences, monitor, and retarget respondents based on their survey completion and feedback, which will enhance completion rates and enable the formation of segmented audiences for more effective advertising campaigns. By leveraging these features, you can refine your marketing strategies and maximize your engagement with potential customers.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

The Viant Advertising Cloud serves as a comprehensive suite of cloud-based tools designed to help marketers effectively target the most suitable buyers by utilizing valuable insights from premier data providers, facilitating omnichannel engagement, and assessing the contribution of advertising efforts to sales and other critical performance metrics (KPIs). Comprising three core applications, the Ad Cloud enables marketers to plan, implement, and evaluate their strategies within a unified set of people-centric solutions. Viant is committed to ensuring that brands can effortlessly oversee their campaigns without compromising transparency in their people-based advertising efforts. To support this commitment, we have integrated a variety of tools throughout the Ad Cloud, ensuring smooth workflows and clear visibility into advertising strategies and outcomes. Moreover, Viant provides direct access to the foundational technology that drives all applications within the Ad Cloud, reinforcing our dedication to empowering marketers with cutting-edge resources. This approach not only enhances campaign efficiency but also fosters trust and accountability in advertising practices.

Visit Hunter serves as a comprehensive tool for identifying website visitors, tracking their behavior, discovering email contacts, and managing leads effectively. By reaching out to individuals who have previously explored your site, you can engage them before they make a decision, leveraging a competitive edge in the market. Even if a sale doesn’t occur, you can still collect invaluable feedback that can enhance your offerings. Understanding what elements piqued their interest allows you to design custom promotions that resonate with their current needs. Additionally, you can develop personalized marketing strategies and produce more relevant content by utilizing insights derived from audience interactions. Targeting visitors who have shown interest in your site is a far more effective approach than trying to reach out to completely new audiences. This strategic focus can significantly boost your overall marketing efficiency.

Audiohook serves as a comprehensive platform for programmatic audio advertising, allowing brands to connect with listeners through various channels, including podcasts, streaming music, and digital radio. It features a dynamic marketplace specifically for podcast advertisements, enabling advertisers to discover the perfect podcasts by filtering through genres, audience profiles, and additional criteria. Advertisers can effortlessly match their brands with suitable podcasts and place ads across a range of audio platforms. The platform streamlines the management and purchasing of podcast ads, equipping users with user-friendly tools and detailed analytics for performance tracking and informed decision-making. Audiohook collaborates with various audio advertising platforms, ensuring that advertisers can effectively connect with their target audience regardless of where they consume audio content. With its advanced programmatic targeting capabilities, advertisers can deliver messages to the most pertinent listeners by focusing on demographics, personal interests, and listening patterns. Ultimately, this makes Audiohook a vital resource for maximizing audio advertising effectiveness in a rapidly evolving digital landscape.

YOOSE has been a trailblazer in developing a location-based advertising platform that enhances the precision of targeting for mobile ads, allowing for more effective allocation of your advertising budget. With the "Near Me" feature, businesses can connect directly with their local clientele, making it simpler to handle customer feedback and ensuring that your brand is easily discoverable. Furthermore, advertisements are optimized for local audiences based on specific key performance indicators (KPIs). Our latest innovation is designed to boost your business's online presence significantly, enabling global brands to effectively position themselves on the local map through our advanced mobile advertising technology. Our cutting-edge targeting capabilities can pinpoint consumers within just a few meters, allowing businesses to engage with potential customers at critical moments—before, during, or after they visit a point of interest. You can gain insights into your customers' locations and timings, which helps you tailor your offerings to match their needs precisely when they are most receptive. Additionally, YOOSE provides proprietary footfall tracking technology that enables brands to assess and enhance in-store visits, achieved through geo-targeted ads designed to attract more foot traffic. This innovative approach not only drives customer engagement but also helps businesses understand the effectiveness of their advertising strategies in real time.

