Why Are Tech Books So Expensive? 149
Hellboy0101 asks: "Once again, I found myself sifting through my local Barnes and Noble for technical books. I don't do this very often, and apparently just enough time passes for me forget how expensive these books are. I can't help but think it's the fleecing of technology workers and enthusiasts, much like OEMs clearly take advantage of gamers with their unreasonably high prices. There certainly are some glaring and welcome exceptions to this rule. But my question is this: Why do they charge this much for books, and are we actually part of the problem by continuing to pay it?"
Sales (Score:5, Insightful)
One of my old co-workers wrote a book on C# when it was becoming popular. One of the things that he stressed is that there is no money in writing books - you do it essentially for the love, and if you make a couple extra dollars, that's a bonus. Presumably tech books don't really sell that awful many copies, but it still costs a substantial amount to print off all those pages. I think the price of the books is a reflection of the relatively niche market that these books are looking to serve a need for, especially considering that most geeks can and likely do get a substantial portion of their information from the internet (the variety of info never hurt anybody, either - we've all seen the books that serve up less-than-ideal principles).
Of course, if you're talking about books you get for college classes, that's a whole different matter. In that case, they rape you just because they can.
Anyway, that's my $0.02. They need to make *some* money on the book, but they don't really sell enough copies to be able to get the substantial discounts that you'd like to see.
Re:Sales (Score:5, Insightful)
I sort of agree. Tech writing takes a phenomenal amount of time, and the pay is absolutely miniscule. I never expect to make money out of writing compared to my normal contract work.
But - I don't write purely for the "love" (though it is a massive hit when you first hold a bound copy of a real honest-to-god book that you wrote yourself), but rather for the benefits of being a published author.
It's great for your CV, it gives you something easy to talk about in interviews, it is surprisingly respected by co-workers, and if you've done a half-decent job of it, you will be contacted by people seeking an expert in the field.
Your friend may well write for the love of it, but I suspect most tech authors, while not mercenaries by any means, are writing for some of the intangible benefits. Which is all to the good - if you're putting your reputation AND your opportunities on the line, you try damn hard to make a good job of it.
Re:Sales (Score:1)
There's that, yes. I've made precious little directly off of writing, but I strongly suspect I got my current (very good) job because of it. And it intimidates the hell out of co-workers.
The same answer for everything (Score:1, Redundant)
You could also take Homer Simpson's answer "Because they're stupid. That's why everyone does everything".
Re:Sales (Score:4, Informative)
And keep in mind, things are worth what people are willing to pay. If no one will pay more than $10 for a Ferrari, your Ferrari is worth $10. If someone is willing to pay $100,000.00 for your 88 Civic, your 88 Civic is worth 100K. I don't know of any business that charges less than they could for their product.... (Loss leaders etc are a marketing strategy....)
Actually, (Score:2)
You generally only see "all the traffic will bear" pricing when demand really exceeds capacity.
Apologies in advance if this is overly pedan
Re:Sales (Score:2, Insightful)
Re:Sales (Score:2)
Still, it bugs the living shit out of me that to purchase electronic versions of material I already own (over the course of many years), in a sufficiently open format to suit my needs, would cost $30k. Much of this is code books, IEEE reference materials, and other stuff that doesn't even compensate the authors at all.
I am fine with copyright protection, but there really should be a legal way to convert formats of infor
Re:Sales (Score:5, Informative)
One of the things that he stressed is that there is no money in writing books - you do it essentially for the love, and if you make a couple extra dollars, that's a bonus.
Absolutely. It's a lot of work for essentially nothing more than whatever advance you can negotiate from the publisher. Typical advances for a computer trade book (non-textbook) are in the $8K-$10K range. That is often the only money the author ever sees. Why? Consider the economics. The normal royalty rate is 10% of the net (wholesale) price of the book. Say the book retails for $50 and the bookseller pays 60% of that to the publisher, i.e. $30. So the author gets $3 for each copy sold. But they won't see any money from the publisher until the advance is earned out, which means the publisher has to sell 3334 copies before the author sees another dime. (This is assuming all sales are in the US, since foreign sales usually have a lower royalty rate.)
