Viant Advertising Cloud Description
Viant Advertising Cloud is a cloud-based platform that empowers marketers to reach the most qualified buyers. It leverages key insights from top data provider integrations, omnichannel consumers connection, and the ability measure the impact advertising had in driving sales and other key performance indicators (KPIs). The Ad Cloud offers marketers the ability to plan and execute, as well as measure the results of their campaigns through a single suite. Viant believes that brands should be able manage campaigns easily and not have to compromise transparency in order to reap the benefits of people-based advertising. We have integrated various tools into the Ad Cloud to facilitate seamless workflows and provide visibility into advertising strategies as well as results. Viant gives you direct access to the technology underpinning all Ad Cloud applications.