Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
S4M specializes in advertising solutions that effectively attract more patrons to various physical locations, including stores, dealerships, and restaurants. Its innovative drive-to-store platform, known as Fusio, consistently generates additional customer visits that are verified through independent means. Established in 2011, S4M operates on a global scale, serving over 1,000 brands around the world to enhance foot traffic to their establishments. The platform empowers brands to fine-tune their campaign performance in real-time, ensuring optimal increases in customer visits. By partnering with well-known measurement firms, S4M's technology assists marketers in identifying the ideal advertising strategies to elevate both store visits and sales figures. Businesses can effectively reach potential customers by leveraging a combination of various data points, targeting individuals based on their shopping habits and frequented locations. Additionally, S4M provides insights into diverse audience segments categorized by demographics, interests, and lifestyle choices. Marketers can further personalize their targeting by analyzing online behaviors, such as app usage patterns, to maximize engagement and conversion rates. This comprehensive approach helps brands connect with the right audience at the right time.
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
API Access
Has API
No
API Access
Has API
No
Integrations
DoubleVerify
No
Experian Connect
No
Infillion XGraph
No
LiveRamp
No
Oracle BlueKai
No
Semasio
No
TransUnion Digital Business Profile
No
TransUnion TruVision
No
Unacast
Yes
Zeotap
Yes
Integrations
DoubleVerify
Yes
Experian Connect
Yes
Infillion XGraph
Yes
LiveRamp
Yes
Oracle BlueKai
Yes
Semasio
Yes
TransUnion Digital Business Profile
Yes
TransUnion TruVision
Yes
Unacast
No
Zeotap
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
S4M
Founded
2011
Country
France
Website
www.s4m.io/platform/
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
Product Features
Location-Based Marketing
Audience Demographics
No
Beacons (BLE)
No
Contextual Marketing
No
Footfall Analytics
No
Geofencing
No
Location Intelligence
No
Marketing Attribution
No
Marketing Automation
No
NFC
No
Personalization
No
Push Notifications
No
QR Codes
No
Reporting / Analytics
No
Social Marketing
No
Wi-Fi
No