Now you may be thinking that 3334 copies is not a big deal to do, but it actually is for many tech topics, especially for books tied to specific versions of software or so on.
Plus there are other oddities in publishing that conspire to make the author less money, such as the fact that bookstores can return unsold books back to the publisher for full credit, which means the publisher always keeps some of the money it's earmarked to pay the author "in reserve" in order to account for any returned copies. And the fact that publishers have long accounting cycles, which means it's not unusual to receive payment 6 months to 1 year after a quarter for the books sold in that quarter (assuming you've earned out your advance).
Please don't be fooled into thinking that authors are raking in the big bucks on these books. Yes, obviously some authors do make a lot of money, but they're the exception. Writing books can be fun, but you don't do it to get rich.
EricMy own self-publishing experiement [uncommonadsense.com] will be out soon
Re:Sales (Score:3, Insightful)
One interesting factoid: the publisher doesn't care whether you go hardcover or paperback - the cost is effectively the same to them. So you can see that the cost isn't in the printing. This is why the ebook is
Re:Sales (Score:2)
Re:Sales (Score:2)
Some Classic Examples (Score:5, Informative)
So you gamble and throw away a nominal sum in hopes that it helps you get your job done (which is invaluable to you because it provides the resources for living). Fifty dollars is worth it for a tool that keeps me employed.
What I don't understand is why there isn't a discount for students. In college, I once ordered a book only to find it was the "overseas" paperback edition. Beware of these, not only are they fake but they will not last to heavy use and have no color/durability.
What confuses me are the most is that some of my favorite books are the most the expensive. Among them:
Why? These books are standards and needed by everyone. They should be able to capitalize off the popularity by lowering the price. Surely it doesn't take $120 to make Mitchell's Machine Learning--it's such a tiny book!
I guess all I can do is blame the presses like John Wiley & Sons or McGraw Hill that seem to be the perpetrators of selling such expensive paper. Perhaps these are the results of botched initial contracts between author and publisher?
I would wager that, upon the initial deal, a lot of authors agree to anything. One of these conditions might be that the before hand assumption is that the tech book will not sell well. And therefore, they charge a lot to make up for possible losses. If the book sells well, then why lower the price? Just keep it high and rake in the profits while the author gets what his contract says.
A friend who worked at B&N once told me that tech books are the most abused books. People would "buy" the technology of the month book, then return it days later saying it wasn't what they were looking for. I think the volatility of technology and the fact that it changes almost monthly tends to cause problems for publishers. So they price them high in an effort to preemptively curb their losses.
Re:Some Classic Examples (Score:2)
Amazon.com Sales Rank: #76,873 in Books (See Top Sellers in Books)
Yesterday: #70,264 in Books
My guess? yesterday they sold ONE... what does that say about how many people buy this book?
K&R (Score:2)
Re:K&R (Score:3, Funny)
Re:Some Classic Examples (Score:1)
http://www.firstandsecond.com/store/books/info/boo kinfo.asp?txtSearch=946776 [firstandsecond.com]
Anecdotal evidence from a friend that used to live in India says the bindings are terrible and they fall apart, but that wouldn't really bother me.
Re:Some Classic Examples (Score:2)
Re:Some Classic Examples (Score:2)
It's because with low-volume publications like we're talking about, the per-unit cost of printing isn't really the biggest expense. What's expensive are the fixed costs, such as actually researching and writing the book, or marketing it, which have to be spread out over a small number of units. Those apply whether the book is delivered via tree corpses or
Re:Some Classic Examples (Score:2)
Re:Some Classic Examples (Score:5, Funny)
I work part time at a B&N (to fund my computer habit) and it does indeed happen a lot with computer books. My returns are frequently MSCE, C#, and Java books.
On the flip side, it is nice to help and talk to people who are looking for information on Linux and Mac OS X. Sadly, they are outnumbered 1000 to 1 by the Oprah zombies.
Re:Some Classic Examples (Score:5, Informative)
Surely it doesn't take $120 to make Mitchell's Machine Learning--it's such a tiny book!
