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features
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support

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Description

Opinary is an innovative platform that enhances user involvement and fosters meaningful engagement by incorporating straightforward, opinion-driven voting mechanisms and advertisements into publisher content, which reveal user-expressed intent and zero-party data, thus assisting brands and publishers in connecting with, comprehending, converting, and elevating their audiences. For brands, the platform offers various native, story, and video advertising formats that ensure high interaction rates, featuring performance guarantees related to engagement and the quality of traffic while filtering users through targeted questions that boost brand recognition and product awareness, ultimately guiding only genuinely interested visitors to the clients' websites. On the publisher side, Opinary facilitates audience engagement through simple one-tap opinion widgets that require no additional effort from newsrooms, transforming user participation into valuable subscriptions, signups, and monetizable data, in addition to providing advanced segmentation insights that surpass traditional targeting methods by reaching previously elusive users. This unique approach not only improves the overall effectiveness of brand campaigns but also enriches the content ecosystem for publishers.

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DoubleVerify No 
Experian Connect No 
Infillion XGraph No 
LiveRamp No 
Oracle BlueKai No 
Semasio No 
TransUnion Digital Business Profile No 
TransUnion TruVision No 

Integrations

DoubleVerify Yes 
Experian Connect Yes 
Infillion XGraph Yes 
LiveRamp Yes 
Oracle BlueKai Yes 
Semasio Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruVision Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Opinary

Founded

2014

Country

Germany

Website

opinary.com

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Product Features

Product Features

Alternatives

Alternatives