Postie Description
Too many customers can be a good thing. These top-of-funnel marketing campaigns reach customers who haven’t bought your brand. They can scale to more than 200MM US households. We target using behavioral and interest data, and create audience personas based on lookalike models that are based on your CRM. We continuously optimize what works for our clients by testing multiple audiences and data sets. Website visits shouldn't be lost. These mid-funnel campaigns are highly effective and use identity resolution to match website visitors to mailing addresses. This allows you to re-target visitors using Direct Mail. Programmatic triggers let you personalize sends based upon website activity (page visits and traffic source) and sync deployments to other media channels like email and social. Increase lifetime value. These bottom-of-the-funnel campaigns are the most effective in driving conversion rates. They encourage repeat purchases and win back customers who have lapsed.