Gigabit isn't everything... My locally owned ISP is considering the same thing with DOCSIS. The problem? It is only Gigabit DOWNLOAD, with still shitty upload. Why is this an issue? Remote storage backups and generally uploading large content (like videos) to the internet. Sure, the slower upload "works for most uses", but so does the slower downloads. The whole point of more bandwidth is to open up the availability to more types of applications. We already have the download bandwidth to stream 1080p content and possibly 4k content on the connection I have with my current ISP. The only advantage I'd get with the faster download at this point is quicker downloads of massive content that isn't streamed (Linux ISOs and packages for example). So unless they give us that sweet glorious Gigabit UPLOAD like Google has, this really isn't doing that much to change end-user experience.