

Why Does Beta Last So Long? 258
Carl Bialik writes "Noting that Google News has been labeled 'beta' for nearly three years, and Microsoft's antispyware program for nearly a year, the Wall Street Journal looks at why 'beta' lasts so long these days. The article mentions the usefulness of getting the masses to test the product, but also notices another possible reason: 'Betas also have become a marketing device in a fiercely competitive industry, allowing software and Internet firms to release new products or services sooner and cultivate early buzz. Betas, which once had been quietly distributed, are trumpeted in press releases and at news conferences. "I deplore it as a consumer; I admire it as a marketing professional," said Peter Sealey, a marketing professor at the University of California at Berkeley and former chief marketing officer at Coca-Cola Co. "I can't come up with anything else in the entire marketing world where marketers knowingly introduce a flawed or inadequate product [and] it helps grow your user base." '"
Nothing Deplorable about Betas (Score:5, Insightful)
Re:Nothing Deplorable about Betas (Score:5, Insightful)
Re:Nothing Deplorable about Betas (Score:4, Interesting)
As long as programmers hear us... (Score:5, Insightful)
Anyway, one thing that is very needed, is the frequent release of products (release early, release often), which is why I love looking at the latest beta's of a product.
However, what I wouldn't like, is having to widthstand an awful beta full of bugs, specially if i can't contact the programmer.
And it's even more frustrating if said "beta" is actually a finished product, like this one [microsoft.com] or this one [msn.com].
Haven't you guys been frustrated by the stupid MSN window re-scrolling whenever your buddy types something and you haven't finished reading what you missed? It's a nightmare!
This is why I like beta. At least I expect bugs to be present, and I'm ASSURED that, since it's beta, those bugs will be fixed soon.
And beta is also where the newest features are implemented, and I can say "wow! you rock!" I think Beta is the best part of a software development.
So, it depends. Beta, for open source products, is a dream come true. For closed source products, it's a nightmare.
Re:Nothing Deplorable about Betas (Score:2)
I really don't know why GN is still labelled as beta given that it's not particularly buggy, probably they just forgot to remove it?
Re:Nothing Deplorable about Betas (Score:5, Informative)
Re:Nothing Deplorable about Betas (Score:3, Insightful)
i think it's more the lawsuit thing that they keep news in beta (makes people think they're constantly working on it). google groups is one of their longest running beta products...
Re:Nothing Deplorable about Betas (Score:3, Interesting)
You could imagine how, say, Google rolling out a product prematurely could be bad if it fails. It would br
Re:Nothing Deplorable about Betas (Score:3, Insightful)
Or will customers simply redefine 'beta' to mean 'final' and whine and complain until they get the same service and support anyway? 'beta' is after all just a concept, a nametag that we've placed on a product,
Re:Nothing Deplorable about Betas (Score:2, Insightful)
What is happening here is the public has gotten used to software development in the form of the waterfall model [wikipedia.org]. They understand that it takes time to design, produce, and test software. They have become accustomed to updates during the maintainance phase of a product's lifecycle. <CarAnalogy premise="Software versions are like year models">
The source of the misunderstanding is that the
Re:Nothing Deplorable about Betas ... except (Score:5, Interesting)
Re:Nothing Deplorable about Betas ... except (Score:2, Insightful)
Re:Nothing Deplorable about Betas (Score:2)
Re:Nothing Deplorable about Betas (Score:3, Interesting)
Re:Nothing Deplorable about Betas (Score:5, Insightful)
> program.
I had that with Firefox. I deleted the oldest version and it deleted all of them. Uh...thanks.
Also, I had 2 dummy labels in Gmail which I can't delete - it just ignores me, as does Google support.
Frankly, standards are so low these days (software and hardware) that it's hardly necessary to stick a beta warning - I don't expect stuff to work, and I expect to have to explain what's wrong to clueless idiots in shops when I take the stuff back. Fortunately, they're so used to it too that it's rarely hard to get your money back - they know you're going to have to just take your chances with another one anyway, so why worry about it?
