garzpacho writes "BusinessWeek has an interview with Gary Swisher, Mattel's Vice-President of Wheel Design, who talks about the challenges of designing new toys for today's tech-savvy kids. In addition to discussing 'the challenge of stewarding an old-school brand like HotWheels in our tech-driven age, the emerging technologies that will affect the toy industry, and Mattel's Web strategy,' he also talks about the effect that video games have had on toy design, and argues that exciting the imagination is the most important role that a toy can fill."
DEAL: For $25 - Add A Second Phone Number To Your Smartphone for life! Use promo code SLASHDOT25. Also, Slashdot's Facebook page has a chat bot now. Message it for stories and more. Check out the new SourceForge HTML5 Internet speed test! ×