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YouTube's Plans for a Google-Owned Future

Posted by Zonk on Sat Oct 14, 2006 07:21 AM
from the here's-hoping-for-the-deal dept.
eldavojohn writes "Reuters is reporting on Time Warner's approach to YouTube's copyright problems. There has been much speculation that Google will be sued immediately over copyrighted material on YouTube but this is a case of Time Warner actually approaching Google to work out a deal on this issue. It appears artists and labels will have the choice when digging into Google's pockets either through a business deal or lawsuit. Which will they pick?" Meanwhile, the AP is reporting on the possible development of a technology to automatically screen content as it is posted to YouTube, which may sidestep some of these issues and disappoint users.

Related Stories

[+] Only a 'Moron' Would Buy YouTube 178 comments
ColinPL writes to mention a News.com article about some harsh words from Mark Cuban, on the possible purchase of video-sharing site YouTube. According to Mr. Cuban only a 'moron' would buy the site, because of the obvious possibility of lawsuits over intellectual property. From the article: "Cuban, co-founder of HDNet and owner of the NBA's Dallas Mavericks, also said YouTube would eventually be 'sued into oblivion' because of copyright violations. 'They are just breaking the law,' Cuban told a group of advertisers in New York. 'The only reason it hasn't been sued yet is because there is nobody with big money to sue ... There is a reason they haven't yet gone public, they haven't sold. It's because they are going to be toasted,'"
[+] Your Rights Online: YouTube Leaves Google Vulnerable? 208 comments
PreacherTom writes "Yesterday's big news was Google's $1.65 billion deal to acquire popular video hosting service YouTube. But will it be a good deal? The market thinks so, as Google's stock rose about $10 per share after the purchase. On the other hand, YouTube increases Google's risk of copyright infringement, opening the door for significant liability...if Google cannot solve this issue. Will their planned video 'fingerprinting' be enough, or just a billion dollar mistake?" From the article: "YouTube's policy is to remove copyrighted clips once alerted to their existence. Content providers say the company needs to be even more proactive ... Todd Dagres, general partner at Boston's Spark Capital, says that Google's large market cap of $130 billion makes it much more vulnerable to lawsuits than a private company such as YouTube. 'Once Google starts to apply its monetization machine, there is going to be more money at stake and people are going to go after it,' says Dagres. 'You cannot monetize other people's content without their approval.'"
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  • uhm... (Score:2, Insightful)

    by macadamia_harold (947445) on Saturday October 14 2006, @07:25AM (#16435263)
    (http://www.google.com/)
    It appears artists and labels will have the choice when digging into Google's pockets either through a business deal or lawsuit. Which will they pick?" Time Warner Market cap: 77 billion

    Google Market cap: 130 billion.

    Yeah, nobody saw that coming. Of course the little guy in this battle is going to wave the white flag. It's about time a tech company put the smack down on the content industry.
    • Re:uhm... by shaneh0 (Score:2) Saturday October 14 2006, @02:33PM
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  • Hot air buys more hot air (Score:4, Interesting)

    by Rosco P. Coltrane (209368) on Saturday October 14 2006, @07:36AM (#16435299)
    Quite frankly, I still fail to see how Google can have such a huge market cap. But I'll admit I'm not much of a business guy, perhaps their revenue streams from advertising, selling search services of various kinds and other services are enough to justify it, but still, Google is and has always looked like a huge Enron-type sort of operation.

    But Youtube? these guys, I just have no idea how it can be worth anything at all. I have a feeling the Google emperor truly has no clothes at all...
  • I don't get it. (Score:3, Insightful)

    Why is everyone speculating about "what will happen when google gets into the online video market"? Google has already been providing a flash based user submitted video service through google video. Why does adding youtube to the google empire change anything? Lawsuits are not a problem with google video; what is youtube providing that makes it more open to litigation? Moreover, IMHO google video is a much better service than youtube. Youtube appears to be flooded with stupid homemade clips, while google video has terabytes worth of both excellent amateur footage and quality feature length professional video, (along with a lots of crap but still less than on youtube).
  • I think it is interesting... (Score:2, Interesting)