We accurately locate your target audience based on their actual online habits rather than assumptions. As a seasoned team of digital marketing professionals, Optimatic understands the common frustrations associated with client and vendor interactions, beginning with the obscured information that often complicates account management. Our mission at Optimatic is to revolutionize this experience. From the outset, we prioritize transparency and openness, ensuring that nothing is concealed while simultaneously delivering exceptional service in a welcoming environment. In contrast to the traditional methods of running display ads—often reliant on the outdated Google Ads framework—the era of one-size-fits-all affinity and in-market targeting is behind us. We are ushering in a new era of display advertising, utilizing sophisticated audience insights driven by your specific website visitors, and enhancing them with various factors such as intent signals, geographical indicators, mobile app installations, and an array of additional data points. This innovative approach allows us to better connect with your audience like never before.

Vector serves as a cutting-edge marketing platform that focuses on contact-based strategies to assist businesses in pinpointing and connecting with highly interested prospects, ultimately boosting lead generation and conversion success. It features site de-anonymization, which uncovers the identities of visitors to a company’s website, along with intent data at the contact level that sheds light on the behaviors and interests of potential buyers. Moreover, Vector empowers users to craft hyper-targeted advertising audiences, enabling businesses to effectively reach specific prospects across multiple channels. It also boasts seamless integration with widely-used tools like HubSpot, Salesforce, and Slack, fostering a smooth workflow for both marketing and sales teams. Transition away from traditional account-based marketing campaigns in favor of a more modern predictive scoring approach that focuses on individual contacts. Unlike outdated intent providers that merely identify which companies are in the market, leaving businesses and sellers groping in uncertainty, Vector illuminates the path forward with actionable insights and clarity.

Orita is an AI-driven segmentation solution built to help ecommerce brands send smarter, more profitable campaigns. It creates bespoke machine learning models tailored to each brand’s customer data. These models uncover precise audience segments that drive higher engagement and incremental revenue. Orita helps marketers fix declining click rates and extend customer lifetime value. The platform is especially effective at rescuing revenue from previously suppressed email profiles. Orita works across email, SMS, and direct mail to improve ROI at every touchpoint. Setup is simple, requiring no engineering resources or complex configuration. It integrates seamlessly with Klaviyo and ecommerce platforms like Shopify. Brands often see fast performance improvements within the first month. Orita makes advanced AI segmentation accessible without adding operational complexity.

Begin engaging with your employees: You have the option to select from numerous established goals or craft a custom message tailored to your specific needs. Choose the recipients: You can either reach out to all employees or narrow it down to a specific group based on their organizational details (such as department or role) and their previous activities (like pages viewed or goals achieved). Develop a mechanism to encourage action: Messages can be dispatched through various channels, including email, SMS, in-app pop-up notifications on SharePoint, automated phone calls, or even directed to third-party services. Evaluate employee feedback: You can analyze how your target audience responds, inspiring them to take action like updating content, participating in sessions, or fulfilling their training requirements. Additionally, by strategically monitoring these interactions, you can refine your approach and enhance engagement efforts for future communications.

OnAudience is a worldwide leader in delivering high-quality, tailored audience segments for digital marketers, as well as offering data enrichment services. Our desktop data spans 200 markets, featuring a globally standardized taxonomy and encompassing over 1,000 ready-made segments. Each profile is meticulously organized according to demographic information, user interests, and purchasing intentions. Additionally, we develop and supply custom segments upon request. Data Management Platforms (DMPs) enhance your digital marketing efforts by simplifying the process of managing customer data and crafting specific segments for future campaigns. You can categorize your clientele based on particular products, market niches, or other attributes to ensure they receive personalized advertisements. OnAudience grants you access to one of the largest databases of client profiles in the world, allowing you to discover potential customers among a staggering 27 billion user profiles across the globe. With such extensive resources at your disposal, targeting the right audience has never been easier.

Advanced Contextual serves as an innovative platform for contextual advertising, empowering brands, publishers, platforms, and data owners to effectively engage high-intent customers both on the open web and social media without depending on third-party cookies. By processing signals from a staggering 3.5 billion content pages across 55,000 publishers, it equips marketers with the tools to comprehend and pinpoint customers based on their content interactions. In contrast to rivals that utilize standard taxonomies, Advanced Contextual focuses on crafting custom audiences through the identification of specific keywords that resonate with potential buyers, which allows brands to connect with high-intent consumers in unique and cost-efficient avenues. This distinctive strategy not only fosters scalable marketing performance but also upholds crucial consumer privacy standards, making it an appealing choice for modern advertisers. As a result, businesses can effectively optimize their advertising strategies while respecting user data.

