Microsoft's 'Major Nelson' and executive Peter Moore have been visible representatives of the 360 console for well over a year now. 'Grandfather of Gaming' Shigeru Miyamoto and asskicking Reggie Fils-Aime have have preached the Wii concept through good writeups and bad name jokes. Sony ... well, Sony has Ken Kutaragi, Phil Harrison, and Kaz Hirai. They say helpful things like 'we don't care', and 'disks won't matter', and (my personal favorite) 'the PS3 is a computer'. RPG Site has a compelling argument stating that Sony needs a Major Nelson to cut through this crazy executive talk, and reconnect the company with real gamers. From the article: "While it's not something that appeals to every group of people that play games - the casual market and kids, for example, the existence of these people allows the part of the market that is most opinionated - the core gamers, those who have a very clear opinion on what they want and what is good and bad - to interact with somebody who can actually bring about change. Hell, on a lesser note, it even gives the fanboys someone to worship."