Especially now that Print On Demand technology [xlibris.com] enables the publisher to do single-copy hardback press runs, keep the retail price below fifty bucks and still make a profit. The tech publishers are just screwing you.
Your wrong. Books are still expensive with POD. (Score:2)
Re:Some Classic Examples (Score:2)
You just answered your own question.
Don't worry, if it was possible to charge for breathable air, the bourgeois would not hesitate to charge you $1 a breath.
Re:Some Classic Examples (Score:2)
I would wager that, upon the initial deal, a lot of authors agree to anything. One of these conditions might be that the before hand assumption is that the tech book will not sell well. And therefore, they charge a lot to make up for possible losses. If the book sells well, then why lower the price? Just keep it high and rake in the profits while the author gets what his contract says.
Authors don't set book prices, publishers do. I have no control over the pricing of the books I've published so far. The
Re:Some Classic Examples (Score:2)
In college, I once ordered a book only to find it was the "overseas" paperback edition. Beware of these, not only are they fake but they will not last to heavy use and have no color/durability.
I'm not sure what you do with your books, but to me "heavy use" means lugging it around in a bag and reading it once in a while. I used these books for a lot of my classes throughout electrical engineering, a program that made heavier use of its books than I should have liked, and they worked out quite nicely. I bo
Re:Some Classic Examples (Score:2)
Oh, I think "pure raw ideas" is being rather kind. Most of them are pure, overcooked, reheated and recycled ideas. How many times have you parused a pile of books on the latest-greatest-whiz-bang language to find them all 80% filled with practically verbatim copies of every other damned book out there? Invariably, every one of them spends a whole friggen chapter clowning on how cute it is that everyone does a "hello world" applic
on the contrary: overseas bargains! (Score:2)
On the other hand, when I was in India, I found a couple of bookshops in Connaught Place (Delhi) that had a stack of local imprints of O'Reilly books sold for the SE Asian market. Locally printed, I agree paper was a bit thinner and print quality was a bit lower (not that much). But the same text, and hey, I'm not w
three little letters (Score:5, Insightful)
mass market paperbooks like sci fi have larger audiences, and can sit on the shelf for years..
tech books have small audiences, and a short shelf life.
Do you want to by a book on windows 95 in 2006? no? but you can still pick up a copy of Asimov robots of dawn...
Re:three little letters (Score:2)
Re:three little letters (Score:5, Insightful)
Yet this shouldn't be the case. Books on advanced data structures, OS Design, compiler theory, CPU architectures, language introductions, 3D Graphics theory, Artificial Intelligence, Virtual Machine Design, File System Design, etc, etc, etc, can sit on the shelf for YEARS. There's no inherent reason why computer books are so transient other than the fact that wanna-be programmers want a book on every little, unstable API in existence.
Why do they want books on these subjects? Because they skip learning the basics, then they try to skip learning how to read documentation and standards. All of which means their heads are filling with marketing mush rather than useful information on how to design computer programs. ("Reading the W3C standards is too hard. Whaa!" Be a man/woman, suck it up, and figure it out! You'll get a lot more out of a few hours with the standards than you'll get out of hundreds of hours with fluffy books.)
You have to ask yourself, do you have the FREE manuals for the x86 and AMD64 architectures sitting on your bookshelf? (Other architectures count too, but their documentation isn't usually free.) Have you read them? Why not? The information these books contain can help you understand exactly what your processor is doing, even at the 50,000 ft level of Java or Visual Basic.
So if you find yourself with loads of books on outdated materials, but very few (or none) books on timeless basics, throw away your collection and start looking up the stuff you really need.
Re:three little letters (Score:1)
And yet it is. But that's the case for just about every book. The vast majority of all books sell pretty much all they're going to sell in the first year, and often in the first quarter. Books which sell consistently, or at least well enough to keep in print for years, no matter what the genre, are very much exceptional. And the books the grandparent was referring to are books which definitely are self-dating. Books which are purely theoretical may last longer, but w
Why not a fundamental change? (Score:4, Interesting)
So why not make the books on the latest, unstable API into a 3-ring binder-type? Then, every year, you can purchase the updates to it.