Opinary is an innovative platform that enhances user involvement and fosters meaningful engagement by incorporating straightforward, opinion-driven voting mechanisms and advertisements into publisher content, which reveal user-expressed intent and zero-party data, thus assisting brands and publishers in connecting with, comprehending, converting, and elevating their audiences. For brands, the platform offers various native, story, and video advertising formats that ensure high interaction rates, featuring performance guarantees related to engagement and the quality of traffic while filtering users through targeted questions that boost brand recognition and product awareness, ultimately guiding only genuinely interested visitors to the clients' websites. On the publisher side, Opinary facilitates audience engagement through simple one-tap opinion widgets that require no additional effort from newsrooms, transforming user participation into valuable subscriptions, signups, and monetizable data, in addition to providing advanced segmentation insights that surpass traditional targeting methods by reaching previously elusive users. This unique approach not only improves the overall effectiveness of brand campaigns but also enriches the content ecosystem for publishers.

Assess the effectiveness of continuous optimization strategies by aligning your multichannel marketing initiatives with essential business objectives and evaluating their impact. Enhance campaigns to achieve maximum success by utilizing comprehensive reporting tools that monitor overall usage, user behavior, demographics, vital metrics, and specific asset tracking. Create engaging content tailored to distinct audience segments and profiles based on factors such as interests, historical data, geographical location, and referral sources. Our user-friendly reports offer profound insights and visibility into user engagement across your digital platforms, enabling you to manage risks while facilitating optimization. Monitor visits, journey trajectories, downloads, conversions, and keywords to obtain a consolidated view of critical analytics and performance indicators. This process aids in understanding your visitors, their origins, and the effectiveness of your strategies for targeting buyer personas, ultimately leading to improved marketing outcomes. By continuously refining these efforts, you can ensure that your marketing tactics remain aligned with the evolving needs of your audience.

ABM platform with the best advertising component. It also has rich segmentation, campaign, and opportunity analytics features. Our customers use us for personalised content delivery to their target accounts, which generates engagement and 1st-party intent data. The generated data is used to trickle down the relevant person for a more personal approach that increases the likelihood of a successful business transaction. To increase the relevance of your content, you can divide your target accounts into multiple buckets. Our segmentation tools allow you to expand your reach based upon technographic and firmographic data. Segment high intent accounts and target them using lead generation content.

Attract More Clients Through Intelligent Advertising Solutions. With just a few clicks, you can launch advertisements across all prominent platforms in no time. Simply create an account, define your objectives and target audience, and start bringing in more customers! Instaon is here to assist you in reaching your online advertising aspirations. Begin by selecting what you wish to increase: # Phone Calls. I aim to receive more calls from potential clients. # Website Traffic. I desire to boost the number of visitors to my website. # Offline Visitors. I want to encourage more foot traffic to my physical location. # Online Leads. I seek to have more individuals sign up for my promotions. Publish Your Advertisements Effortlessly. Choose your preferred platforms or allow Instaon to recommend the most effective channels tailored to your business and goals. # Google & Microsoft Ads. Get your ads visible on Google and Bing, executing search campaigns like top-tier brands in mere minutes. If you find yourself overwhelmed by the intricacies of keyword selection, let Instaon’s AI handle it by generating the ideal keywords for you! Facebook & Instagram Ads. Engage with an audience exceeding 2 billion users, enhancing your outreach significantly. With Instaon, optimizing your advertising strategy has never been easier or more efficient.

Inuvo's IntentKey is a cutting-edge AI-powered platform aimed at transforming audience modeling and targeting within the realm of digital advertising. Utilizing a unique large-language model that has been trained on over 110 billion web pages and processes around 100 million new URLs each day, IntentKey discerns consumer intent through a vast array of over 25 million AI-generated concepts, all while maintaining privacy by avoiding the use of personal data or tracking methods. The platform provides real-time updates every five minutes, allowing it to quickly adapt to changes in audience preferences and trends. Users can effortlessly generate custom audience models by simply entering a line of text or URL, and they have the option to run campaigns independently via their chosen demand-side platform or seek assistance from Inuvo's specialists for enhanced results. Additionally, IntentKey prioritizes transparency, enabling users to view the specific concepts that inform their audience models and how these models change over time. This level of insight not only fosters trust but also empowers users to make informed decisions in their advertising strategies.