    The whole Google buying YouTube thing interests me quite a bit, especially the $1.9billon investment for a company which appears to be a giant liability. Also, next to Youtube, Google Video is the second biggest player in the online video delivery business. It seems there's no sense in spending over a billion for a product like this unless they feel threatened. Also, upon visiting YouTube (and I do quite a bit) I often do so to check out a video clip or a bootleg of a concert. I believe that now a company with a large amount of cash has purchased YouTube, it won't suprise me if the recording industries take a more hostile approach to YouTube - instead of the 'peaceful coexistance' style policy that's been adopted while YouTube did not have much money. In the end, a hostile, lawyer friendly approach to YouTube would be kinda sad, as many of the video clips and bootlegs I have heard/seen on YouTube have inspired me to purchase the music legitimately.
  • Is this a good or a bad thing? (Score:3, Interesting)

    by Turn-X Alphonse (789240) on Saturday October 14 2006, @07:43AM (#16435323)
    (Last Journal: Sunday September 19 2004, @10:03PM)
    I can't decide if this is good or bad.. on the one hand this means youtube can still use all the crap it does already without the worry of legal threats... but on the other end of the scale does it also set up a president of "we licenced youtube to use the music, you can not access youtube for X dollars a month and watch the music of your choice" and hence making a two tier youtube system..
  • by also-rr (980579) on Saturday October 14 2006, @07:58AM (#16435373)
    (http://www.revis.co.uk/)
    One of the good things about youtube is that they have stuck with Flash 7, so at least Linux users *can* watch the videos. Still, it would be nice to see an open format option - and Google Video does offer some other formats.

    At least if they move to Flash 9 it works on Linux by either running IE6 or Firefox under WINE [revis.co.uk] until the Linux flash 9 release but it's not the slickest way of doing it.
  • by lwu (913743) on Saturday October 14 2006, @08:02AM (#16435389)
    John Battelle interviewed [battellemedia.com] EFF's Fred von Lohmann, asking him about YouTube's legal issue and Google's role in it.
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  • I'll believe it when I see it (Score:4, Informative)

    by aussie_a (778472) on Saturday October 14 2006, @08:04AM (#16435393)
    (Last Journal: Friday February 11 2005, @04:09AM)
    It appears artists.... will have the choice when digging into Google's pockets either through a business deal or lawsuit. Which will they pick?

    The first time an individual sues Google over YouTube content or makes a business deal for YouTube content, I want someone to e-mail me. My e-mail is John@TheLysts.com (yeah bots, pick my e-mail up. It's all over the place. I use Gmail so you're no problem for me). I say this because I doubt very much any individual content creator will be able to broker a deal with Google without going through a proxy. The fact the slashdot summary says artists will have a choice is just ridiculous. Artists have a choice of what company they sell their rights to. They don't have a choice about sueing Google or making deals with Google (except for future ones who can factor that in when selecting what company to go with).
  • by krell (896769) on Saturday October 14 2006, @08:20AM (#16435459)
    (Last Journal: Monday October 02 2006, @08:42AM)
    Is there an alternative to Youtube where you can find the stuff that gets censored off? For a brief time there was a clip from SNL showing Kevin Spacey doing a parody of Neil Young. Would love to see it again, but NBC killed it quickly off Youtube.
  • by cfulmer (3166) on Saturday October 14 2006, @08:55AM (#16435665)
    (Last Journal: Sunday May 20, @06:41AM)
    The only thing google really needs to worry about is the infringements that happened at YouTube before google took it over. And, if they're smart, they can isolate that liability to just the youtube subsidiary.

    Here's the deal: Somebody posts a copy of a Sienfeld episode on Youtube. It staya up for a while until the Seinfeld owners send a DMCA takedown request to youtube. The only way that a copyright lawsuit will happen here is if youtube doesn't take down the episode. If it does, it's inside a safe harbor created by the DMCA.

  • Napster 2.0? (Score:3, Insightful)

    by starseeker (141897) on Saturday October 14 2006, @09:22AM (#16435837)
    (http://www.axiom-developer.org/)
    I fear Google is going to step into a hornet's nest here, sooner or later.

    YouTube has the same problem Napster used to have, back when it was wildly successful - its success rests on a lot of material being present on the site, but a lot of that material has copyright problems. (A guess would be that a lot of the higher quality material has copyright problems, for a few reasonable definitions of "higher quality".)

    I think any online site of this nature is going to have the same problem. The availability of vast amounts of copyrighted material is one of the things that will build the popularity of this type of site. But if the copyright holders didn't release that video then it will just make trouble in the end.

    I don't think people are really all that interested in 1000 videos of people in their living rooms trying to act. TV shows, music videos, natural disaster footage, and all the usual stuff that gets put on TV will be what draws people to any online video site (why do you think it got put on TV in the first place?) Google is making a few deals with some of the big players, who perhaps have realized that it is better to try and cope with this in its current form than have it move somewhere more underground, but there are undoubtedly thousands of copyright holders who would have a case and not all of them will agree. A massive scrubbing will have to take place, and I think once it is over YouTube will be about as interesting to people as Napster was after the lawsuit dust settled. It might do slightly better since there are a few types of home video that people find interesting (uploaded individual videos from major world events, for example) and a few companies are making deals to provide content but I think the "buzz" will fade. The very elements of Napster that made it popular were also what made it illegal, and I'm afraid the same thing will happen here.
    • Re:Napster 2.0? by Frosty Piss (Score:2) Saturday October 14 2006, @01:18PM
  • by Pollux (102520) <splien@nOspaM.gauss.cord.edu> on Saturday October 14 2006, @09:30AM (#16435897)
    (Last Journal: Wednesday October 27 2004, @10:08PM)
    It appears artists and labels will have the choice when digging into Google's pockets either through a business deal or lawsuit. Which will they pick?"

    If I was a musical artist, and I discovered one of my songs in a YouTube video that had a million views, I would write a letter of personal thanks to YouTube for promoting my song! Where else am I going to get that widespread promotion without hiring a record company to help negotiate with Big Radio? And besides, even with a really good hit record, record companies have to pay to play [about.com] and promote almost anything now days. But YouTube is completely free. You can't get a better deal than that.

    But unfortunately, record companies have always been like hawks seeking their prey, and a million song views in their eyes is like a million field mice all waiting to be swooped down on. A million views means a lot of royalty money that could be earned if royalty deals were in place. They control music distribution via radio, TV, movies...but darn that blasted internet.
  • Foot in the door (Score:2, Interesting)

    by Rupy (782781) on Saturday October 14 2006, @09:48AM (#16436059)
    (http://www.webafrica.co.za/)
    To be honest the purchase has baffeled me as well. $1,65bn just doesnt seem worth it - really. I have three (somewhat conjoined) theories: 1) An attempt to get their foot in the door with social networking, (to eventually tackle myspace?) and establish total "Internet Dominance" (tm) 2) Google has tossing money and throwing their weight around around to create buzz and increase stock... 3) Plans to take over the growing (legal) internet media distribution market. Perhaps partner with the likes of Paramount and co? RFC...
  • youtube = napster (Score:2)

    by kencurry (471519) on Saturday October 14 2006, @10:22AM (#16436343)
    I predict similar results.

    Google can afford the gamble of course. But at this point you can see their basic strategy, buy a brand then exploit it.

  • by pr0digy25 (915443) on Saturday October 14 2006, @10:31AM (#16436415)
    I am not a financial analyst or anything of that sort, but it has me wondering if Google bought YouTube for such a high value so as to justify their own market cap and keep it up there. Like real estate, the sale of adjacent home for a high value only serves to reinforce and increase the market value of a dormannt propety. Maybe Google sees another DotCom bust coming and is trying to change the tide.
  • ...even before the Google takeover. YouTube deleted tons and tons of Looney Tunes/Merrie Melodies off of the site. They did this even with cartoons that were firmly in the public domain. They also did the same thing for Viacom with regard to Fleischer Popeyes and Fleischer Betty Boops. Much of the Fleischer Studio's output passed into the public domain as well, but did that matter to them? Uh-uh! They got out the broom and swept the cartoons away. Maybe with this agreement YouTube could put these classic cartoons -- at least those owned by TimeWarner -- back.

    Everyone seems to be comparing YouTube to Napster, but there is a BIG difference. It takes a lot of doing to download YouTube content. It requires special software and some geeky effort that the average YouTube viewer is not interested in exerting. The average YouTube viewer watches the videos on the web. With the old Napster, (as opposed to Napster/Roxio) files were being offered FOR DOWNLOAD. I think it's more likely that YouTube will come to terms with Big Media than with the old Napster. If anything, the Google Video interface is more threatening to Big Media than the YouTube video interface. With Google Video, you can download things. There is no such provision within YouTube.
  • Who Chooses... (Score:3, Interesting)

    by nick_davison (217681) on Saturday October 14 2006, @01:22PM (#16437815)
    It appears artists and labels will have the choice when digging into Google's pockets either through a business deal or lawsuit.

    Generally, in business, it depends on who's doing the choosing.

    Sadly, any CEO in a publically traded company knows they have to trade for the fast buck, not the long term one (despite their constant assurances to anyone listening that that's exactly the opposite of what they're doing).

    Why? Because shareholders generally aren't in it for the long term. They want a buttload of money to come in today, that'll temporarily massively jack up the share price, and then let them get out (or at least reap the dividends). The way the system works, they don't (and arguably shouldn't) care about long term earnings anywhere near as much as the short term ones. As a result, the CEO knows he'll be replaced if he's ever foolish enough to choose long term profits over payouts for investors today.

    It's for exactly this reason that the Google guys refused to sell a controlling interest in Google and awarded their own stock 10 times the voting rights of everyone else's - it allows them to make the right decisions for the company rather than the right decisions for the guys who want to take a profit and then move their money to take a profit from the next company.

    Long term, successfully killing music videos on YouTube is a horrible idea. The people there today get rich from the infringement lawsuit, the next generation of artists get no ongoing royalties. A much better solution would be to take 20% of the money you could get from a lawsuit every year and keep getting it long past 5 years' time.

    So, if artists vote, they'd take the long term rewards. If TimeWarner's CEO votes, he has no choice but to take the massive payout today or get replaced by his shareholders. If TimeWarner execs vote, they have to do the same or deal with a seriously pissed CEO. If the RIAA votes... Who knows. They're supposed to represent the artists, they really represent the companies and they're mostly interested in the souls of babies.

    I don't dispute a long term royalty structure is vastly more profitable. But long term profits aren't necessarily what motivate modern business.
  • New Opportunity (Score:2)

    by Nom du Keyboard (633989) on Sunday October 15 2006, @12:28AM (#16441597)
    If YouTube becomes too restrictive on what it hosts, this will open a space for a less restrictive competitor along the lines of the original YouTube. Users are fickle when big corporations step in.

    The sad thing in all this is much is said about how much the studios will make, the artists will make, and Google will make. Nothing is said that the people who are making YouTube what it is -- all the contributors who are giving of their own time and effort, will make anything at all! They seem to be essentially working for free for the studios, the artists (who are doing nothing to enhance the value of their content, so are in effect getting a free ride), and Google.

  • by Ingolfke (515826) on Sunday October 15 2006, @12:38PM (#16444573)
    (Last Journal: Saturday January 13 2007, @02:19AM)
    I'm not sure why content producers should care. They're going to get paid as part of the YouTube buyout... see here [youtube.com] for a news piece on the payout structure.
  • Re:They better find a play option (Score:1, Insightful)

    by Anonymous Coward on Saturday October 14 2006, @07:39AM (#16435313)

    NOW, GETS THEM WRONG...
          YouTube is the RIAA, and Google does EVIL.

    Not trying to troll; could you please rephrase that in a language other than Klingon?
    [ Parent ]
  • Re:Deal (Score:2)

    by dangitman (862676) on Saturday October 14 2006, @08:49AM (#16435633)
    Well if google can work out some kind of deal with the movie/music industry (adbased revenue) this "lousy investment" might just be one hell of a cashcow for google AND the music/movie industry.

    But wouldn't it then lose its "street cred" - and therefore become less popular, and lose the potential for generating income?

    [ Parent ]
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