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Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
Description
YOOSE has been a trailblazer in developing a location-based advertising platform that enhances the precision of targeting for mobile ads, allowing for more effective allocation of your advertising budget. With the "Near Me" feature, businesses can connect directly with their local clientele, making it simpler to handle customer feedback and ensuring that your brand is easily discoverable. Furthermore, advertisements are optimized for local audiences based on specific key performance indicators (KPIs). Our latest innovation is designed to boost your business's online presence significantly, enabling global brands to effectively position themselves on the local map through our advanced mobile advertising technology. Our cutting-edge targeting capabilities can pinpoint consumers within just a few meters, allowing businesses to engage with potential customers at critical moments—before, during, or after they visit a point of interest. You can gain insights into your customers' locations and timings, which helps you tailor your offerings to match their needs precisely when they are most receptive. Additionally, YOOSE provides proprietary footfall tracking technology that enables brands to assess and enhance in-store visits, achieved through geo-targeted ads designed to attract more foot traffic. This innovative approach not only drives customer engagement but also helps businesses understand the effectiveness of their advertising strategies in real time.
API Access
Has API
API Access
Has API
Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
Vendor Details
Company Name
YOOSE
Founded
2008
Country
Singapore
Website
www.yoose.com/technologies
Product Features
Product Features
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi
