Next Generation has a piece talking to Eidos marketing chief Bob Lindsey about the restoration of Lara Croft's good name. From the article: "Lindsey says the negative associations surrounding Lara will be swept away with a single decent iteration, arguing that Lara, far from being a one-decade wonder, has legs. 'Eidos has learned in spades that just because we make it, does not means they will come,' he says. 'Users are very discerning about what is a good experience and what is not. If you create a big franchise like Tomb Raider, one that has sold more than 30 million units globally, you can't afford to burn it with something that does not deliver.'"