Yeah, I know. There's nothing to stop someone from just photocopying the original book and the updates. On the other hand, the printing costs would be far less so it would be easier for the printing company to turn a profit.
80% (statistic I pulled out of my butt) of the material in a PHP4 intro book will be the same as the material in a PHP5 intro book which will be the same as the material in a PHP6 intro book. Yet you will pay the same price for the book each time.
I also believe that most books in school courses should be packaged this way.
Re:Why not a fundamental change? (Score:1)
Mostly because it does precious little to reduce most of larger fixed costs other than printing and binding. If any significant changes happen, the whole work essentially needs to be re-edited to make sure it's all consistent, and then the whole thing needs to be reindexed. It's unlikely that most changes to one feature will require widespread changes to the text, but un
Re:Why not a fundamental change? (Score:3, Insightful)
This is exactly the type of stuff that technology was designed to solve. The fact that everyone still writes technical books in Micr
Re:Why not a fundamental change? (Score:2)
Now, if this is updated and it goes from 2 to 3 pages, then now you have a page "2, 3 and 4". Fine, but the next physical page would need to be page 5 now. The only way to fix that, is to reprint EVERYTHING. No ammount of well-planned document formatting will fix this need (unless, as the gp noted, you start doing things like having a page 3 then 3a or some other su
Re:Why not a fundamental change? (Score:2)
If we were talking about "patching" paper books, then you'd be correct. But that's not what the ggp said. He was talking about "re-
Re:Why not a fundamental change? (Score:2)
I think that's similar to the tech problem. (Score:2)
When you were younger, you hadn't read every variation of hero - quest - captured - triumph.
As you get older, you start to see the flaws in the writing and how much of it is just the same, re-hashed, m
Free manuals? (Score:2)
'sit on the shelf' ? (Score:2)
I'm with you on the 'short shelf life' of technical books -- but that should be reasons for the bookstores to try for a higher turnover. Who wants to pick up that book on HTML+, when there's a book about XHTML 2.0 (nevermind that the spec is still in draft, and there's little if any browser support).
But sitting on the shelf you years is the absolutely w
Re:three little letters (Score:2)
fleecing (Score:1)
Not in 2006
Not in 1995.
I will not eat green eggs and ham,
Sam i am.
Yes I know how, Dr. Seuss, story ended...
But this is reality.
In reality more is charged to give a false sense value. Not so much to the book, but to its subject.
They aren't (Score:5, Insightful)
Why (Score:1)
Besides, if someone making ~$40,000 a year gains 3 hours of productivity, $40 isn't that much to pay for it.
Why is anything expensive? (Score:2)
If you want to look in more depth, why is the supply limited?
For starters, how about a limited field of experts who are will and able to write a reference book? Especially since their labor can often be put to use in a more financially rewarding manner?
Other limits to supply are the high costs of bringing reference texts to market (manufacturing, shipping, cost of unsold inventory, adv
Allow me to explain (Score:5, Insightful)
Somewhere along the way, though, publishers got an idea. If they could fill 300 pages with the literary equivalent of shovelware, they could sell you the book for the same amount of money (since buyers were used to it), but save huge amounts on the research of the title. Thus you ended up with books on VR that did nothing but describe commercial software packages, then in the appendix copy the instructions for a headboom from a far better book. That way they could advertise it as a "build your own VR system!" book, without really doing anything.
This worked so well that publishers got another idea. They could publish even more of these books, and make MORE money! People would still pay it. So they flooded the shelves with whatever was popular at the moment. Be it the Sound Blaster, PERL, Java, XML, LDAP, whatever. It got to the point where if it could be extended from a magazine article, it went to a book form.
And that's how we got to today. If someone can write an entire book on XML DTDs consisting of 30 pages of content, plus 250 pages of source code, manual pages, and descriptions of available parser packages, they will. As a result, the signal to noise ratio is pretty low. If the wannabe programmers would stop buying this crud, we might be able to send a message to the publishers that we want real books. Until then, though, you can only try to sift through the mess of garbage for the good stuff. Check out Bruce Perens' books. I can't vouch for all the content, but at least you can preview them online to see if they're worth the purchase.