Re:Nothing Deplorable about Betas (Score:2, Insightful)
Re: Look at it this way (Score:2)
now if only the xbox 360 would do this... (Score:3, Funny)
Best of Both Worlds (Score:2, Insightful)
Re:Best of Both Worlds (Score:5, Interesting)
maybe... (Score:5, Insightful)
Because companies are being more realistic with project life cycles?
Re:maybe... (Score:2)
about that (Score:3, Insightful)
Re:about that (Score:2)
Actually, given the guy's previous job, I was thinking that it pretty much described "New Coke".
(I kid! I know they thought New Coke was good.)
Re:about that (Score:3, Insightful)
Sometimes a product falls well below the norm and deserves criticism. But when somebody slams an entire industry comprised of thousands of separate companies, it's a pretty good sign they're just a whiner wit
Beta = safety (Score:3, Insightful)
~Matt
Re:Beta = safety (Score:4, Interesting)
Yeah, because going out of Beta means that the license actually accepts liability, right?
Oh, wait. Non beta software is still sold as "use at your own risk".
Re:Beta = safety (Score:2)
Re:Beta = safety (Score:2)
knowingly flawed..... (Score:2)
Heck, that's been Microsoft's business model for 25 years!
Too fancy an answer (Score:3, Insightful)
Eventually we kind of gave up trying, but we're too nice to just take it off the website?
Who would have thought?
Or... my personal favorite:
"Beta" as a kludge to workaround users who don't read disclaimers and get hopping mad when things don't work. I swear that accounts for a big percentage of the people who do this.
Beta First Post (Score:2, Funny)
Re:Beta First Post (Score:5, Funny)
Well, you seem to have placed it in the middle of the page instead of the top.
Released products are flawed and inadequate (Score:5, Insightful)
Re:Released products are flawed and inadequate (Score:2)
i.e. Beta is a fairly accurate description of the quality of all modern software. Far from thinking Google are weird, we should ask why other applications don't have "Beta" on their packaging.
It's just the people who glom onto the Betas... (Score:2, Interesting)
I must be some kind of throw-back geek. I won't touch it until it ships. I don't do bug-testing for free...and no...none of these 'betas' are really that interesting anyway.
Betas are the best! (Score:5, Funny)
Re:Betas are the best! (Score:2, Funny)
Re:Betas are the best! (Score:3, Informative)
Isn't that a bit high-brow for Slashdot?
</snobbery>
Nice one. Must reread that sometime... it's a fun book (unlike 1984 which is miserable and harrowing and really unpleasant).
I'm curious (Score:5, Funny)
The software... (Score:5, Insightful)
Drug companies do beta test their drugs. Usually- they pay the recipient to take them.
The point is- you get what you pay for.
Re:The software... (Score:2, Insightful)
This is the main reason. Free software (from for-profit companies) has not been around that long.
Support costs money you're not getting from non-paying customers.
Re:The software... (Score:2)
libraries (Score:5, Informative)
Whatever bad things you might say about proprietary software, one good thing in terms of reliability is that it's typically statically linked. That means someone who sells a proprietary app can test with a particular version of a library, and then just keep on shipping the app with that version linked in. If a later version of the library comes along that they do want to switch to, they can test it carefully, and then roll it out. But as an OSS programmer, you're at the mercy of your users -- they could install any version of a library, and if it doesn't work right, they consider it to be your fault.
Coke of all businesses should know better. (Score:2)
Coke was the first to market, I strongly doubt that Coke as it is now was exactly the same as it was when it was first released (Cocaine anyone?).
The first to market is usually the one who wins. It is rare that the market leader falls off their perch (unless they make an error, like "New Coke", which nearly cost them their dominant position)
Re:Coke of all businesses should know better. (Score:5, Insightful)
The first to market is usually not the victor. From PDAs to OSes to MP3 players, it's easy to see that in the consumer technology market, the "first mover advantage" is mythical. It usually takes a second company to come along and learn from the mistakes of the first in order for a new technology segment to take off.
