Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Opinary is an innovative platform that enhances user involvement and fosters meaningful engagement by incorporating straightforward, opinion-driven voting mechanisms and advertisements into publisher content, which reveal user-expressed intent and zero-party data, thus assisting brands and publishers in connecting with, comprehending, converting, and elevating their audiences. For brands, the platform offers various native, story, and video advertising formats that ensure high interaction rates, featuring performance guarantees related to engagement and the quality of traffic while filtering users through targeted questions that boost brand recognition and product awareness, ultimately guiding only genuinely interested visitors to the clients' websites. On the publisher side, Opinary facilitates audience engagement through simple one-tap opinion widgets that require no additional effort from newsrooms, transforming user participation into valuable subscriptions, signups, and monetizable data, in addition to providing advanced segmentation insights that surpass traditional targeting methods by reaching previously elusive users. This unique approach not only improves the overall effectiveness of brand campaigns but also enriches the content ecosystem for publishers.
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
API Access
Has API
No
API Access
Has API
No
Integrations
DoubleVerify
No
Experian Connect
No
Infillion XGraph
No
LiveRamp
No
Oracle BlueKai
No
Semasio
No
TransUnion Digital Business Profile
No
TransUnion TruVision
No
Integrations
DoubleVerify
Yes
Experian Connect
Yes
Infillion XGraph
Yes
LiveRamp
Yes
Oracle BlueKai
Yes
Semasio
Yes
TransUnion Digital Business Profile
Yes
TransUnion TruVision
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Opinary
Founded
2014
Country
Germany
Website
opinary.com
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/