That they consider something like that is enough.

I've been to planetarium shows where they highlight light pollution. The closest one to me does a "night sky" routine where they darken the sky and make it look like night. Then, they note that we live in an urban area so light pollution limits how many stars we can see. They keep the position the same, but pretend that we've removed all light pollution. Suddenly, it's extremely dark and there's a TON of stars in the sky. Having grown up in suburban and urban places all my life and no matter how many times I see it, I'm always amazed at how many stars appear when you remove light pollution.

I absolutely do this for any high-value product.

I want to know what problems people are having more than I care about how much people love it.

Who cares why people love it? I am already considering this product, I don't need to know that it's great, I NEED to know if it will break after 1 use or has some kind of "gotcha" that isn't made obvious in the FAQ or product description.

I obviously through out any low stars with no explanation or obvious user-error or shipping related issues.

Ferengi system, unlike what we have in US, is highly upwardly mobile.

There are contenders to the title: https://www.telegraph.co.uk/te...

I could think of a thing or two that should protect me from your country's police.

Same way everyone else is doing it, get hired by some marketing company.

I would join you in the boycott... if I bought anything from Pepsi in the first place. I don't drink soda, or lipton; I almost never eat fast food, so me boycotting KFC and TacoBell, and any other Pepsi owned chains over this won't help.

I will however sign any petition over banning this, and write to my local representatives asking they put a stop to this if this comes to fruition. This may be a harmless one-off for them, but if it is successful and other companies follow suit the night sky could quickly become a trashland of light pollution... I don't want to start down that trail.

Yup: https://en.wikipedia.org/wiki/...

Pepperidge Farm remembers.

Find Command Prompt in whatever start menu you have (it's probably under Accessories), and right-click on it, then select Run as administrator.
You should get a User Account Control prompt, select yes.
To see what the current association is, enter

assoc .mht

and press Enter/Return. It'll likely return

.mht=mhmtlfile

and if you wish to check if IE is the handler for that file type enter

ftype mhtmlfile

and press Enter. If the result mentions iexplore.exe, that's IE.
Enter the following two lines (pressing Enter after each) to break the association for IE archives (there are two extensions associated):

assoc .mht=

assoc .mhmtl=

Close the prompt (type exit and press Enter, or click the "X" close window control).
A somewhat safer way (in terms of other possible exploits, not in mucking up your PC) is to use ftype to list any file types opened by IE ( ftype | find "iexplore" ) and then delete those filetypes ( ftype filetype= ), but if you're not confident with what you're doing, skip that.

Fuck that; their target needs to be a certain office building or these "brilliant ideas" are ar risk of continuing.

This could interfere with celestial navigation. What do I do if suddenly a part of a pepsi can is now the brightest thing in the sky? When the solar flares take out the GPS satellites, we're all in trouble now.....

Company promoters say a lot of things. I don't think they'll do it.

Or have the rocket "land" on PepsiCo's headquarters.

This is the absolute dumbest idea. The absolute dumbest. Beyond the absurd expense, beyond the stupid risk of debris, only people living in the darkest skies will be able to see it if they wanted to.

Except if you have a large battery in the bed of your pickup how are you going to haul a stack of drywall or plywood? If I bought a pickup it would be with 8x4 sheets of stuff in mind.

Boycott every fucking thing they make just for thinking that this might be a good idea.

... or a short story about this published about 50-60 years ago? I'm drawing a blank (and all my old scifi novels are in storage) but it involved billboards in space or ads on the moon or some such idea.

That's called "social democracy" and it honestly is what most people seem to want.

This might not go over as well as they think. People are kind of tired of corporations thinking they own everything. I can imagine children interested in science finding it offensive rather that cool. Pepsi has a lot of different products that could be boycotted. I run a planetarium, and I can imagine the shows I could do on light pollution, having a great big orbting billboard to point to as an example of BAD. Right now, everybody has too many bright lights. Nobody's head stands head and shoulders above the rest as offensive. But when Pepsi puts their name on a billboard, I have a bad guy to memorialize forever. It'd be terrible, but it'd be great for Pepsi to bring a whole world of opinion down upon their head as enemies of the night sky.

I'm a Yank; but, I spent a lot of time in Europe a couple of years ago -- spending the better part of a year in various Eastern and Western nations. In my opinion, Required Snark is correct.

Getting to know the locals, I noticed how much less cluttered their lives often seemed to be. This was true in both the East and the West. There were lovely apartments and lots of fancy cars, along with middle-grade housing and plebeian autos, flat panel televisions, computers, and smart phones. But, it was very apparent that my American lifestyle, by comparison, was just crammed with crap.

One thing that was consistent: the Europeans I met were just plain puzzled by the United States. In particular, our brutal form of capitalism, and our perverse fascination with guns.

But then, how are you supposed to get followers and become and influencer? HOW?!