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Description

Brandify is an innovative programmatic advertising platform focused on people, utilizing verified consumer identities rather than relying on IP addresses or device clusters. By establishing a precise target audience from the outset through a unique identity-based database consisting of actual individuals and households, Brandify eliminates the guesswork typically associated with tactics such as geofencing or Connected TV (CTV). The platform facilitates the delivery of campaigns across various channels, including CTV, display, video, mobile, and social media, while providing visitor-level attribution along with optional contact reveal features. Advertisers can effectively reach specific segments, including competitor visitors, affluent neighborhoods, homeowners, and tailored audience profiles, all while benefiting from measurable results and clear reporting. Designed with precision targeting in mind, Brandify aims to minimize ad waste and provide genuine attribution, distinguishing itself from traditional broad geographic or IP-based targeting methods. This strategic approach ensures that businesses can maximize their advertising effectiveness and achieve more targeted outreach.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

DoubleVerify No 
Experian Connect No 
Infillion XGraph No 
LiveRamp No 
Oracle BlueKai No 
Semasio No 
TransUnion Digital Business Profile No 
TransUnion TruVision No 

Integrations

DoubleVerify Yes 
Experian Connect Yes 
Infillion XGraph Yes 
LiveRamp Yes 
Oracle BlueKai Yes 
Semasio Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruVision Yes 

Pricing Details

Custom pricing
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Brandify

Founded

2018

Country

United States

Website

brandify.io

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Product Features

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