Y-Crate writes "It seems Wal-Mart is threatening retaliation against studios who decide to offer movies on iTunes. The Bentonville, AR retailer seems a bit miffed that someone would dare to undercut their prices. This wouldn't be the first time they've turned on a supplier for dealing with Apple." From the article: "Last year when Disney announced it would begin offering episodes of the hit shows 'Lost' and 'Desperate Housewives' on Apple's iTunes, the reaction of the world's largest retailer sent shockwaves through the entertainment industry. Wal-Mart, worried that offering the shows for viewing on iPods would cut into DVD sales at its stores, sent 'cases and cases' of DVDs back to Disney, according to a source familiar with the matter."
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