from the protons-and-anti-protons dept.
fermion writes "The New York Times is running a story on the evolving relationship between PR departments and bloggers, specifically between the Wal*Mart PR people and sympathetic bloggers. The interesting thing in this story is not so much the astroturfing, which is old news, but the transformation of blogging from a personal statement to a corporate bullhorn. The bloggers mentioned in the story, who presumably are able to articulate their own opinions, received Wal*Mart email and began to simply copy the PR text into the blogs. What is the use of a blog if bloggers are just going to copy sentences and sentiments from the puppetmaster's email?"
If you push the "extra ice" button on the soft drink vending machine, you won't
get any ice. If you push the "no ice" button, you'll get ice, but no cup.