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Description

Leverage Growth Channel AI to efficiently pinpoint and engage niche audiences across various programmatic advertising platforms, enhancing the effectiveness of your campaigns. Utilize geolocation data to connect with individuals who frequent specific retail locations or participate in events. Gain rapid insights into your customer personas and swiftly generate detailed profiles using artificial intelligence. Expand your first-party data by creating tailored audiences for advertising, email marketing, and direct mail. Seamlessly activate your identified personas for targeted advertising initiatives. Enhance your campaigns to achieve optimal results across Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Assess the performance of your advertising efforts in both digital and traditional media. Identify your target customers across all digital channels, while maintaining complete control over your budget and audience size, and target individuals based on both real-time and historical location data. There's no requirement for separate licenses for DSPs, SSPs, or Data Management Platforms (DMPs). Engage niche audiences through a variety of mediums including television, digital out-of-home, audio advertisements, native content, video, mobile platforms, and online displays, ensuring a comprehensive approach to your advertising strategy. This multifaceted targeting capability allows for unprecedented flexibility and precision in reaching the right consumers.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adzooma Yes 
Apollo Yes 
Bonjoro Yes 
Brand24 Yes 
Broadsign Yes 
Freshworks Neo Yes 
Infillion XGraph No 
Jungle Scout Yes 
Leadfeeder Yes 
Leia Yes 
Oracle BlueKai No 
Outgrow Yes 
Pandora Yes 
SalesBlink Yes 
Spotify Yes 
StoryChief Yes 
Taskable Yes 
Telaria Yes 
TransUnion TruVision No 
neuroflash Yes 

Integrations

Adzooma No 
Apollo No 
Bonjoro No 
Brand24 No 
Broadsign No 
Freshworks Neo No 
Infillion XGraph Yes 
Jungle Scout No 
Leadfeeder No 
Leia No 
Oracle BlueKai Yes 
Outgrow No 
Pandora No 
SalesBlink No 
Spotify No 
StoryChief No 
Taskable No 
Telaria No 
TransUnion TruVision Yes 
neuroflash No 

Pricing Details

$125 per month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Growth Channel AI

Country

United States

Website

www.growthchannel.com

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Product Features

Alternatives

Alternatives