Why? That's so easy ... (Score:5, Funny)
Re:Why? That's so easy ... (Score:2)
Re:Why? That's so easy ... (Score:2)
Nah, he's a CVS user, and besides, only wimps likes atomic commits.
Err, not VHS? (Score:2)
Re:Err, not VHS? (Score:3, Informative)
What beta - and google's beta specifically - means (Score:2)
Because, "beta" means "hey, don't bug us if it broke, it's beta, remember?"
Re:What beta - and google's beta specifically - me (Score:2)
Gmail has been making money from the beginning. Ever notice those ads on the side of your email?
Google News is the hard one. The actual content is provided by other companies who are also trying to make money off of it. If Google pushes too hard to get their ads in, the companies providing the content will cut them o
Re:What beta - and google's beta specifically - me (Score:3, Interesting)
But, are they making ENOUGH money from that to cover the cost of creating and maintaining the service? Now, I know that neither you or I can answer that question authoritatively :)
Perhaps a better way to make my point is that google aren't ready to put their full support team behind the product, so they market it is an "as is" product, and call it "beta" by way of covering their butts.
Quality Assurance, Security (Score:2)
Oh, and if it's not QA that comes up with a problem, then (depending on what you do) the security team raises some concerns, and it's back to the drawing board again.
Sometimes I wonder what there are still any releases
What about ICQ? (Score:4, Insightful)
Part of the reason is that they can reserve the option of making it non-beta in the future and charge for it.
Google News (Score:3, Interesting)
Re:Google News (Score:4, Insightful)
Re:Google News (Score:3, Insightful)
Re:Google News (Score:2)
Slashdot is a web site which does nothing more than link to other news sources, reproducing tiny portions of a story and serving ads alongside it.
If Slashdot manages not to get sued, why is Google News stuck in this legal quandary you made up?
Re:Google News (Score:2)
Re:Google News (Score:2)
Re:Google News (Score:2)
Re:Google News (Score:5, Interesting)
Google Images [google.com]: no ads. Not beta.
Gmail [google.com]: Ads. Beta.
Google News [google.com]: No ads. Beta.
Flickr [flickr.com]: Beta. Pro accounts cost money.
Google News is in beta because it hasn't been improved in three years. "Beta" doesn't mean that a product is not distributed for profit; it just means that its creator doesn't want to hear griping from its user base.
Caution (Score:2)
Not all betas last forever, but if you can release your product without the accountability of releasing your product, then it makes perfect sense. I don't really see it as a marketing ploy because I don't see any
welcome to the internet (Score:2)
(yea, yea, I know there is an internet2, it's a JOKE OK?!)
Interesting concept. (Score:2)
I had never thought about it that way before, but if you think about it, how many times have you used software and it crashed and you got upset. Now on the flip side, how many times have you downloaded a buggy beta test software and had it crash and been really upset? Interesting concept, someone releases something sub-par, we test it, they
Allows customer feedback before final release (Score:2, Insightful)
While it's true that using beta software is not for everyone, there are many users who do and make this symbiotic relationship worthwhile. As a software developer for enterprise customers, I see this play out with great success all the time.
I can (Score:3, Interesting)
Think Sega dreamcast! Sure, it isn't software, but the flaw that shipped with it that allowed you to boot CD-rs was what sold most of those systems
Beta used to mean something (Score:2)
Do Google Betas Put Customers At Risk? (Score:5, Insightful)
As for Google News, one reason it remains in beta is that it has no business model. If Google tries to put ads on Google News, the newspapers and magazines whose stories are listed on Google News would probably file lawsuits, alleging that Google is trying to profit from their content. Google's emergence is a threat to the major media outlets that represent much of the content on Google News, and some folks in the news business believe it will remain in beta untilthis problem is settled.
Re:Do Google Betas Put Customers At Risk? (Score:2)
Question Asked, Question Answered (Score:2)
Why Does Beta Last So Long?
Sometimes, the universe is pretty cool.
