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Description
AdTargeting stands out as a premier tool for targeting Facebook interests and Google keywords, enabling users to uncover niche ad words that can reach vast audiences. This innovative platform is designed to optimize your advertising efforts by enhancing the return on investment through precise audience targeting. With a wide array of keywords, AdTargeting reveals concealed interests that allow you to effectively target potential customers and tap into your competitors’ traffic. It also provides detailed interest analytics and Google keyword analysis reports. Additionally, users can access Facebook advertiser insights to monitor competitors' ads and capture their audience. The tool organizes interests into various categories such as shopping, fashion, entertainment, business, industry, and technology, with subdivisions available to improve user navigation within these categories. You can easily compare audience variations between different interests or keywords, helping you select the most suitable option for your product. Furthermore, AdTargeting offers valuable insights into classifications and lists of interests or keywords, equipping you with the knowledge to stay ahead of industry trends and hotspots. Overall, AdTargeting empowers advertisers to make informed decisions while enhancing their marketing strategies effectively.
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
API Access
Has API
API Access
Has API
Integrations
Bing
DoubleVerify
Experian Connect
Facebook
Facebook Ads
Google
Google Ads
Infillion XGraph
LiveRamp
Meta Ads
Integrations
Bing
DoubleVerify
Experian Connect
Facebook
Facebook Ads
Google
Google Ads
Infillion XGraph
LiveRamp
Meta Ads
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
AdTargeting
Country
United States
Website
adtargeting.io
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
Product Features
Retargeting
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting
