Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
Description
Assess the effectiveness of continuous optimization strategies by aligning your multichannel marketing initiatives with essential business objectives and evaluating their impact. Enhance campaigns to achieve maximum success by utilizing comprehensive reporting tools that monitor overall usage, user behavior, demographics, vital metrics, and specific asset tracking. Create engaging content tailored to distinct audience segments and profiles based on factors such as interests, historical data, geographical location, and referral sources. Our user-friendly reports offer profound insights and visibility into user engagement across your digital platforms, enabling you to manage risks while facilitating optimization. Monitor visits, journey trajectories, downloads, conversions, and keywords to obtain a consolidated view of critical analytics and performance indicators. This process aids in understanding your visitors, their origins, and the effectiveness of your strategies for targeting buyer personas, ultimately leading to improved marketing outcomes. By continuously refining these efforts, you can ensure that your marketing tactics remain aligned with the evolving needs of your audience.
API Access
Has API
No
API Access
Has API
No
Integrations
Bridgeline Unbound Platform
No
DoubleVerify
Yes
Experian Connect
Yes
Infillion XGraph
Yes
LiveRamp
Yes
Oracle BlueKai
Yes
Semasio
Yes
TransUnion Digital Business Profile
Yes
TransUnion TruVision
Yes
Integrations
Bridgeline Unbound Platform
Yes
DoubleVerify
No
Experian Connect
No
Infillion XGraph
No
LiveRamp
No
Oracle BlueKai
No
Semasio
No
TransUnion Digital Business Profile
No
TransUnion TruVision
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
Vendor Details
Company Name
Bridgeline Digital
Founded
2000
Country
United States
Website
www.experienceunbound.com/products/insights
Product Features
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No