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Average Ratings 0 Ratings
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
Description
Discover new clients using myTarget, the self-service advertising platform by VK that captures 96% of the Russian advertising landscape. Enhance your business outcomes, boost sales, increase website traffic, drive app installations, or expand your audience reach. To create engaging advertisements for your target demographic, it's crucial to have a clear understanding of your ideal customer. You can build audiences based on various factors such as location, gender, age, interests, and income levels. Select the appropriate format for your advertising efforts. Incorporate a compelling title, a clear call to action, and visual elements like images or videos into your ad template. Once your advertisement is ready, launch it to attract new customers or encourage repeat business from existing ones. Consider initiating a targeted advertising campaign on myTarget, as setting up your account is quick and straightforward. If your agency is a legal entity that is not based in the Russian Federation, please note that a physical contract is not required. In this scenario, the representative of the advertising agency can accept the offer, which subsequently enables access to all features in the advertising office. Engaging with myTarget may open up new avenues for growth and customer retention in your business.
API Access
Has API
No
API Access
Has API
Yes
Integrations
ASTRAD DSP
No
AdMobiSpy
No
DoubleVerify
Yes
Experian Connect
Yes
Infillion XGraph
Yes
LiveRamp
Yes
Oracle BlueKai
Yes
Semasio
Yes
TransUnion Digital Business Profile
Yes
TransUnion TruVision
Yes
Integrations
ASTRAD DSP
Yes
AdMobiSpy
Yes
DoubleVerify
No
Experian Connect
No
Infillion XGraph
No
LiveRamp
No
Oracle BlueKai
No
Semasio
No
TransUnion Digital Business Profile
No
TransUnion TruVision
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
Vendor Details
Company Name
myTarget
Country
Russia
Website
target.my.com
Product Features
Product Features
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No