from the it-ain't-busted-until-i-see-kari dept.
hpcanswers writes "Venture capitalist Ron Garret has posted a list of eleven (despite the title) common mistakes entrepreneurs with a technology background make. A common theme is that good ideas sell; in reality, what a customer wants sells. By extension, having a Ph.D. and holding a patent are not particularly helpful if the intended end-user does not have the same level of understanding of the widget as the creator does."
How many hardware guys does it take to change a light bulb?
"Well the diagnostics say it's fine buddy, so it's a software problem."