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Cloudflare Says Intel is Not Inside Its Next-Gen Servers (theregister.com) 40

Internet-grooming company Cloudflare has revealed that it was unable to put Intel inside its new home-brew servers, because they just used too much energy. A Tuesday post by platform operations engineer Chris Howells reveals that Cloudflare has been working on designs for an eleventh-generation server since mid-2020. jaa101 writes: "We evaluated Intel's latest generation of 'Ice Lake' Xeon processors," Howells wrote. "Although Intel's chips were able to compete with AMD in terms of raw performance, the power consumption was several hundred watts higher per server -- that's enormous." Fatally enormous -- Cloudflare's evaluation saw it adopt AMD's 64-core Epyc 7713 for the servers it deploys to over 200 edge locations around the world. Power savings also influenced a decision to go from three disks to two in the new design. A pair of 1.92TB Samsung drives replaced the three of the Korean giant's 960GB units found in previous designs. The net gain was a terabyte of capacity, and six fewer watts of power consumption. Howellls's post also reveals that testing produced data showing that equipping its servers with 512GB of RAM did not produce enough of a performance boost to justify the expense. The company has therefore settled on 384GB of memory, but did jump from DDR4-2933 to DDR4-3200 as the slight cost increase delivered a justifiable performance boost.
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Cloudflare Says Intel is Not Inside Its Next-Gen Servers

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  • by Anonymous Coward

    The programmer's mantra to "just throw more hardware at the problem" fell apart somehow. Guess that only works in small shops ;^)

    • Nope. Works for big gaming companies, too. Just think of how efficient the code in games like the original Quake or Doom 2 had to be, in order to run on 486 computers. Granted the games didn't do as much compared to today's games, but I'd bet they did way more than current games do with respect to the machines they ran on.
      • True! Today's 2D bitmapped games use more cpu than Quake. :D
        • True! Today's 2D bitmapped games use more cpu than Quake. :D

          So do today's Doom levels. The limit removing source ports are essentially the same code with very similar efficiency to the original game, but people are now making vast and complex maps.

          But yeah I do often wonder where the hell all that CPU goes.

      • Quake sucked ass on a 486. That was why I got my first Pentium.
    • The programmer's mantra to "just throw more hardware at the problem" fell apart somehow. Guess that only works in small shops ;^)

      The attitude needs to change. We should be favouring pre-processing and caching where possible, over redundant re-processing.

      For example, for websites that aren't webapps, I am generally favouring statically generated approaches, since they help reduce CPU and are generally more cache friendly.

  • Internet-grooming company Cloudflare

    That's a bold accusation.

  • by Latent Heat ( 558884 ) on Wednesday September 01, 2021 @04:55PM (#61753681)

    should be enough for anybody?

    • If you use AMD, you are restricted to DRAM only, which is expensive. Intel has also pmem, with much higher capacity per slot and per $. Even ARMs and PPCs have pmem incoming, while AMD ignored it.

      • NVRAM [snia.org] still a little ahead of it.

        • Why, when I was young, weeee didn't have hundreds of gigabytes of memory to play with.

          DRAM came in dual inline packages, which we plugged into sockets when we had enough money to afford more. And if a memory chip failed, and fail they did, we had to squint at the error message on a green monitor and guess at which chip to replace.

          And we had to pry that chip from its socket with our fingernails until our fingers bled. And we loiked it! Because Bill Gates told us 640K was enough memory for anybody!

          • And we had to pry that chip from its socket with our fingernails until our fingers bled.

            Mine didn't bleed due to being frozen solid from walking uphill through the snow (both ways).

          • And we had to pry that chip from its socket with our fingernails

            I still have my old chip-pulling tool [duckduckgo.com], though it hasn't pulled a chip in 25 years.

  • Intel is done (Score:3, Insightful)

    by BrainJunkie ( 6219718 ) on Wednesday September 01, 2021 @05:01PM (#61753699)
    They are a big company and it will take quite a while for them to sink, but they are done. They effectively missed the entire move to mobile devices so this power disparity is not surprising, And unlike Microsoft, who missed mobile as well, they don't have much in the way of lock in to keep their customers around.

    There is a popular business book that I was required to read back when it was published in 2018. It was big on name dropping and its entire premise was more or less "this is what we did at Intel so you should do this too". Even then I couldn't help but wonder why the publisher would go ahead with that given that it was pretty clear then that Intel was headed for trouble. Not surprising though, a lot of executive types still see Jack Welch as a model.
    • The book makes sense if you're an executive and officer of the company. They are all making out great and if the company does become unprofitable they sell off the IP and move on.

    • Mobile devices aren't the only market out there. For a long time Intel has been the leader not only in PCs but also in data centers - both extremely large markets. Of course Intel has slipped their in recent years because their process has dropped behind TSMC's, which has threatened Intel's market share in PCs and data centers. But if they can recover their process competitiveness, they will do great even without the mobile market.

    • Re:Intel is done (Score:5, Insightful)

      by PeeAitchPee ( 712652 ) on Wednesday September 01, 2021 @05:35PM (#61753881)

      No, they're not nearly done. Intel is so big that they could easily buy AMD outright for cash before they'd ever come close to going out of business, but it will never come to that.

      Moreover, you shouldn't hope they're done. Consumers benefit dramatically when we have two or more companies competing to provide ever-better designs for mainstream tech like CPUs. Without that (as we had prior to AMD's recent resurgence), you get tech stagnation because the sole remaining company has no real need to innovate. Capitalism 101.

      • Intel can't buy AMD for cash, I'm not sure how you are seeing that. They are a bit less than half of AMD's market cap and their cash on hand is not even close to bridge up a deal. At best they could merge but I doubt AMD shareholders would have any interest in that.

        As far as having competition, I don't think Intel is needed for that. That they aren't competitive and aren't driving innovation is most of why I think they are done. The fact is that their corporate culture is holding them back and they will
  • Slogan (Score:4, Funny)

    by Anonymous Coward on Wednesday September 01, 2021 @05:01PM (#61753703)
    Intel Aside
  • Intel's marketing is busy making the next new press release. Intel's next cpu will uses less watts than a Pi. They cannot mention AMD, cause they would alert buyers there is something today they can buy.
  • AMD fill all channels at top speed

  • by Glasswire ( 302197 ) on Wednesday September 01, 2021 @05:32PM (#61753869) Homepage

    of Cloudflare's installed capacity. It just means the new servers they're adding in this expansion will be Epyc, not Xeon.
    Could be their capacity add with new servers is only 5 ot 10% or their total infrastucture.
    Hyperscalers rarely dump all their infrastructure to fill in new racks, because that's disruptive to the their business. If CF bought Epycs for 5 years in a row then they might displace all of it, but that assumes Intel wouldn't have an Xeons that look better than Epyc over that whole timeframe.
    That the 'story' avoids the actual fraction of capacity these new servers represent is how you know this was a joint AMD / Cloudflare press release pretending to be news

    • by tom_asdf ( 8560347 ) on Wednesday September 01, 2021 @06:29PM (#61754113)

      this was a joint AMD / Cloudflare press release pretending to be news

      It is NEWS when AMD sells superior CPUs. For most of x86's history, Intel has built the fastest x86 CPUs. Recently AMD has beaten Intel, despite being 1/10th the size of Intel.

      You should be celebrating the fact we have competition in x86 CPUs. If it wasn't for AMD, we'd be years behind in progress and Intel would be selling Core 2 CPUs.

I think there's a world market for about five computers. -- attr. Thomas J. Watson (Chairman of the Board, IBM), 1943

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