Oh, and in case you want to save a tree: Free Online Books [intelligentblogger.com] (That are worth more than the paper they're printed on.)
Re:Allow me to explain (Score:2)
Re:Allow me to explain (Score:3, Interesting)
Also, if I can hand someone a good book and say "read chapter 4, come back if you still need help", then it's worth the $30-$60 I paid for the book (even better if it's a book that the company reimbursed me for). I don't mind helping people (in fact, I rather enj
Re:Allow me to explain (Score:2)
One Example (Score:2)
Worse yet, the book was structured with an extended example. The code for this example was maybe 30 pages long the first time through. The second repetition had all the first 30 pages repeated with another 20 pages or so of added material and a few minor modifications. The thi
That's certainly part of it. (Score:2)
Other publishers print a gazillion, and write off the rest in taxes and selling them cheaply to someone who sells them at deep discounts.
In both cases, it's an abuse of the concept of producing the right volume to get the price lower.
And don't forget that rewrites (2nd editions
They're not too expensive from the author's point (Score:2, Interesting)
Perhaps you don't realise what you're paying for. (Score:5, Interesting)
Proof reading
Technical review
Project management
Artists and graphic design
Layout for printing
Printing
Shipping
Returns (books are generally sold on a "sale or return" basis)
Authors
Unsuccessful publications
Without all of that you might get a good quality product, in the rare cases where an author has all the necessary skills, but mostly you won't.
Technical books are a niche product. ANY technical book is a financial gamble, because the target audience is (usually) so small. You might sell 10,000 copies if you're lucky, but you might sell none. Poor processes at any stage will guarantee that you'll sell NONE to any given reader again.
From my perspective as an author: all the parties concerned spend a huge amount of time putting a book together - each chapter passes in sequence through a couple of dozen stages, each one of which requires hours of one person's time. Specifically, I earn about 10% for an hour spent working on writing of the money I would earn from my clients doing development.
See Apress.com for their standard contract terms if you want to decide if the fabulous riches of authorship have swayed my opinions. Ho ho.
Three things (Score:2)
2) Limited Market
3) Wealthy consumers
I immagine Doctors have the same problem with their books.
Re:Three things (Score:2)
In comparison, my technical books are a bargain.
Re:Three things (Score:2)
Same reason business apps are so expensive (Score:1)
Two words, Safari. (Score:2)
Re:Two words, Safari. (Score:1)
Re:Two words, Safari. (Score:2)
Re:Two words, Safari. (Score:3, Informative)
Re:Two words, Safari. (Score:2)
Try the library.. (Score:1)
If your library doesn't have a book that you want, try ordering it. If it's approved it'll take a while before they get it. Of course, this depends on your local library.
I know, there are times when you have a project that you have to ramp up for and only a wee
Re:Try the library.. (Score:2)
I get books from my library, I can search for the right books and place holds online, I pick them up when they're ready. I've found obscure books and mainstream books, if there isn't a line you can keep them for months, and when the book is obsolete you simply return it.
I have trouble throwing things out, especially books. There are very VERY few tech reference books I think I need to own. That ASP.NET app I have to work on doesn't mean I have to own a b
Why do they charge this much for books? (Score:5, Funny)
Maybe because... (Score:2)
Re:Maybe because... (Score:2)
No money in it (Score:5, Informative)
1. Tech books are often large, which means they're more expensive to edit, more expensive to lay out, and more expensive to print and ship.
2. The pool of potential authors is very small and could be making more money doing something else. The number of people who have the technical skills to write a book, the writing skills to convey technical information, and the willingness to act like a professional in return for tiny material gain is...well, there's not a lot of people like that. The impression I get is that people writing technical books get better deals than in other sectors of publishing, though it comes down to a pittance and a half rather than just a pittance. Still, that does make it a more expensive deal for the publisher.
3. Even once a manuscript leaves an author's hands, there's additional overhead. There's the additional cost of hiring technical editors to make sure that what the author said is accurate, possibly the cost of licensing arrangements with software publishers, possibly the cost of doing illustrations (which also make the book even longer for its word count, which makes it yet more expensive), and possibly other costs.