Noting that Google News has been labeled 'beta' (Score:2)
Coke says... (Score:2)
I guess he wasn't around for new Coke [snopes.com].
gold == beta (Score:2)
Most software released as 'gold' these days should actually be marketed as 'beta', because that's what it is. And now that 'beta' has become a marketing word, I think we'll see more and more of this practice.
To stay out of court. (Score:5, Informative)
From this article [wired.com]:
"The reason: The minute Google News runs paid advertising of any sort it could face a torrent of cease-and-desist letters from the legal departments of newspapers, which would argue that "fair use" doesn't cover lifting headlines and lead paragraphs verbatim from their articles. Other publishers might simply block users originating from Google News, effectively snuffing it out. "
Re:To stay out of court. (Score:2, Insightful)
i'm sure this will get shot down, but ever since the google portal came about, i'd think that slashdot has been getting a good amount more traffic than before. hell, anything from the google porta
Surrender to the madness (Score:2)
PS on a related note Service Packs will be referred to as product "Enhancements" on that version. I fondly call them little dutch boy pluging holes in the Dike.
Why does Beta last? (Score:5, Funny)
- Widespread adoption by studios and professionals (Beta SP)
- Convenient smaller-sized cassette
- Mfr'd and licensed by Sony, a company known for their progressive stance regarding consumer rights.
Now with more slurm! What a dufus! (Score:2, Insightful)
"I can't come up with anything else in the entire marketing world where marketers knowingly introduce a flawed or inadequate product [and] it helps grow your user base."
Talk about silly nonsense. In previous marketing terminology, this was called "last year's model." Marketers have ALWAYS used product improvements as a basis for selling essentially the same product again. My '06 Honda Odyssey has newfangled headlamps. Big whoop. Was the previous model "inadequate" because it had a different type?
Beta
love it (Score:2)
Legal or Fiscal Reasons? (Score:2)
Complexity and the first punch... (Score:2, Insightful)
Plus, there's always getting your product out in Beta form to let some air out of competitors' offerings. If you can get your game out in a pretty
Perhaps.. (Score:2)
Seriously here, how much buggy software might have been avoided if manufacturers had been more concerned about the final product?
As a side-note: while the majority of software has experienced lengthening betas over the past few years, there is one market that has gone the polar-opposite: games. Ever notice how many patches come out for games, these days? Or ho
OSS essentially beta - not a troll (Score:5, Insightful)
I do find it frustrating when paid-for services are in perpetual beta. If a OSS is broke, I haven't paid anyone any money, and I "could" fix it myself if I wanted.
well, because... (Score:2)
However a foodstuff (loosly stated) can make you both.
Google new and MS Antispyware are $FREE$ (Score:2)
"Flawed" or "Incomplete"? (Score:2)
This has got to be the stupidest quote ever! Flawed products are constantly introduced and grow user bases . . . in areas where there is not already an established consumer base or need. To go for the prosaic example, look at George Foreman's damn grills. They were introduced and other similar products had not yet hit the mainstream. Where th
Gmail's pushing it... (Score:2)
Because it's cheap (Score:2)
Why Specifically?
First use of "beta" as a disclaimer... (Score:2)
That I remember anyway was Linus Torvalds, because he didn't want people to use Linux 0.2 - 0.9 as production-ready, yet everyone knew it was at least as good as the "production" software everyone else was selling. Better than minix.
It started a (not good) trend... there were already too many excuses and justifications available to sell or publish bad software (including open source) and now there are more. How many freshmeat project web pages include the text "This software is beta" which the programm
Re:First use of "beta" as a disclaimer... (Score:2)
fashion (Score:2)
it gives a "cool" look, like "beware, you are testing and unfinished product" and at the same time avoids harsh complains about bugs because... "you are testing and unfinished product"
10 takes 90... (Score:2)
Proprietary Bazzar? (Score:2)
Re:hmmm (Score:2, Funny)
By any other name would taste as sweet;
You don't (Score:2)
But you DID remove the beta tag eventually (Score:2)
You keep using that word... (Score:2)