Affinity Answers Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
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Personalization tools can be used to target advanced segmentation and targeting
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Audiense
Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale.
What are the problems we trying to help with?
- Traditional consumer research is time-consuming, static and expensive
- We make it possible to get social data to become a part of the strategy
- Personalisation and brand strategy are now very tactical at the expense of performance marketing
What makes Audiense unique
Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.
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Intentsify
Intentsify is a B2B intent intelligence and marketing activation platform designed to help organizations identify prospective buyers, prioritize accounts, and generate qualified sales opportunities. The software analyzes approximately 1.1 trillion monthly intent signals from a network covering more than 460,000 B2B content websites. Its AI-powered intent models analyze company-specific products, messaging, and keywords to identify research activity relevant to particular solutions. Buyer intelligence capabilities provide information about purchasing interest at the account, buying group, and individual persona levels. The platform evaluates research topics, engagement patterns, and buying journey stages to help businesses identify accounts actively considering relevant products or services. Intentsify provides customizable intent-based audiences that can be activated through programmatic display, connected TV, digital audio, paid social, and other advertising channels. Its managed lead generation services include intent-activated content syndication, enhanced content syndication, and tele-verified BANT qualification. Integration capabilities deliver buyer intelligence into existing CRM, marketing automation, and customer data platforms without requiring organizations to adopt a separate application for every workflow. Intentsify also offers an MCP integration that allows compatible AI assistants to access contextual B2B intent data for automated prospect research, account prioritization, and sales and marketing activities.
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Company Details
Company:
Affinity Answers
Headquarters:
United States
Website:
www.affinityanswers.com/data/
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Training Videos
Customer Support
Online Support
Affinity Answers Features and Options
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