4. The market is small. This may be the single biggest factor. You've got relatively large up-front costs and limited possibilities for sales. Even the most successful book on, say, C# or photomanipulation with Gimp just isn't going to be a runaway best-seller on the order of a Harry Potter or Steven King book.
Re:No money in it (Score:1)
"Harry Potter and the Virtual Destructor"?
Disagree: technical editing not expensive (Score:2)
I've done some technical editing; the most lucrative of my gigs was for Prentice Hall on a UNIX Internals book, and other than a "thanks" in the book, I got a couple hundred dollars as an "honorarium" - basically, a small token amount. Other books, I've pretty much done for even less, mostly because I've thought that the boks needed written, or needed to be out there.
For the technical books I've been involved in, the publisher's overhead for technical editing has al
employers often pay (Score:2, Informative)
Easy (Score:2)
Simple (Score:3, Interesting)
When you consider how many books those author's sell, then ask yourself by those books are so expensive.
They are also reference manuals, sources of information intended to support your work, which they largely assume your being paid to do. Buying a book on SQL or PHP or C++ programming is expensive because they consider these to be books used by professionals to make money. They don't consider these books to be bought by hobbyists having a passing interest in these technologies. The books predominantly are purchased by paid professionals seeking solutions and answers to products they intend to make a profit off of, or get paid to develop.
There is also a certain mentality that there are people willing to pay $80 for a C++ reference manual, and I would suggest, there are lots of people that can't think on their own unless their ideas and education can be supported by a large reference library.
I learn by doing. I learned PHP and MySQL by actually developing a website, throwing myself into the thick of it using only online reference manuals. Granted, it may not be the greatest website on the planet, but I learned how to implement a message board and dynamic content and advertising simply by doing it, not reading about it in a book. These book authors don't make money of competent individuals that can learn and explore new ideas on their own, they make their money off the people that feel it necessary to read about something for weeks before actually touching a computer. I found that usually picking up a book about mySQL or PHP AFTER doing my website, most of the books offer few new insights into using these technologies.
If you think that these books are too expensive, realize there is a slew of free resources on the web at your finger tips. Largely, these books simply collect that information and consolidate it into a single source. If you have any programming experience, then you shouldn't need to buy a book about any other scripting or programming language, you already know the basic concepts and premises, you just need to understand the syntax, which you can find from countless online resources. If its not based on a programming language, such as learning how to use Windows 2003 server or Apache, etc. Try and learn about these technologies on your own by setting up your own server and using the web as a reference.
If you still find you can't learn enough on your own, using the web as your guide, then you will at least learn to appreciate that buying a book, even an expensive one, is a better aid for you to learn new technologies. But I think you will find that learning by doing, rather then reading, is both inexpensive and more enjoyable in the long run.
Finally, if your working for an employer that demands you setup a PHP server and develop a website next week, then get them to pay for the books if you have no experience. These book author's also assume that these books are paid for by employer's to enhance the skills and experience of their employees, and anything sold to businesses is generally more expensive then to individuals.
Re:Simple (Score:1)
Re:Simple (Score:2)
Neither do 99.999% of books, and yet most cost the same or less than those two's novels.
Market forces do factor in, of course, but there demonstrably is price gouging at work too. K&R has been around forever, is quite small, and is one of the best selling tech books of all time, and it costs more today then when it came out. If Rowling's books were priced like tech books, Harry Potter and the Philosopher's Stone would now be selling
Economics (Score:1)
Of course there's the supply and demand argument, but there is also opportunity cost, that area of economics that states we need to be compensated for giving up something. A highly skilled technical person could become a consultant and earn lots of money. Or he could spend his time putting his knowledge in a book. He's going to have to be compensated for it some how.
And secondly, as a few others have mentioned, tech books go out of date fast, so there's the cost to keep the operation going.
My father wor
Okay, I can buy all this.... (Score:2)
But "The C programming language", written in 1978, and (according to Amazon) last updated in 1998, is a 274 page paperback. It has, no doubt, sold THOUSANDS (millions
Re:Okay, I can buy all this.... (Score:2, Insightful)
Probably. Of course, there was no way of knowing that it would have sold that long or that much when it was initially published.
