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Average Ratings 0 Ratings

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ease
features
design
support

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Description

AIXPERT serves as a comprehensive cloud platform for campaign automation, allowing marketers to seamlessly identify and connect with high-value users by uncovering pertinent interests, keywords, and audience segments across leading advertising channels such as Apple Search Ads, Facebook, and Google. It offers both an autopilot feature and a self-service option, generating thousands of keywords for Apple Search Ads and managing bids on them, while its advanced neural-network model identifies target segments based on interests and adjusts ad sets accordingly. Additionally, the platform enhances cross-channel efficiency by dynamically reallocating budgets and fine-tuning bidding strategies in real time. Users benefit from actionable insights powered by AI, accompanied by visual reports that showcase the most effective creatives and keyword strategies, alongside a streamlined workflow designed to reduce trial-and-error in campaign management. With continuous automation and embedded AI safeguards to prevent overspending, AIXPERT optimizes budget distribution, bidding, and creative performance, ensuring marketers can focus on strategy rather than logistics. This comprehensive approach ultimately empowers marketers to achieve superior campaign results with greater ease and efficiency.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Apple Search Ads Yes 
DoubleVerify No 
Experian Connect No 
Facebook Yes 
Google Cloud Platform Yes 
Infillion XGraph No 
Instagram Yes 
LiveRamp No 
Oracle BlueKai No 
Semasio No 
TikTok Yes 
TransUnion Digital Business Profile No 
TransUnion TruVision No 
X (Twitter) Yes 

Integrations

Apple Search Ads No 
DoubleVerify Yes 
Experian Connect Yes 
Facebook No 
Google Cloud Platform No 
Infillion XGraph Yes 
Instagram No 
LiveRamp Yes 
Oracle BlueKai Yes 
Semasio Yes 
TikTok No 
TransUnion Digital Business Profile Yes 
TransUnion TruVision Yes 
X (Twitter) No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Appier

Founded

2012

Country

Taiwan

Website

www.appier.com/en/products/aixpert

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Product Features

Alternatives

Alternatives