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Description

ABM platform with the best advertising component. It also has rich segmentation, campaign, and opportunity analytics features. Our customers use us for personalised content delivery to their target accounts, which generates engagement and 1st-party intent data. The generated data is used to trickle down the relevant person for a more personal approach that increases the likelihood of a successful business transaction. To increase the relevance of your content, you can divide your target accounts into multiple buckets. Our segmentation tools allow you to expand your reach based upon technographic and firmographic data. Segment high intent accounts and target them using lead generation content.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
DoubleVerify No 
Eloqua Yes 
Experian Connect No 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Infillion XGraph No 
LiveRamp No 
Oracle BlueKai No 
Salesforce Yes 
Semasio No 
TransUnion Digital Business Profile No 
TransUnion TruVision No 

Integrations

Adobe Marketo Engage No 
DoubleVerify Yes 
Eloqua No 
Experian Connect Yes 
HubSpot CRM No 
HubSpot Customer Platform No 
Infillion XGraph Yes 
LiveRamp Yes 
Oracle BlueKai Yes 
Salesforce No 
Semasio Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruVision Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

N Technologies

Country

United Kingdom

Website

n.rich/

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Buyer Intent

B2B Lead Generation Yes 
CRM Integration No 
Channel Attribution Yes 
Competitor Analysis No 
Content Marketing Yes 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Content Marketing

Audience Targeting Yes 
Brand Management No 
Campaign Management Yes 
Categorization / Grouping No 
Conversion Tracking Yes 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Lead Generation

Contact Discovery No 
Contact Import/Export No 
Lead Capture Yes 
Lead Database Integration No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management Yes 
Prospecting Tools Yes 
Visitor Identification Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Sales Enablement

Collaboration No 
Contact Management No 
Content Management No 
Document Management No 
Goals / Quota Management No 
Lead Management No 
Meeting Management No 
Performance Management No 
Presentation Management No 
Proposal Management No 
Territory Management No 
Training Management No 

Product Features

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