This is just plain greed on the part of the publisher.
Or maybe it's just making money where they can. There's this one book w
Re:Okay, I can buy all this.... (Score:3, Interesting)
The question is, would you be willing to pay less if it meant that fewer books on fewer topics get published? What books would you, and the rest of the community be willing to see go away?
Re:Okay, I can buy all this.... (Score:2)
Good Book Resource (Score:1)
http://www.bookpool.com/ [bookpool.com]
I don't work there.
You're buying from the wrong place. (Score:1)
I don't think I should have to pay the cover price of a book if I can help it.
Causes Identified (Score:1)
Re:Causes Identified (Score:1)
Ultimately, though, there's a fundamental proble
Possible reasons (Score:2)
The audience for technical books is essentially captive. They often have no choice except to buy that particular book -- perhaps because it is required reading for a course, or perhaps because it is the only authoritative reference on a subject.
And, yes, to some greater or lesser extent it's because we've shown willing to pay high price
Thor Power Tools (Score:2, Interesting)
Of course, what happened was companies just switched to year-at-a-time inventories. This has meant that anything highly specialized, whether po
Wrong. (Score:2)
No. That isn't the reason why. I hapen to buy more esoteric books than just plain old computer books. I buy books on robotics. Strangely e
I wish they cost more (Score:2)
Bookstores are filled with first-to-market buzzword dreck precisely because suckers will buy the first thing they can get their hands on, in the vain hope that it will hold their hand in learning some new technology. An ignorant consumer will buy whatever is cheapest.
I'm more concerned about Math and Science books... (Score:2)
No, you are concerned about TEXTbooks (Score:2)
Textbook prices for all subjects are quite high. The reason is fairly simple: the guy who chooses the book (the professor, the TA, the instructor) isn't the guy who pays for it (the student, the parents, the scholarship administrator). Thus, there is absolutely no pressure to pick a $10 textbook (yes, I've had a college math class with a $10 textbook) over a $150 one, even if they have pretty much the same content. After a while, this leads to a gene
Size of market, supply, demand (Score:4, Interesting)
So it's not the cost of the paper
What drives prices is the need to make a profit and pay all the people involved. All the editorial, production, and marketing costs must be borne by the quantity of a given book that a publisher expects to sell over that book's lifetime, and that quantity is often quite low. Sales projections of less than 20,000 units over a three year period are quite common, and many books will never even break the 10,000 unit mark. The high pricing that you see, and reader's willingness to pay it, is what allows many tech books to even exist.
In the end, it does all boil down to supply and demand. The smaller a given market is, the higher the share of cost each customer must bear.
And that SQL*Plus book I mentioned earlier? The second edition released in November 2004. Since then it has sold 1060 units, making me a total of $2883.91. In hindsight, it wasn't worth the effort to produce the second edition. I've had other books do better though, and in the long run the averages work out well enough that I'm happy (given that writing is supplemental income, and not my primary source). Publishers play the averages too. Some books will break out and be very profitable. Most will not. It is rarely easy to determine which is which until after the fact.
Another recommend for Bookpool (Score:2)
As for why they are more expensive than, say, the latest Xanth novel or Pilates workout book, others have already said. Fewer buyers to pay for the writer's (and publishers) income.
Re:Another recommend for Bookpool (Score:2)
Tech books are like technology itself (Score:2)
So, I have always convinced myself that it is the short life of the necessity of these books
Supply and demand? (Score:2)
Actually it is. The problem is the people keep trying to compare it to the non-tech book markets. You
free books; costs; print on demand (Score:2)
The biggest ripoffs, IMO, aren't tech books, they're textbooks. Unlike a book on Linux, a book on calculus doesn't become obsolete in 3 years. However, the publishers bring out a new calculus book every 2-3 years purely in order to kill off the used book market.
You might also be surprised how little margin there can be for the publisher in a relatively expensive book. Producing books in color (like most textbooks) is actually pre
BookPool (Score:2)
It's the volume sold. (Score:2)
After that, it's easy to do the math.
Re:All about demand (Score:1)