I'm desperately trying to let go of my materialism or at least reduce it. It's difficult but I'm getting there.
There's so many "bargains" so many 2 for 1s so many "must have new things" it's endless and maybe it's my imagination but since I've been an adult it's gotten worse, about 20 years, around the same length of time as the internet really.
A much bigger pool of "joneses" to compete with for a start, globalisation reducing the cost of producing goods (for other consequences) and of course the spreading of information and product ideas much faster.
The core essentials are going up (housing, utilitities, medicine, transport, decent quality healthy food) the cheap bullshit frivolous garbage is getting cheaper and it's all non recyclable shit, dug up from the ground that should save the middle man and go direct to the garbage dump.
We're fucking the planet for it too, we're super ultra combo fucked and there's no getting out of it. Within 30 years, things are going to be massively different.