We uniquely integrate Data, AI Technology, and Content on a global scale, unlike any other organization. By precisely targeting the ideal audiences with the most suitable messages at the perfect moments, we ensure that our clients achieve their objectives. Our commitment to complete transparency and control allows us to leverage our technical expertise, innovation, and experience to boost profitability. We focus on optimizing and evaluating campaign engagement, audience relevance, brand enhancement, and return on investment. By identifying pertinent “in-market audiences” at scale, we ensure that the content we create is “culturally relevant” while managing campaigns from start to finish. Through targeted behavioral advertising, we aim to improve performance significantly. Utilizing real-time data analytics, we can refine and assess the effectiveness of campaign initiatives. At Audience2Media, our core mission is to consistently delight our customers by delivering culturally relevant campaigns tailored to specific audiences, setting a benchmark in service excellence. With our unique approach, we strive to redefine how brands connect with their audiences effectively.

Reach is a specialized tool from DDG that aids FMOs in effectively targeting audiences within the senior market. This innovative platform provides same-day service, offering a comprehensive view of essential descriptor variables to pinpoint the most suitable audience for products like Medicare Advantage, Medicare supplements, and final expense insurance, among others. By supplying the exact names and addresses of individuals in the desired demographic to your selected mail supplier, Reach enhances the precision of customer acquisition strategies that are customized to reflect the unique characteristics of your county. Utilizing advanced modeling techniques, including the look-alike model, Reach helps create tailored audience profiles that inform and refine your advertising messages. Additionally, the response model estimates the potential success of campaigns, allowing for more efficient allocation of direct marketing funds by focusing on individuals who are most likely to make a purchase. Beyond its powerful modeling capabilities, Reach upholds stringent data security measures, holding a SOC 2 Type 2 certification, and expertly oversees the entire modeling workflow, which includes managing deceased records and adhering to USPS guidelines. Ultimately, Reach not only streamlines the audience targeting process but also enhances the effectiveness of marketing efforts in the senior market.

A complete platform for digital agencies and advertisers to create digital assets, analyze, manage them, engage, personalize, and manage them. Rich mini-sites, stunning landing pages, surveys, questionnaires, catalogs, magazines, and many more. It can be added to your site as a popup or sticky bar. Once integrated with personalization, magic will occur. Each digital asset that is created in our editor can easily be personalized by holding multiple creatives matching our segmentation and audiences module. This allows each user to receive a personalized offer (on landing pages & website) based on their intents, which results in a higher conversion rate. This report shows you all activity and phone numbers of users who are identified and anonymous.

Intro AI revolutionizes lead generation by leveraging artificial intelligence to reveal buyer intent derived from social media interactions. In contrast to conventional approaches, its agents—Leo, Theo, and Milo—scrutinize user behaviors on platforms such as LinkedIn to pinpoint and connect with high-quality prospects. Leo excels at identifying individuals displaying real interest, enabling sales teams to concentrate their efforts on the most viable leads. Meanwhile, Theo boosts interactions through tailored responses, and Milo offers essential insights regarding industry trends and competitors. Focusing on intent-driven insights, Intro AI empowers sales and marketing teams to strategically target appropriate prospects, transforming social media activity into significant growth prospects. This innovative approach not only streamlines the lead generation process but also enhances the overall effectiveness of outreach strategies.

Klustera Marketing Cloud offers a platform to boost revenue, gain business insights, and target specific audiences right at your point of sale. You can track and analyze the indicators of your business's success. Local Analytics operates continuously, providing a comprehensive market analysis that reveals the profiles and preferences of your visitors, such as the frequency of their visits, their preferred brands, and even their device types, all while maintaining anonymity and capturing data on 90% of individuals. This tool enables you to cultivate loyalty among your most valuable customers and even those who may be on the verge of leaving. Utilize the QE feature to delve into customer profiles, identifying those who contribute the most to your profitability by segmenting them based on factors like purchasing power and shopping habits. By leveraging the traffic you already have, you can achieve superior business outcomes with the help of KMC Manager, which transcends a typical Wi-Fi manager by allowing you to send tailored promotions and advertisements before, during, and after your clients' visits, ultimately enhancing their experience and your revenue.